Week 6 Assignment

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Southern New Hampshire University *

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660

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Marketing

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Apr 3, 2024

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doc

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3

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Assignment (week 6) 1 Bringing Homeowners back From the Brink MKT/660 Mktg Strgs for Not-for-Profit Org Dr. Felix Lao May 3, 2011 Southern New Hampshire University
Assignment (week 6) 2 I selected the non-profit Homeownership Preservation Foundation (HPF) to analyze their service offering(s). (HPF) provides services to homeowners on the verge of foreclosure. Intangibility (HPF) services are available 24/7 to help homeowners examine alternative options to foreclosure via its array of counselors. The services are provided over the phone and email. The intent is to help homeowners avoid foreclosure by guiding affected people along a help continuum so that they utilize resources at their disposal to save their homes. Inseparability (HPF) is unique in that all of their counselors are HUD-approved (credibility) and they have partnerships with the Department of the Treasury, Fannie Mae, Freddie Mac, HUD of Housing and Neighbor Works America. They have domain expertise and ample experience to provide quality services to homeowners. There is not another organization that provides the depth and breadth of their portfolio. Variability The demands for its services are largely dependent on the health of the US economy. In good economic times, the foreclosure is historically lower and therefore, their services are not utilized as much. On the flip side, in down times, the organization is overwhelmed with people struggling to keep their heads above water. Perishability Services have zero inventory and cannot be served a different day. (HPF) has to adjust staffing and resources up or down depending on pent up demand.
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