Wk 1 Discussion - Ethical Behavior as a Marketing Strategy Response 5

Use details, specifics, examples to explain your answer. Write five sentences at a minimum.  Quesstion: Give a specific example of how marketers can mitigate one of the perceived risks to market effectively to consumers. Discuss the purchase situation and suggested marketing strategy.

TOPIC:The influence of social media on retail consumer behavior. Identify a suitable theory that is related to your research topic. Ensure that it is a significant andwell-established theory in the field. You can include more than one theory or model, but atundergraduate level this is not necessary. Fully describe the theory in your own words, based onmultiple, credible sources. Then provide a justification for the relevance of the theory to yourproposed study. The theory must be clearly and consistently related to the research problem in acoherent discussion. Both the explanation of theory and the justification and application of thetheory must be clear and well argued.

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

70 - 86. Read the case below and provide ONE (1) feasible recommendation on what kind of media and marketing message they should provide to avoid this scenario based on your evaluation/assessment. McDonald's has pulled out its ad dubbed by some as the "BF-GF commercial," after the Catholic Bishops' Conference of the Philippines (CBCP) called for them to stop airing the ad, reports Inquirer.net. The giant fast-food chain decided to pull out the 30-second ad from significant television networks yesterday after some Catholic Church officials said it could send the wrong message to children. In the commercial, a little girl asks a boy if she was already his girlfriend. The boy says no, claiming girlfriends are too demanding. However, he seemingly changes his mind when the girl says all she wants is the P25 French fries at McDonald's. McDonald's Philippines Vice President for Marketing Margot Torres told Radio Veritas that they have pulled out the ad because they respect the call of…

Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development   Product development   Business analysis   Idea screening   Test marketing   Product launch   Idea generation     Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers   Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better   Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app   Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app   Creating a prototype of the smartphone app   Using Twitter to ask followers what prices they are willing to pay for smartphone apps   Developing a social media site that allows college consumers to review and provide feedback on new product…

24.The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can: tailor its marketing mix to each individual segment make the sales job easier offer a standard product to every consumer offer a customized product to every consumer make more money

15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A) production concept B) marketing concept C) selling concept D) product concept E) societal marketing concept

Find an ad (placed in the media…not just an image from a website) for Sensodyne Tooth Paste Discuss the ad, including the target market, ad content and design, and message appeal.  Do you think the ad accomplishes its objectives (why or why not)?

Please do not give solution in image formate thanku.

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In detail, describe (minimum of 10) different Ad exposures someone could experience on a given day. (For example: North Face Jacket Facebook ads while using facebook, in the morning, and seeing lawyer billboards while driving in the evening)  Analyze it from a marketer's perspective, as to why they reached you the way they did, you being their target audience.

You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines O Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.

Answer the questions below thanks

Question 2 What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns against competitors Targeting people known to influence others who may be potential customers Key corporate officers infuencing the daily management of frontline employees Posting signs in a store to influence purchase decisions at the point of sale View Feedback Question 3 When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View Feedback Question 6 Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View Feedback Question 7 What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude…

3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).

Use details, specifics, examples to explain your answer. Write five sentences at a minimum.  Quesstion: Explain the psychology of scent marketing.

Long detailed answer with proper points

Marketing research task. Week 9. Evaluate and comment on the following questions, taken from several questionnaires. All of these questions have some problem and you need to choose 3 of the questions and find the issues for your chosen question and give some comments and suggestions. This is an UNIVERSITY survey on their MOODLE usage: How often do you use MOODLE? Please check one. A survey of advertising agencies: Do you understand and like the Australian Competition and Consumer Commission’s new corrective advertising policy? ___ Yes ___ No A survey on a new, small electric car: Assuming 90 per cent of your driving is in town, would you buy this type of car? ___ Yes ___ No If this type of electric car had the same initial cost as a current ‘Big 3’ full-sized, fully equipped car, but operated at one-half the cost over a five-year period, would you buy one? ___ Yes ___ No A student survey: Since the beginning of this semester, approximately what percentage of the time do you get to…

1. Does the information posted on the Internet have a sufficient level of credibility to influence consumer views? Justify! Please write on paper

Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.

Exploring Paid or Sponsored Placement Online Advertising   1. Use a search engine to find the online advertising webpages on the following websites:   Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need.   3. Use your research to make a recommendation based on price, services offered, and other significant program features.

9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.

Chapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part a

Directions: Group and classify each given words below that corresponds to each P's. Write your answers on the blank spaces inside the table provided below. MARKETING MIx People Service Provided Product Price Promotion Place Example: Functionality Selling Price Sponsorship Distribution Channels Activities Market Coverage Location Public Relations Quality Discounts Credit terms Service levels Services Appearance Employee Portrayal Customer service Message Logistics Warranty Price Matching Packaging Attitudes Payment Arrangements Media

Time left 1:1, What does the term 'buyer's black box' refer to in consumer buying behaviour? O a. The buying decision process that consumers go through in response to marketing efforts O b. Mystery prizes in gift stores O C. Gift wrapping services offered in stores with high levels of customer service O d. The dark feeling consumers get when they realise that a purchase does not meet their expectations Our lives in general are a mixture of many influences, most of which we cannot control. In making marketing decisions, we concentrate on the ones we can have some influence on. What are the four key characteristics that influence consumer buying behaviour? O a. Social, cultural, economic and technological O b. Cultural, social, personal, and psychological O c. Economic, technological, political and cultural O d. Psychological, demographic, cultural and social 13 Ai Ps étv * F2 吕0 F3 II F8 F4 F5 F6 F7 #3 & * 4 5 %24

Changing buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) Weaknesses

Q.  Create an e-magazine highlighting the social cause giving suggestions to address the challenge/issue.