Week 12 - Reflection & Discussion

1 What is Word of Mouth as component of Integrated Marketing Communication? 2. What is the value of Word of Mouth as a component of Integrated Marketing Communication? Please include resources.

ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara  business to improve their sales.

1 What is Influencer Marketing as component of Integrated Marketing Communication? 2. What is the value of Influencer Marketing as a component of Integrated Marketing Communication? Please include resources.

Utilizing social platforms in e-Marketing setting can be divided into three steps: Select one: a. Detailes, SWOT analysis, and innovative b. Budget, plan, and clear . Strategic planning, measure, and tactics . Strategy, implementation, and anaiytics

Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. Consult at least five academic resources (preferablypeer-reviewed academic journals) on your research topic. It is very important that the literature isfrom a reputable, academic source. Use Google Scholar to find journalarticles where other researchers report research they have conducted on your general topic.Thus, the sources must relate to, and be relevant to, your topic and research problem. Ensure thatyou structure your literature review in a logical manner and that you reference the relevantmaterial correctly. Also, make sure that you engage with the sources critically and only use what isrelevant to your own study. You will need to demonstrate your ability to synthesise complexinformation into a coherent whole. This synthesis will require critical thinking and academicwriting skills.  please include the sites so i may reference

f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?

What are the best practices for building a socially responsible Integrated Marketing Communication program?

Identify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans.  Give an example of each of the two business models selected.

Integrate the green house and marketing.Submit an essay with two paragraphs.In first paragraph describe the attributes/characteristics that you would want to communicate to potential customers.In the second paragraph considered what media you would use to communicate this. Make sure it is passive voice and clearly to understand

Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and case study, looking at social media.

The Relationship between E- Marketing Mix Strategy and Integrated Marketing Communication: A Conceptual Framework Over the last three decades, the global economy and the corporate world have seen tremendous changes in technology advancement, especially in information technology and business owner required to come out with creative idea. In this research, the researcher tries to offer valuable insight into the relationship between E-Marketing mix strategy and integrated marketing communication. This research done by exploring whether e-marketing has impact on integrated marketing communication. The researcher underlined and deliberated the imperative formula of E-marketing which represented by 2P+2C+3S (Personalization, Privacy, Customer Service, Community, Site, Security and Sales Promotion). These function from the framework of an e-marketing strategy concluded, information technology has revolutionized the mechanism by which the business communicates to both current and prospective…

Is this is an effective approach to designing a marketing communication?

1 - Considering the Converse All Star Sneaker, select three of the seven marketing communication tools you deem to be most appropriate. Justify your choices. 2 - Converse must be aware of trends that impact on the future of marketing communications. Discus four marketing communications trends, relevant to the Converse All Star sneaker.

Three current trends in the Hospitality Industry are:  1. Chatbot to assist you 24*7:  2. Mobile App:  3. Social Media for promotion: 1. Based on the three current trends in th Hospitality Industry. Give examples of activities that are appropriate for the following categories. Describe each activity and discuss why is it appropriate in Age (children, teenagers, adult, seniors),Culture, Gender

You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.

While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns

What are the reasons of growing popularity of Integrated Marketing Communication in today's business context ?

1 Outline and explain at least five methods of marketing communication techniques and provide a brief description of each, including a key point about effectiveness 2 Explain how the stage at which a product is (product life cycle) may impact on the choice of marketing communications? 3 Explain how marketing communications may differ for business to business and to consumers? 4 Explain convergence of mass media meaning and effectiveness in the marketing communication industry 5 Discuss how communication with consumers differs in digital marketing versus traditional marketing 6 Discuss the advantages of digital marketing versus traditional marketing 7 Explain why direct selling is most effectively used in conjunction with a range of marketing communications 8 Describe public relations and advertising and discuss differences between the two 9 Explain the concept of customer-centric marketing communication 10 Explain how the Internet has empowered consumers 11 Explain one…

CPPREP4004 Establish marketing and communication profiles in real estate - ACT Item 5 of 14 Identify and explain two (2) ethical practice considerations that need to be taken into account in marketing and communication. Ethical practice one: Enter a response here (No limits) Ethical practice two: Enter a response here (No limits) le Exit [→

There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..

Part two: Multiple choice Circle the correct answer for each of the following 1. In what stage of marketing is the customer free to communicate around all time? a) Department of Marketing. b) Marketing company. c) Social network marketing. d) Marketing relationships. 2. At what stage of marketing development has the slogan 'lifetime customers' been adopted? a) Sales. b) Department of Marketing. c)Marketing company. D)Marketing relationships. 3. What does a holistic concept of marketing involve? a) Focusing on marketing all kinds of goods and services. b) Interest in everything from products, ideas, issues, etc. c) Focusing on marketing 'people and places'. d) Focusing attention in the first place on issues and ideas. 4. What stage of marketing raised the slogan 'Selling everything that is produced? a) Sales. b ) Department of Marketing. c)Marketing company. d)Production. 6. Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the…

Discuss the below marketing communication planning framework. 1. Conducting a situational analysis 2. Define the target audience 3. Setting the communication objectives  4. Determining the marketing communications strategy 5. Determining the marketing communications mix 6. Implementing evaluating and controlling