JOUR 1001 Paper 1

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School

University of Minnesota-Twin Cities *

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Course

1001

Subject

Marketing

Date

Apr 3, 2024

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pdf

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Uploaded by CorporalRiver1659

JOUR 1001 Media Reflection Introduction: Use of Personal Media Today Even a decade ago, society has changed significantly. So much has changed, from the way we consume information and communicate to the new, aggressive marketing strategies. Ten years ago, the main options for communication were basic cell phone calls, mail, email, and only a few Instant Messages sent over a clunky internet connection. How can the media have such a profound impact on our lives? Media is a computer-based tool that facilitates the production and dissemination of information through online communities and networks. It can be as small as reading a newspaper or listening to the radio or as big as looking at a billboard or scrolling through Instagram. Social media has developed from a simple entertainment platform to a sophisticated integrator of what daily life demands in only a little over ten years. Social media has fast merged with other aspects of life, including politics, religion, workplaces, and families. It keeps growing at an astounding rate. Question Group #1: As discussed in lecture, we are surrounded by interpersonal communication and it definitely affects my life in ways from influencing my emotions while watching a movie or as big as swaying my opinions on important public policy issues. Reflecting on my media use during 1/24/23- 1/28/23, I would describe my media use as excessive. When being a college student or just a student in general, it’s easy to be sucked into the screen throughout the day. Using my laptop, I frequently use apps like Google Docs, Google Drive, and Canvas during my classes. I also am an avid iPad user and use my iPad to take notes. With this being said, it’s easy to rack up screen time throughout the day. My main motivations for my media use are school and homework. It is almost impossible to submit an assignment on paper and pencil in this era. Even though school is a tremendous motivator for me to use media, my

social circle and friends are also significant motivators. I also think I have fallen within the engaging in mass medium category as we discussed in the 1/19 lecture. Additionally, I was thoroughly shocked by the amount of times I stumbled across media such as billboards and advertisements. Question Group #2: Discussing media use and my estimation, my media use didn’t align with my estimated media use regarding news, entertainment, and social media. Personally, I guessed that I would consume 20 hours of media, within a three-day period. Calculating my results and reflecting them upon my estimation and my media diary, in total, within a three-day period, I spent 35 hours consuming media. My typical days of media use included productivity apps and ended with entertainment apps like Tiktok and Netflix to end my day. Therefore, a reason that led me to misestimate how much media I use is to not taking into account the time I spend on my laptop. Reflecting on how my media is used for schoolwork compared to non-schoolwork use is extremely drastic. With 35 hours of media usage, 18 hours of non-school work, and 16.8 hours of schoolwork use, I absorbed more media on days of non-school work rather than schoolwork use. I was extremely surprised by this result because it seems apparent that I am constantly doing schoolwork, but on the other hand, I lose track of time when I’m on social media and entertainment apps. Question Group #3: For this question group, three media encounters I will discuss from my media diary, are Tiktok, Google, and Google Drive. First, on 1/24, I went on Tiktok ten times, for a total of 60 minutes. As we all know Tiktok is an app where people of all ages can post and share, I easily get sucked into watching. As I learned within the PR lecture on 2/9, both

demographics and psychographics are crucial to marketing since they help you understand your target audience and customize your marketing plan. These two methods of audience segmentation work best when combined to develop marketing campaigns by marketing professionals. On Tiktok they use a mixture of demographics and psychographics within the app, they are targeting young adults and teenagers. I would say I am extremely similar to the target audience, as I am a young adult. Using evidence within the media content such as lifestyle, comedy, and skit videos leads me to believe that it is in fact the target audience. For the second two, Google and Google Drive, are similar so combining them makes the most sense. The audience they are targeting is teachers, young adults, and those in the business industry. Using demographics like education and employment, and psychographics like lifestyles and values, leads me to believe that this is the correct target audience. Question Group #4: Considering the potential impact my media diet has on me personally, my media choices both reflect and shape my identity. In my free time, I like watching lifestyle videos or beauty videos and this reflects onto media platforms like Tiktok. However, even on innocent videos, you do see the ugly truth of the world via negative comments and hate. I think this impacts my views of the world drastically. Using the Media Today textbook, it gives an example of how mass media impacts individuals' views of the world stating “it presents unfortunate prejudices of the world by systematically using stereotypes” (Turow, 19). Question Group #5 : An individual's media diet has impacts on society no matter how broad. The amount of media one consumes can have a significant impact on one's opinions and social judgments. This is true because the media influences people's attitudes, ideas, and opinions while

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