Quiz Chap 1

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Ashworth College *

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1000

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Marketing

Date

Apr 3, 2024

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pdf

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1

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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) E-commerce can be defined as: A) the use of digital technologies in a firm's daily activities. B) any electronically based organizational activity that supports a firm's market exchanges. C) digitally enabled commercial transactions between and among organizations and individuals. D) the digital enablement of transactions and processes within an organization. 2) Which of the following is an example of e-business? A) Amazon's inventory control system B) Amazon's Pinterest page C) the Amazon.com website D) an Amazon mobile app 3) Which of the following can be considered synonymous with the term e-commerce ? A) the Web B) the Internet C) e-business D) digital commerce 4) Which of the following is not a unique feature of e-commerce technology? A) information asymmetry B) richness C) social technology D) interactivity 5) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? A) ubiquity B) personalization C) information density D) richness 6) Which of the following features of e-commerce technology allows users to participate in the creation of online content? A) information density B) social technology C) global reach D) ubiquity 7) Interactivity in the context of e-commerce provides which of the following functionalities? A) complexity and content of a message B) the ability to physically touch and manipulate a product C) the ability of consumers to create and distribute content D) the enabling of two-way communication between consumer and merchant 8) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? A) Richness was unrelated to reach. B) The larger the audience reached, the less rich the message. C) Marketing messages had little richness. D) The smaller the audience reached, the less rich the message. 9) Which of the following is the best definition of transaction cost? A) the cost of participating in a market B) the expense of changing national or regional prices C) the cost of finding suitable products in the market D) the cost merchants pay to bring their goods to market 10) Which of the following features of e-commerce technology is related to the concept of network externalities? A) universal standards B) information density C) richness D) interactivity 1
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