BM350 Marketing Management 4

1.You are a new brand manager for a product line of Coach purses. You are considering the purchaseof customer data from a company that sells a large variety of women’s products online. In additionto the name, mailing address, and e-mail address of customers, the data provides an approximateestimate of customers’ annual income based on the zip code in which they live, census data, andthe highest level of education achieved. You could use the estimate of annual income to identifylikely purchasers of your high-end purses and use e-mail addresses to send e-mails announcing thenew product line and touting its many features. List the advantages and disadvantages of such amarketing strategy. Would you recommend this means of promotion in this instance? Why or whynot? 2. When asked about Google releasing personal information to law enforcement agencies, Google’sCEO Eric Schmidt told CNBC: “If you have something that you don’t want anyone to know, maybeyou shouldn’t be doing it in the first…

Two statements are given below:Statement – I : Product concept of marketing holds that consumers would favor those products that are available and highly affordableStatement – II : Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effortChoose the correct option from the four options given below: Statement I is correct and II is wrong Statement II is correct and I is wrong Both statements are correct Both statements are wrong

3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?

1. Marketing objectives for new Soft Drink 2. Marketing strategies for achieving the objectives 3. How you intend to Measure, Review and Control the objectives

Develop a response using the following to guide you:   Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.

31

4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000   What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.

1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:   Question 21 options:   a)  ​the perceived risk of the product or service to be purchased increases.   b)  ​the consumer is confident of making a purchase decision with the information at hand.   c)  ​the consumer is knowledgeable and well informed about a potential purchase.   d)  ​the product or service to be bought is a frequently purchased, low-cost item.

5. A recent marketing study has shown that for your firm’s product a 2 percent increase in advertising expenditures results in about a 1 percent increase in units sold. Similarly, a 5 percent decrease in price generates about a 10 percent increase in units sold. Last year, your firm had overall sales revenue of $25 million. Assuming the information from the marketing study is correct, how much should your firm have spend on advertising last year? (Give the answer in millions of dollars and show 2 decimal places.)

Please help, it will be much appreciated.

A live sports event is an inconsistent and unpredictable product. Ideally it is not possible to predict the outcome of a match. As a consequence, the most important element in the marketing mix - the Product - is beyond the control of the marketing team/manager. There is no way the marketing team can modify the product to suit the need or want of any specific customer and/or segment. Given this situation, what do you suggest can be the generic positioning strategies for live sports events?

Develop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

- Write the blank the correct answer given inšlde te Location studies Test Marketing Consumer markets Advertising pre-and pos-testing Data analysis Observation research Pricing tests Concept, product development, and product studies Target market studies Usage, attitude, and image studies External factor research Usage, attitude, and image studies 1. It can be used to decide on the packaging, to determine the market reaction and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and to determine price elasticity. 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. 4. The information from these researches helps marketers identify macro-environmental shifts. 5. It includes individuals and/or house-holds that purchase products and services for personal consumption. 6. It reveals the effectiveness of point-of-purchase collateral materials. 7. It…

Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?

1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):

3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).

1. What type of report along with the specific contents of the report should the Accounts department request from the Marketing department in order to address customers experiencing short deliveries?   1. What type of report along with the specific contents of the report should the Account depatment request from the Distribution department in order to address customers experiencing short deliveries?

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

CPM Marketing Dashboard   According to the Marketing Dashboard above, the CPM for USA Today would be approximately     Multiple Choice   $120.   $165.   $53.   $132.   $229.

Homework: Ch05: Exercises 10 & 1110. Awell-knownbrandofhomeinsulationmaterialsis pink in color. This company spends millions of dollars each year on advertising that depicts the Pink Panther cartoon character and emphasizes the pink color of its product. You recently started manufacturing a similar home insulation product. When installed inside the walls of a building, it has the same insulating prop- erties and characteristics of the well-known brand. When your product is manufactured, it emerges from the production process as dull gray in color. How- ever, you have decided to add pink dye to your prod- uct for marketing purposes. Your product clearly displays your company name and contains your company’s logo, which looks entirely different from the well-known brand’s logo. Was it cheating for you to make your product pink in color?11. All products for cleaning windows use a slightly acidic solution that contains ammonia. One of the well-known…

A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize, Costs per minute of advertising are also known, and the manager has a limited budget of $25,000. The manager has decided that because television ads have been found to be much more effective than radio ads, at least 70% of the time should be allocated to television. Suppose that we have the following data: Type of Ad Exposure/Minute Cost/Minute Radio 350 $400 TV 800 $2,000 a) Identify the decision variables, objective function, and constraints in simple verbal expressions. b) Mathematically formulate a linear optimization model. c) Use Solver to find an optimal solution.

Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.