TMA1originalmarked-11711646490
.docx
keyboard_arrow_up
School
California State University, Northridge *
*We aren’t endorsed by this school
Course
441
Subject
Marketing
Date
Apr 3, 2024
Type
docx
Pages
11
Uploaded by mtrz97
MKT B462
Strategic Marketing
Assignment 1
MKT-B462_Assignment 1
P.1
Part A- Corporate level strategies
During last two years, CK Hutchison Holdings has shown commitment to the innovation,
strategic diversification, and adapting according to changing market dynamics. The
comparison of corporate level strategies in both years show that CK Hutchison Holdings
continued the commitment to maximize total return for stakeholders by focusing on dividend
growth and sustainable earnings. In both years, the company pursued targeted capital investments along with a disciplined
revenue growth management. Moreover, company also maintained focus on technology
transformation for revenue diversification in both years. In 2023, CK Hutchison
demonstrated dedication to maintain the financial strength, including the long term
investment grade ratings. The company considered potential telecom divestitures and
strategic alliance with technology partners, and prioritized sustainability to accelerate the
transition to net zero economy. In both years, company strengthened the presence through
different means (CK Hutchison, 2023). Like in 2022, CK Hutchison Holdings expanded into Middle East, while, in 2023, the
company considered potential divestitures, but commitment to technology transformation
remained constant (CK Hutchison, 2022). A key difference is that in 2023, company paid
more focus on maintaining strong liquidity, indicating a possible strategic shift to more
conservative side in response to changing market conditions. The overall analysis suggests that CK Hutchison's corporate-level strategies in 2022 and 2023
could be characterized by technological innovation and sustainable growth, with difference in
expansion strategies, which reflect the strategic flexibility. MKT-B462_Assignment 1
P.2
Part B — Review of resource portfolio
2.1. Geographic reach through well-diversified portfolio
CK Hutchison has a well-diversified portfolio of strong performing brands that enable the
parent organization to fuel growth and expand the market reach geographically. The 2022
annual report shared how CK Hutchison expanded its presence in Middle East, reflecting the
brand’s market recognition (CK Hutchison, 2022). While in preceding year, A.S. Watson
Group partnered with Grab in Southeast Asia to expand the market reach (AS Watson, 2021).
Following graph shows the EBITDA earned by CK Hutchison in 2022 in different
geographic locations:
Source: Seeking Alpha (2023)
This extensive global reach is not only valuable, but also rare. For instance, the successful
entry in the Middle Eastern region in 2022 shows the company has successfully positioned
itself as a trusted brand, making expansion easier in a culturally distinct market. However,
managing the wide geographic reach also increases the company’s vulnerability to the
external market conditions, increasing the need to continuously monitor and adapt marketing
strategies accordingly (Fornes et al. 2018). Considering the consumers’ rising preferences for
MKT-B462_Assignment 1
P.3
differentiation, the company must integrate personalization, flexibility, and adaptability in the
future marketing strategies to acquire customers and fuel market growth. 2.2. Technological innovation
CK Hutchison shares a strong commitment to the technological innovation. As an evidence,
the annual report (2022) shares details about the activation of 700MHz spectrum band on
3Hong Kong's 5G network at 3Hong Kong (as subsidiary of CK Hutchison Holdings),
suggesting how CK Hutchison is leveraging advanced telecom technologies to offer high
speed connectivity. CK Hutchison has also collaborated with XtalPi to launch AI tumor
vaccine research and development platform, which will drive the tech innovation in
healthcare sector (PR Newswire, 2022). The tech innovation capabilities are not only
valuable but also rare in market, which the company leverages to differentiate itself and gain
sustainable competitive advantage. CK Hutchison's commitment to technological innovation
lays strong differentiation basis, as these innovations offer a unique selling proposition that
company must focus upon in its future marketing strategies. 2.3. Strategic partnerships
Other than geographic reach through high performing brand portfolio and technological
innovation, CK Hutchison’s ability to successfully develop strategic partnerships is a
valuable resource, as it has played a key role in business expansion. In 2021, the company
partnered with Grab in South Asia, which successfully expanded the brand’s reach in the
digital eco-system (AS Watson, 2021). This strategic partnership enabled the A.S. Watson
(CK Hutchison subsidiary) to leverage the extensive customer base and network of Grab,
which enhanced company’s online presence. In 2023, CK Hutchison partnered with Oracle to
streamline its transportation supply chain (CK Hutchison, 2024). In 2022, CK Hutchison also
partnered with The Boeing Company and Terminal Investment Limited Sàrl to expand the
presence in the port logistics and aviation (Hutchison Ports, 2022). These successful strategic partnerships enable the company to accelerate the business growth.
