KNagy GB530 Unit 4 Assignement

Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).

Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?

Subway Brand  (Sandwiches and etc.)   - Expound on the particular target market for Subway and discuss why they are the appropriate segment to target upon to. - Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. - Elaborate what you think is the value proposition of Subway when it comes to its products or services.   Own words please but can do additional research. Help! fulfill all 3 requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work, i will track those! thanks

Brand acts as an umbrella for * new products is known as: Combination branding Tiered branding Co-branding Brand extension Red Bull's global messaging strategy revolves around their tagline, "Red Bull gives you wings." It focuses on the idea that their product gives people the "wings" or energy they need to do whatever they want when they want. The of Red Bull is based on Positioning, use Segmentation, behavior Positioning, benefit Segmentation, competition

Brand: Sandwich Guy Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.

Q1__List four marketing management philosophies and explain one. Q2__Describe the stages of the product life cycle and how marketing strategies change during a product life cycle

2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it is put in expensive packaging and is sold as a luxury product. this bestselling chocolate bar has had high and steady sales for the last five years, but recently sales have started to fall as it has now reached the decline stage of the product life cycle. a) what is meant by a ' brand? b) identify two ways the business could react to the falling sales of the chocolate bars c) identify and explain two characteristics of the packaging of the chocolate bars . d ) identify and explain two possible reasons why xyz's chocolate bars are successful . e ) do you think giving the chocolate bar a brand name was necessary for its success ? justify your answer .

This is what I wrote for positioning Statement. “For target customers that need to use dipping soy sauce, the Bien Cai dipping soy sauce is a product that will need in customers’ daily life when they cook. Unlike other competitors, the Bien Cai dipping soy sauce is focusing more and more on sustainable and vegan products. Moreover, it uses locally sourced ingredients.”  Write the Promise/Takeaway/Major Proposition/Key Benefit Claim for the creative brief based on the positioning statement you wrote in Section A Q1b.

Write a positioning statements for the products. Write one statement for Switz Foods – Mio Amore and another statement for Monginis – it’s revived competitor.  (400 maximum word limit) Positioning Statement Template: To whom (target market or segment): Relative to (frame of reference – competition or substitutes): What is “point-of-difference” (customer value proposition):

Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples

Current Marketing Mix (4Ps) for WALMART Product Strategy Briefly describe your product or service. Consider: · Where is it in the product life cycle · What level of quality and consistency does the offering have? · What features does it have?

nozsa Takeaways Effective application of marketing mix is an effective tool in making the product reach the awareness to the prospective customers, set competitive price, identify key people, right presentation and, most importantly in generating sales, for any business organization. The marketing mix My marketing mix will consist of the following: Price: Product: Promotion: Place: People: Packaging: Positioning:

1: explain customer value driven marketing strategy of Levi's brand? 2: explain integrated marketing program of the Levi's brand? 3:explain 4ps of Levi's brand?

product attractiveness, market attractiveness, unique selling points (usps), customer profile & segments, marketing mix of a night shop

Customer relationship marketing pertains to a specific strategy that leads in acquiring new customers, retaining existing customers, and building brand loyalty and ambassadorship. It also relies upon building deep, meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains. It stems from a desire to provide real solutions to customers’ pain points until they achieve “peak customer” and move into brand ambassador territory.             Customer relationship management (CRM), on the other hand, is a strategy for understanding the customers’ needs in order to optimize, often leveraging technology in the form of a CRM system. In other words, CRM is what empowers sales and marketing teams to deliver high-impact customer relationship marketing at scale.             Developing deep relationships with prospects and customers results in measurable benefits beyond initial sales revenue, such as more efficient resource…

for effective and appropriate brand positioning, marketers are required to do three (3) basic things regarding the target market, competition and product features. Discuss the three (3) activities with appropriate examples.

Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made.  Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!

Assume that Mr. Namal is planning to start an auto painting repair workshop in Kandy. He completed a National Vocational Qualification (NVQ) in the relevant field and has over 10 years of experience in painting in a leading automobile manufacturing company in Japan. 1.      Identify the segments using appropriate segmentation bases. 2.      Select a target market and justify your selection. 3.      Design a positioning strategy by highlighting the customer-focused value proposition and the points-of-difference (POD) Maximum word count: 1000 words

Assume that Mr. Namal is planning to start an auto painting repair workshop in Kandy. He completed a National Vocational Qualification (NVQ) in the relevant field and has over 10 years of experience in painting in a leading automobile manufacturing company in Japan. 1.      Identify the segments using appropriate segmentation bases. 2.      Select a target market and justify your selection. 3.      Design a positioning strategy by highlighting the customer-focused value proposition and the points-of-difference (POD)

Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.

Create a detailed Marketing plan (Industry Analysis, Competitive analysis, Target Marget, Marketing Analysis, Sales projection) About the product Bathroom Hair Keeper

Discuss the purpose of STP and use an example of discuss this using a product of service of your choice Product: Segmentation: Targeting: Positioning:

Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:      ii) Defines the branding elements of the business.          (1) Explain what the selected logo represents for the business.          (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.          (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy     i) Identify the product positioning strategy vs. the competition        (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.     ii) Describe the advertising strategies to be used to market the business.        Consider both traditional marketing elements and digital strategies.     iii) Explain the promotion strategy to:          (1) Attract new customers          (2) Customer retention

Select the correct brand extension strategy for Cadillac including an apple iPad as the screen in their latest vehicle. A line extension  B category extension  C co-branding  D store brands

1) In details explain  who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy

Product, price, place, and promotion Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disney