To set up enhanced conversions for web

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Apr 3, 2024

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To set up enhanced conversions for web, what should an advertiser do? An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An advertiser should go through Google Tag Assistant. An advertiser should go through Google Analytics Manager. An advertiser should go through the Google Ads API for enhanced conversions. This item can be moved. Use the space bar to grab it. NEXT ChatGPT ChatGPT An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. You To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use? You'd use conversion value-per-cost. You'd use conversion value-per- click. You'd use conversion rate. You'd use cost-per-conversion. ChatGPT ChatGPT You'd use conversion rate. You Data-driven attribution works in which of the following ways? By using country- or region- specific data to credit several consistent ad touchpoints across the Search network, specifically. By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data. By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By leveraging an account's historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. ChatGPT ChatGPT Data-driven attribution works by leveraging an account's historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. You In what way do view-through conversions get counted? They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They get counted as conversions that are recorded when new users view and interact with an ad, then later convert. They get counted as conversions that are recorded when users view but don't interact with an ad, then later convert. They get counted as conversions that are recorded when repeat users view but don't interact with an ad, then later convert. ChatGPT ChatGPT View-through conversions get counted as conversions that are recorded when users view but don't interact with an ad, then later convert.

You What's a benefit of importing Google Analytics conversions to Google Ads? The ability to view historical data from before the import The ability to let first-party data be sent from websites The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google Analytics without auto-tagging ChatGPT ChatGPT The benefit of importing Google Analytics conversions to Google Ads is the ability to provide Google Ads access to data that helps optimize bids. You For what reason might an advertiser opt to use enhanced conversions for leads? Because enhanced conversions for leads can track sales that happen off a website from website leads. Because enhanced conversions for leads can track sales and events that happen on a website. Because enhanced conversions for leads can use third-party data to improve their offline lead measurement. Because enhanced conversions for leads can improve the measurement of online conversions. ChatGPT ChatGPT An advertiser might opt to use enhanced conversions for leads because it can track sales that happen off a website from website leads. You Besides attribution, what's another method used to analyze the return on investment (ROI) for media? Viewable CPM Smart Bidding Marketing mix model Conversion lift ChatGPT ChatGPT Besides attribution, another method used to analyze the return on investment (ROI) for media is the marketing mix model. You If a customer wants to buy a new car, what activity might suggest that they're in the awareness phase of the car-buying process? If they call to ask about a test-drive If they view an online advertisement for a car If they recommend the car on social media If they fill out an email subscription form ChatGPT ChatGPT If a customer views an online advertisement for a car, it suggests that they're in the awareness phase of the car-buying process. This phase involves becoming aware of the product or service without necessarily showing strong purchase intent yet. You

You're using Google Analytics 4. What would it call interactions on a website or an app? Conversion Event Goal Inciden ChatGPT ChatGPT In Google Analytics 4, interactions on a website or an app are referred to as "Events." You If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count? Sort the data by time and remove duplicate times found on entries. Toggle off the possible duplicates option at the top of the chart. Modify the event tag to capture a unique order ID. Disable the view-through conversion data column. ChatGPT ChatGPT If a conversion tracking tag on a landing page produces duplicate conversions, the action to remove those duplicates from the conversion count would involve modifying the event tag to capture a unique identifier such as an order ID. This would help ensure that each conversion is uniquely identified and counted only once. You To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need? Negative match Phrase match Exact match Broad match ChatGPT ChatGPT To compete in the right auctions with the most data and flexibility, Smart Bidding typically needs the "Broad match" keyword match type. This match type allows Smart Bidding algorithms to analyze a wider range of search queries and adjust bids accordingly to achieve performance goals. You What's an example of a campaign that fell short of its target goal? A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10. A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%. An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% ChatGPT ChatGPT An example of a campaign that fell short of its target goal would be:  A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.

In this scenario, the actual return on ad spend is significantly lower than the expected value, indicating that the campaign did not achieve its target goal. You You're an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do? Marketing mix models evaluate a customer's long-term marketing value to provide a more accurate view of performance. Marketing mix models are an analysis that shows the impact of marketing on a brand’s sales. Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path. Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups. ChatGPT ChatGPT The description that explains what marketing mix models do is: "Marketing mix models are an analysis that shows the impact of marketing on a brand’s sales." Marketing mix models analyze various marketing inputs and their impact on sales or other key performance indicators, providing insights into the effectiveness of marketing efforts. You How should marketers evaluate their campaigns? Check whether the result of a specific objective exceeded or fell short of its goal. Check whether all the budget was used for the campaign or not. Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. Use lifetime value analysis to examine the impact to brand lift metrics. This item can be moved. Use the space bar to grab it. NEXT ChatGPT ChatGPT Marketers should evaluate their campaigns by: Check whether the result of a specific objective exceeded or fell short of its goal. Using lifetime value analysis to examine the impact on brand lift metrics. These two approaches provide insights into the effectiveness of the campaign in achieving its goals and its long-term impact on brand performance. You How should marketers evaluate their campaigns? Check whether the result of a specific objective exceeded or fell short of its goal. Check whether all the budget was used for the campaign or not. Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. Use lifetime value analysis to examine the impact to brand lift metrics. ChatGPT

ChatGPT Marketers should evaluate their campaigns by: 1. Checking whether the result of a specific objective exceeded or fell short of its goal. This involves assessing whether the campaign achieved the desired outcomes. 2. Using lifetime value analysis to examine the impact on brand lift metrics. This involves analyzing the long-term value generated by the campaign and its impact on brand perception and awareness. You How does experimentation contribute to a best-in-class measurement approach? Experiments help assign credit across touchpoints. Experiments are used to drive a macro budget strategy. Experiments are a way to validate and test insights. Experiments assist in the collection of multiple data points. ChatGPT ChatGPT Experiments contribute to a best-in-class measurement approach by:  Validating and testing insights: Experiments help verify the effectiveness of various strategies or hypotheses, providing empirical evidence to support decision-making. Therefore, the correct option is: "Experiments are a way to validate and test insights." You Which of the following explains why the conversion date might be different between Google Ads and Google Analytics? Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Google Analytics can't attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the conversion. ChatGPT ChatGPT The correct explanation is: "Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion." This means that in Google Analytics, conversions are attributed based on the date they occur, regardless of when the impression or click happened, which can result in differences in conversion dates compared to Google Ads.

You A marketing manager wants to try Maximize Conversions. How does this bidding strategy work? By automatically limiting conversions that don't align with a desired bidding strategy. By being the safest bidding strategy for all business types to optimize their bidding. By using machine learning to capture as many conversions as possible within a daily budget. By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. ChatGPT ChatGPT Maximize Conversions is a bidding strategy that works by using machine learning to capture as many conversions as possible within a daily budget. Therefore, the correct option is: "By using machine learning to capture as many conversions as possible within a daily budget." You To describe enhanced conversions for leads, what would you say? You'd say it requires Google Click Identifier (GCLID) storage. You'd say it uses third-party data. You'd say it requires customer relationship management (CRM) system modification. You'd say it uses hashed, first- party data. ChatGPT ChatGPT To describe enhanced conversions for leads, you would say: "You'd say it uses hashed, first-party data." Enhanced conversions for leads typically involve utilizing hashed versions of personally identifiable information (PII), such as email addresses, to track and measure conversions without compromising user privacy. You The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways? ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ChatGPT ChatGPT The enhanced cost-per-click (ECPC) bidding strategy can be described in the following way: "ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid."

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