Such strategic partnerships are valuable and rare in the industry because it is hard for
competitors to pursue such partnership opportunities with giants like Oracle, Boeing and
Grab require extensive investment, trust, and negotiation skills. Moreover, developing strong
relationships with the partners, and keeping each strategic partnership aligned with the
MKT-B462_Assignment 1
P.4
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Question 1 Which strategy has been used successfully by Yum! Brands to establish KFC and Pizza Hut restaurants across the globe?AnswerJoint ventureLicensing arrangementStrategic allianceMarketing strategy4 points Question 2 What is the technique that illustrates how management can match the external opportunities and threats with its strengths and weaknesses to yield four sets of strategic alternatives?AnswerIFAS TableEFAS TableSFAS TableTOWS Matrix4 points Question 3 The key to outsourcing is to purchase from the outside only those activities that:Answerare not key to the company’s distinctive competence.are very expensive.provide the company competitive advantage.are provided by an important supplier.4 points Question 4 Wal-Mart, McDonald’s, and Alamo are all examples of companies following which of Porter’s competitive strategies?AnswerDifferentiationCost leadershipDifferentiation focusCompetitive advantage4 points Question 5 What is a corporate strategy that cuts…
arrow_forward
Reviewed Interim Results for the 26 weeks ended 26 June 2022Massmart is an African retail group, with total Group sales of R41.3 billion for the 26 weeks ended 26 June 2022. Through our widely recognised and differentiated retail and wholesale formats, represented in 403 Retail and Wholesale stores in 13 sub-Saharan countries, we have leading market shares in the general merchandise, liquor, home improvement and wholesale food markets. The Group’s key foundations of high volume, low cost, responsible business and operational excellence enable our price leadership.
Holders of Massmart Holdings Limited ordinary shares ("Massmart Shareholders") are hereby advised that the Board of Directors of Massmart Holdings Limited (“Massmart”) and the Board of Directors of Walmart Inc. (“Walmart”) have reached in principle agreement regarding the terms and conditions of a potential offer by Walmart to acquire all of the issued ordinary shares in Massmart Holdings Limited ("Ordinary Shares"), other…
arrow_forward
1. Critically analyse Danone Corporation’s entry mode of each of the 3 markets. a. Reason behind choosing this particular market and when did they enter the market and with what product?b. Entry mode and was it a good or regrettable choice - critically analyse; c. Was the business a success or failure in the new market? Why.
arrow_forward
Shortly describe competitive profile matrix of PIA and Airblue ?
arrow_forward
Q.No.5: For a newly established innovative firm with limited resources. What kind of market scope strategy they should be adopting and why? Justify with your opinion.
arrow_forward
the growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores.
BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years. The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing.
QUESTIONS
1.1 What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?
arrow_forward
Help with question 1
arrow_forward
What the main activities for Walmart ( SCOR model)
arrow_forward
Marketing Strategy at Delta
In the mid-1980s, Delta’s market researchers found that customers (particularly business customers) were strongly influenced to choose a particular airline by the airline’s frequent flyer program. Consequently, to motivate customers to choose Delta, they teamed up with American Express (an exclusive arrangement) to offer a special program: customers could receive triple miles if they would fly on Delta and purchase the tickets using the American Express card.
How would you evaluate Delta’s strategy? (Good or bad?)
arrow_forward
Based on a scenario of lifting severe travel restrictions after three months, IATA reported thatpassenger demand in 2020 in the Asia Pacific region to be reduced by 35%–45%, with a combinedrevenue loss of $88 billion. Fighting for survival, airlines “would need financial relief urgently tosustain their businesses through this volatile situation,” said Conrad Clifford, IATA’s RegionalVice President, Asia-Pacific.Looking back in history, the airline industry has always bounced back from every crisis it hasexperienced. After the 2003 SARS outbreak, which caused Asia Pacific airlines to lose $6 billion,travel returned to normal within nine months. One glimmer of hope in the midst of the coronavirusdevastation was the oil price war between Saudi Arabia and Russia. In January 2020, crudehovered above $70 a barrel. By March, it fell to $30. This would be a tremendous lift for airlines,because fuel burn was one of their biggest expenses. While the weak players were washed out bythe virus,…
arrow_forward
1 Explain the strategic management process that Standard Bank needs to follow to remain competitive and to gain more market share.2 Discuss driving force that would give Standard Bank a competitive edge in the market.3 As a Business Management student, advise the Senior Management of Standard Bank on the future challenges for the bank.
arrow_forward
FedEx built its business on quick, dependable delivery of itemsbeing shipped by air from one business to another. Its earlyadvantages included global tracking of shipments using Webtechnology. The advancement of Internet technology enabledcompetitors to become much more sophisticated in ordertracking. In addition, the advent of Web-based businesses putpressure on increased ground transportation deliveries. Explainhow this change in the environment has affected FedEx’s op-erations strategy, especially relative to UPS, which has a stronghold on the business-to-consumer ground delivery business.
