Quiz Chap 1
.pdf
keyboard_arrow_up
School
Ashworth College *
*We aren’t endorsed by this school
Course
1000
Subject
Marketing
Date
Apr 3, 2024
Type
Pages
1
Uploaded by lucian758
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1)
E-commerce can be defined as:
A)
the use of digital technologies in a firm's daily activities.
B)
any electronically based organizational activity that supports a firm's market exchanges.
C)
digitally enabled commercial transactions between and among organizations and individuals.
D)
the digital enablement of transactions and processes within an organization.
2)
Which of the following is an example of e-business?
A)
Amazon's inventory control system
B)
Amazon's Pinterest page
C)
the Amazon.com website
D)
an Amazon mobile app
3)
Which of the following can be considered synonymous with the term e-commerce
?
A)
the Web
B)
the Internet
C)
e-business
D)
digital commerce
4)
Which of the following is not
a unique feature of e-commerce technology?
A)
information asymmetry
B)
richness
C)
social technology
D)
interactivity
5)
Which of the following features of e-commerce technology enables merchants to market and sell "complex"
goods and services to consumers via marketing messages that can integrate video, audio, and text?
A)
ubiquity
B)
personalization
C)
information density
D)
richness
6)
Which of the following features of e-commerce technology allows users to participate in the creation of online
content?
A)
information density
B)
social technology
C)
global reach
D)
ubiquity
7)
Interactivity in the context of e-commerce provides which of the following functionalities?
A)
complexity and content of a message
B)
the ability to physically touch and manipulate a product
C)
the ability of consumers to create and distribute content
D)
the enabling of two-way communication between consumer and merchant
8)
Which of the following statements is true
about the traditional tradeoff between the richness and reach of a
marketing message prior to the development of the Web?
A)
Richness was unrelated to reach.
B)
The larger the audience reached, the less rich the message.
C)
Marketing messages had little richness.
D)
The smaller the audience reached, the less rich the message.
9)
Which of the following is the best definition of transaction cost?
A)
the cost of participating in a market
B)
the expense of changing national or regional prices
C)
the cost of finding suitable products in the market
D)
the cost merchants pay to bring their goods to market
10)
Which of the following features of e-commerce technology is related to the concept of network externalities?
A)
universal standards
B)
information density
C)
richness
D)
interactivity
1
Discover more documents: Sign up today!
Unlock a world of knowledge! Explore tailored content for a richer learning experience. Here's what you'll get:
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
1. What are the Business Models for E-Commerce Transactions?
2. What is the current state of the e-commerce environment?
3. Market research on the internet?
arrow_forward
Find a company that has gone beyond e-commerce to build an e-business environment in which to carry out business-related activities and functions utilising information technology and networks. In a few words, describe the company's e-business functions.
arrow_forward
Conduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.
arrow_forward
Match the right description to the e-commerce business model. Remember to select a different business
model type for each description.
Description
It distributes contents through an online platform.
It enables interactions between individuals with similar interests
It sells goods on an online shop
It gives access to information and services relevant to people or
organisations with general or specific interests
It processes transactions - that customers use to manage in person, by
phone or email - such as converting between different currencies
It offers services of different kinds to online users.
It offers platforms to enable exchange of products or services.
Business model type
Market creator
E-tailer
Community provider
Transaction broker
Portal
Content provider
Service provider
arrow_forward
Find a firm that has gone beyond e-commerce to create an e-business environment in which business-related activities and tasks may be performed using information technology and networks. Describe the company's e-business functions in a few words.
arrow_forward
Explain any two (2) benefits of adopting e-business any two (2) challenges likely to face when you attempt to adopt e-business.
arrow_forward
What is meant by the term e-business?
arrow_forward
Choose any business organization to answer questions 1 and 2
by consider the following:
1. Question 1: Identify Opportunities and challenges of using
E-Business.
1.1 Briefly describe the concept of E-Business in general.
arrow_forward
Discuss in detail ANY THREE (3) reasons why an online business such as SmartMove should embraceknowledge management for e-commerce.
arrow_forward
One of the strategies for e-success is to focus on a niche in the market. Why? Describe common metrics that e-companies use to track the effectiveness of their Web sites.
arrow_forward
E-business as a business strategy.Your work should contain your thoughts and research on the following topics:Introduction – Introduce the subject and investigate the concept of electronic business. In your writing, you must establish the difference between e-business and e-commerce.Development – Explain the strategies that companies must develop to be successful in electronic business. Use examples that justify the strategies presented.Conclusion – Express your opinion, favorable or unfavorable, about electronic business (e-business) and the challenges it brings to merchants, specifically to small and medium-sized businesses (SMEs).
arrow_forward
Find a company that has gone beyond e-commerce to establish an e-business environment for business-related tasks utilizing information technology and networks. Explain the company's e-business.
arrow_forward
How to make E- business model canvas for new website ( motorcycle Ambulance )
arrow_forward
What is meant by the term "the internet of things"? Is this a good idea? Briefly explain your answer.
arrow_forward
1. Find an example of a firm that operates in the B2C market. Identify the characteristics of the firm’s e-business model.
2. What are the key attributes of mobile wireless internet devices that add value to users beyond those offered by fixed internet connections?
arrow_forward
State the advantages of using e-business.
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Related Questions
- 1. What are the Business Models for E-Commerce Transactions? 2. What is the current state of the e-commerce environment? 3. Market research on the internet?arrow_forwardFind a company that has gone beyond e-commerce to build an e-business environment in which to carry out business-related activities and functions utilising information technology and networks. In a few words, describe the company's e-business functions.arrow_forwardConduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.arrow_forward
- Match the right description to the e-commerce business model. Remember to select a different business model type for each description. Description It distributes contents through an online platform. It enables interactions between individuals with similar interests It sells goods on an online shop It gives access to information and services relevant to people or organisations with general or specific interests It processes transactions - that customers use to manage in person, by phone or email - such as converting between different currencies It offers services of different kinds to online users. It offers platforms to enable exchange of products or services. Business model type Market creator E-tailer Community provider Transaction broker Portal Content provider Service providerarrow_forwardFind a firm that has gone beyond e-commerce to create an e-business environment in which business-related activities and tasks may be performed using information technology and networks. Describe the company's e-business functions in a few words.arrow_forwardExplain any two (2) benefits of adopting e-business any two (2) challenges likely to face when you attempt to adopt e-business.arrow_forward
- What is meant by the term e-business?arrow_forwardChoose any business organization to answer questions 1 and 2 by consider the following: 1. Question 1: Identify Opportunities and challenges of using E-Business. 1.1 Briefly describe the concept of E-Business in general.arrow_forwardDiscuss in detail ANY THREE (3) reasons why an online business such as SmartMove should embraceknowledge management for e-commerce.arrow_forward
- One of the strategies for e-success is to focus on a niche in the market. Why? Describe common metrics that e-companies use to track the effectiveness of their Web sites.arrow_forwardE-business as a business strategy.Your work should contain your thoughts and research on the following topics:Introduction – Introduce the subject and investigate the concept of electronic business. In your writing, you must establish the difference between e-business and e-commerce.Development – Explain the strategies that companies must develop to be successful in electronic business. Use examples that justify the strategies presented.Conclusion – Express your opinion, favorable or unfavorable, about electronic business (e-business) and the challenges it brings to merchants, specifically to small and medium-sized businesses (SMEs).arrow_forwardFind a company that has gone beyond e-commerce to establish an e-business environment for business-related tasks utilizing information technology and networks. Explain the company's e-business.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios