Milestone One Guidelines and Rubric - MKT-625-Q2967 Strategic Digital Marketing 23TW2

Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs.Explain why this is a challenge and outline things an organization can do to overcome these difficulties.

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

write a marketing plan for an organization based on a new product or service that they could offer. Short profile of the company Industry analysis and any marketing research that needs to be done SWOT and PEST analysis (in brief) Competitive analysis Marketing goals for a new product or service Describe how this impacts the current marketing mix of the company such as product, pricing, place of distribution, and promotional messaging Target market identification Marketing strategies and tactics How the success of the marketing plan will be measured

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services. List 3 marketing approaches you would use to target potential patients and health care insurance companies. Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection.. How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments? Some marketing strategies may include the following: o Social Media o Television/Radio o Telemarketing o Direct Marketing to customers and referrals

What are the advantages to both the company and the clientele that CRM may bring? Provide illustrative evidence to support your explanation.

dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

Your client (SuperSpool) imports hand-spun wool yarns from Australia and New Zealand. They have very little market share as they just started their business in the summer of 2021. Their biggest competitor is ClassicYarn. They want to increase awareness of their great products with the goal of gaining market share in the U.S. To help develop your agency's recommendations, you want to execute a survey of people who design knitting and crocheting patterns for customized clothing using specialty yarns. Which of the following questions is probably the BEST to use? A)Do you prefer hand spun yarns and American made products? B) Yes or No: Do you think ClassicYarn is a socially responsible company? C) On a scale of one to five with five meaning you strongly agree and one meaning you strongly disagree, how important is it that yarns you buy are made in the U.S.A.? D) Given current supply chain issues, knowing ClassicYarn uses only fibers made in the U.S.A., would you agree its products are more…

The following table contains the components of marketing management required. I will transfer each component to the appropriate column: Marketing management Aspects of marketing management components Administrative Consumer Consumer Marketing Process Need Desire Mix Distribution of products Control over the project's products Products you want to purchase Directing marketing activities Promotion of the project products Organization of marketing resources Must-have products Pricing products Planning of marketing process System outputs of goods and services

7) What customer relationship management strategies will you use to outperform your competitors on social media?

Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…

Your company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ?   a. human resources numbers, company budget, competitor campaigns b. profits, customer relations, sales information, and competitor reactions c. administrative costs, billing procedures, customer complaints, worker turnover rates   Please explain why you chose A,B or C

Big Data : Select an organization that employs a highly personalized approach to selling products or services to its customers online. Ideally, this is one that you have used in the past so that you are more familiar with it. What are some different ways that the selected organization employs personalization in its marketing efforts? What are some specific actions/behaviors that customers engage in on the organization’s website that enable personalized marketing efforts you identified above? What are some specific actions/behaviors that an organization could collect data on that might provide evidence that the personalization efforts identified above have had a positive effect? Which type of marketing analytics approach(es) (Descriptive, Diagnostic, Predictive, Prescriptive) would be best suited for establishing the value of personalization for the organization?

Please answer fast please arjent help please answer ASAP

The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategy? Attract, invest, customize Providing an audience with helpful information is one definition of being resourceful. Analyze, outbound, exchange Expand, improve, convert Putting a human face to a brand is one way to develop authenticity and build trust. Prospect, create, promote Attract, engage, delight

Describe the steps of creating a marketing information system.   Note: Please answer the question with points and exampleUrgent needed within 30min

Share a bad customer experience you have personally encontered. How should the organization have handled it better, and how could opertaions management have helped?

What is Customer Relationship Management (CRM), and why is it essential for businesses? Provide real-world examples.

Please read online materials/articles about the THE FUTURE OF MARKETING.Draft a two to three paragraphs maximum

Explain "Data Warehousing as a Service" (DWaaS) and its potential benefits for businesses. How does it differ from traditional data warehousing?

Describe how e-business is altering established company models to maximize client value in your own words.