arrow_forward
H3
arrow_forward
Please elaborate on the answers and give explnatation as well as examples.
arrow_forward
Company - GLOBAL SHOP DIRECT (attached picture)
Price Changes:a. Initiate price cuts -b. Initiate price increase –c. Selling below cost –
2. Responses to Competitors price attacks a. Price responses - b. Non-price responses - c. Buyer reactions to price changes -
arrow_forward
City University is one of the private University in Malaysia, founded in April 1984 by a group of scholars. Its program is accredited by various agencies. Its mission to provide high quality industry and market driven educational courses and programmes with the aim of producing knowledge-based, socially responsible leaders and managers. To produce quality graduates, well-balanced with the employability attributes of professionalism, communication skills, intellectual curiosity, ethical behaviour and lifelong learning.Perform SWOT analysis for City University Malaysia?
arrow_forward
Case: Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry
ASSIGNMENT QUESTIONS
1.What are the chief elements of Publix Super Markets’ strategy? How good is the strategy?
arrow_forward
QUESTION 3 a. As a sole proprietor of Kutlwano Bottle, you desire to expand its operations to include a Liquor Restaurant. You have instructed the manager to assess whether the external macro environment factors support this idea. Explain the different components, giving examples, of each of the Political, Economic, Social and Technological (PEST) factors that the manager should consider.
b. The SWOT analysis method is used to assess an organisation's strategic situation to create effective strategies by matching a company's internal resources with its external environment. Tick appropriate boxes below.
Strength
weeakness
opportunities
Threats
internal
external
helpful
Harmful
arrow_forward
1.Evaluate Ferrero Australia Marketing Strategy.
2. How can Ferrero use new technology to make its producy better?
3. Specify Ferrero's target market? Who are its customers?
4. Explain the 4 segmentation variables
5. Explain targeting, positioning and target market strategies? Provide examples
arrow_forward
Company: Accor Hotel UK
Analysis of the firm in detail
Use an appropriate technique to evaluate the firm’s key capabilities and competitive resources
identify any resources or capabilities which might be the basis of competitive advantage
list-making and assertions are not appropriate; this section should show an ability to apply a suitable technique of analysis
Recent firm performance should cover the past four to five years
financial performance could include profitability, productivity or efficiency ratios (as appropriate for your firm)
identify trends and explain anomalies (can you link them to other sections of the report?)
contextualise firm financial performance (compare to industry average or key competitors)
marketing performance could include an evaluation of the brand(s) and other marketing metrics available, such as customer loyalty/customer churn rate, return on advertising spend, customer acquisition costs, average lifetime value of customer, amongst others
base…
arrow_forward
Q) Identify how changes in the external environment affect the OM strategy for a company. For instance, discuss what impact the following external factors might have on OM strategy:
a. Major increases in oil prices.
b. Water- and air-quality legislation.
c. Fewer young prospective employees entering the labor market.
d. Inflation versus stable prices.
e. Legislation moving health insurance from a pretax benefit to taxable income
arrow_forward
2b. 2.3: Competitive Advantage
a. what is the growth business strategy?
b. State 3 reasons why the growth business strategy aids with competitive advantage.
arrow_forward
Q2(b). Based on the existing environment and the situation at John Francois Stores, and as the Consultant hired by the Company:
Suggest three (3) strategies by name that the Company could undertake to maintain a competitive advantage, and provide a brief explanation of what each strategy means.
Also, provide three (3) reasons/justifications for each of the strategies that you selected.
arrow_forward
SWOT Analysis Uber Ridesharing
Threats
What are the tactics that competitors use to pursue customers?
What are the strengths of the company's biggest and or emerging competitors?
In what ways are the competitors' products or services superior to the company's offerings?
How are competitors likely to respond to any changes in the way the company markets?
Is the company behind in adopting new technologies for marketing?
Describe any ways in which international competitors are taking away market share?
What do customers dislike about the company?
Describe and analyze if market demand is decreasing?
arrow_forward
Subject: Strategic management:
Answer the following questions in a Word file. Use appropriate examples to explain your arguments. Do not simply copy and paste texts from your textbook. The answer should be concise and to the point supported by industry examples of your choice.
Q.3) A blue-ocean strategy offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand. Explain this idea by using an example from an organization in the post-pandemic era.
arrow_forward
After seeing this image what can do for PIA make some strong strategies against Airblue ?
arrow_forward
Alligator, Inc.
Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.
The…
arrow_forward
Alligator, Inc.
Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world’s largest apparel retailer. The best-selling brand of Alligator, Inc. is its Gators™ model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators™ success is related also to the fact that each pair includes “one-size fits all” orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.
The…
arrow_forward
Alligator, Inc.
Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.
The…
arrow_forward
Alligator, Inc.
Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.
The…
arrow_forward
Write the swot analysis of Pakistan Unilever company. Explain with reason.
Its not a assignnment question.
arrow_forward
2.2)
Recommend an alternative corporate level strategy Drip Footwear may consider. Discuss how they may implement the strategy as well as the advantages and disadvantages associated with the strategy.
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Question 1 Which strategy has been used successfully by Yum! Brands to establish KFC and Pizza Hut restaurants across the globe?AnswerJoint ventureLicensing arrangementStrategic allianceMarketing strategy4 points Question 2 What is the technique that illustrates how management can match the external opportunities and threats with its strengths and weaknesses to yield four sets of strategic alternatives?AnswerIFAS TableEFAS TableSFAS TableTOWS Matrix4 points Question 3 The key to outsourcing is to purchase from the outside only those activities that:Answerare not key to the company’s distinctive competence.are very expensive.provide the company competitive advantage.are provided by an important supplier.4 points Question 4 Wal-Mart, McDonald’s, and Alamo are all examples of companies following which of Porter’s competitive strategies?AnswerDifferentiationCost leadershipDifferentiation focusCompetitive advantage4 points Question 5 What is a corporate strategy that cuts…arrow_forwardReviewed Interim Results for the 26 weeks ended 26 June 2022Massmart is an African retail group, with total Group sales of R41.3 billion for the 26 weeks ended 26 June 2022. Through our widely recognised and differentiated retail and wholesale formats, represented in 403 Retail and Wholesale stores in 13 sub-Saharan countries, we have leading market shares in the general merchandise, liquor, home improvement and wholesale food markets. The Group’s key foundations of high volume, low cost, responsible business and operational excellence enable our price leadership. Holders of Massmart Holdings Limited ordinary shares ("Massmart Shareholders") are hereby advised that the Board of Directors of Massmart Holdings Limited (“Massmart”) and the Board of Directors of Walmart Inc. (“Walmart”) have reached in principle agreement regarding the terms and conditions of a potential offer by Walmart to acquire all of the issued ordinary shares in Massmart Holdings Limited ("Ordinary Shares"), other…arrow_forward1. Critically analyse Danone Corporation’s entry mode of each of the 3 markets. a. Reason behind choosing this particular market and when did they enter the market and with what product?b. Entry mode and was it a good or regrettable choice - critically analyse; c. Was the business a success or failure in the new market? Why.arrow_forward
- Shortly describe competitive profile matrix of PIA and Airblue ?arrow_forwardQ.No.5: For a newly established innovative firm with limited resources. What kind of market scope strategy they should be adopting and why? Justify with your opinion.arrow_forwardthe growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores. BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years. The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing. QUESTIONS 1.1 What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?arrow_forward
- Help with question 1arrow_forwardWhat the main activities for Walmart ( SCOR model)arrow_forwardMarketing Strategy at Delta In the mid-1980s, Delta’s market researchers found that customers (particularly business customers) were strongly influenced to choose a particular airline by the airline’s frequent flyer program. Consequently, to motivate customers to choose Delta, they teamed up with American Express (an exclusive arrangement) to offer a special program: customers could receive triple miles if they would fly on Delta and purchase the tickets using the American Express card. How would you evaluate Delta’s strategy? (Good or bad?)arrow_forward
- Based on a scenario of lifting severe travel restrictions after three months, IATA reported thatpassenger demand in 2020 in the Asia Pacific region to be reduced by 35%–45%, with a combinedrevenue loss of $88 billion. Fighting for survival, airlines “would need financial relief urgently tosustain their businesses through this volatile situation,” said Conrad Clifford, IATA’s RegionalVice President, Asia-Pacific.Looking back in history, the airline industry has always bounced back from every crisis it hasexperienced. After the 2003 SARS outbreak, which caused Asia Pacific airlines to lose $6 billion,travel returned to normal within nine months. One glimmer of hope in the midst of the coronavirusdevastation was the oil price war between Saudi Arabia and Russia. In January 2020, crudehovered above $70 a barrel. By March, it fell to $30. This would be a tremendous lift for airlines,because fuel burn was one of their biggest expenses. While the weak players were washed out bythe virus,…arrow_forward1 Explain the strategic management process that Standard Bank needs to follow to remain competitive and to gain more market share.2 Discuss driving force that would give Standard Bank a competitive edge in the market.3 As a Business Management student, advise the Senior Management of Standard Bank on the future challenges for the bank.arrow_forwardFedEx built its business on quick, dependable delivery of itemsbeing shipped by air from one business to another. Its earlyadvantages included global tracking of shipments using Webtechnology. The advancement of Internet technology enabledcompetitors to become much more sophisticated in ordertracking. In addition, the advent of Web-based businesses putpressure on increased ground transportation deliveries. Explainhow this change in the environment has affected FedEx’s op-erations strategy, especially relative to UPS, which has a stronghold on the business-to-consumer ground delivery business.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning