EXAM # 2_version1

Multiple choice 1. Consumers are empowered by?  A) Integrated SC, B) Planning Collaboration, c) Access to supply source, d) All of the above 2. Which of the following defines information power? a) power holder has the legitimate right, b) power holder is well informed, c) power holder is in possession of new and/ or updated information, d)None of the above 3. Procurement's historical focus in many organizations was to? a) incure minimal supply disruptions, b) achieve the lowest possible cost, c) use limited number of suppliers, d) minimize loss and damage 4. Is the measure of how successful the supply of a product is experienced by users. a)demand identification, b) effectiveness, c) efficiency, d)value of money 5) what materials refer to stock that exceeds the reasonable requirements of an organization. a) waste, b) scrap, c) excess, d) obsolete

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Agree or

6. Stage of marketing that establishes lasting relationships through multidirectional channels so that information flows and facilitates access to products. Select one: a.Marketing 1.0 b.Marketing 2.0 c.Marketing 3.0 d.Marketing 4.0

Explain in broad terms the main steps of the segmentation procedure. The method by which it operates sets it apart from paging. When someone or something is said to be "compacted," what precisely does it mean?

٢٧(( Companies having analyzer strategic type __________. Select one: a. Focus on introducing creative products in stable markets b. Focus on introducing innovative products in the market c. Focus on improving operational efficiency in stable markets and focus on innovative products in variable markets d. Focus on improving the operational efficiency

Please create the following: Marketing Aspect: • SWOT Analysis • Distribution Channels • Industry Analysis

Professional Dental Supply has been successfully selling dental instruments to dentists for the past twenty years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first atA. market penetration.B. diversification.C. market development.D. product development.E. Professional DentalSupply will look at all opportunities equally.

The European Union (EU) is home to more than 500 million (mostly rich) consumers, making it one of the largest and most attractive markets worldwide. As firms contemplate selling goods in the EU, they conduct market research using secondary data. An excellence source of secondary data and site for learning about the EU is europa.euLinks to an external site., the official website for the EU.  Visit the various links at this site and develop a one-page profile of consumers in the EU.  (8pts)  What are the differences and how could they be improved?

Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer!   Can you still think of well-known and successful companies/businesses, either in the Philippines, that haven’t explored yet the route of direct and digital marketing?   Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present.   ANSWER LONG AND SATISFYING!

Point of sale(POS) and restaurant management system, restaurants, restaurants, restaurants, work, restaurants, coordination, arrangement, easily, and accurately     please tutor you must discuss this topic ALERT: the graphs and statistics so important

Ethics Some marketets attempt to disguise themselvesas market researchets who want lo ask you questionswhen their real intent is 10 sell something to the con- sumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?

________ is the number of distributors or other intermediaries that it takes to get the product from the manufacturer to the market. Group of answer choices Parallel imports Marketing mix Marketing communication Channel length Global brand.

ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET DEVELOPMENT involves new competitors and distribution channels b. ANSOFF MATRIX is a strategic tool that helps determine how to increase sales c. MARKET DEVELOPMENT includes selling a product in new geographic markets d. ANSOFF MATRIX gives a more precise index measure of industry attractiveness than PEST analysis e. MARKET DEVELOPMENT includes selling a product in new demographic markets

• Assume that you need to do a market research before launching a “car service at doorstep” business . You want to understand consumers’ needs, wants, and the expectations from this type of product as well as their intentions to purchase it. How would you collect data (qualitative research, experiment, etc.)? Why would you prefer this method?

18. True (A) or False (B). Because some individuals have better market information than others, markets will never be truly efficient.

Marketing Management assignment 2 - Microsoft Word 开始 插入 页面布局 引用 邮件 审阅 视图 PDF工具集 Acrobat 福听PDF 品剪切 お查找, 等线(中文正文) | 小四 A AaBbCcDd AaBbCcDd AABE AaBbC AaBbC AaBbC AaBbCcDd AaBbCcDd AaBbCcDa 自复制 替换 粘贴 了格式刷 更改样式 全文 翻译 正文 无间隔 标题1 标题2 标题 副标题 不明显强调 强调 明显强调 选择 论文 B U - abe X, x Aa ab. 查重 剪贴板 字体 段落 样式 编辑 翻译 论文 1.1 Introduction This document is prepared as a guideline for the writing of Assignment 2. Students mustdevelop a marketing plan for the innovative product they aspire to produce. - 1.2 The main content of the assignment should include the following: Imagine that you have created a new innovative product. As the brand owner, you will develop a Marketing Plan for this product. These are the guidelines used to develop the Marketing Plan.. 1.2.1 Describe your product's value proposition (10 marks). 1.2.2 Illustrate your product in detail (drawing/picture/video) (10 marks). 1.2.3 Who is the target market? Describe in detail of the potential customer profile (10 marks). 1.2.4 Briefly, explain…

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mcqs 19.The group of founders, key employees, and advisers that either manage or help manage a new business in its start-up years."a)New venture teamb)Concept testc)Characteristics of attractive industriesd)Industry 20.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis 22.A(n) ___ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ___ is a thought, an impression or a notion."a)"scheme, notion"b)"opportunity, idea"c)"idea, design"d)"idea, opportunity 23.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis

Explain the benefits the company is getting or beneficiaries are receiving by implementing Islamic principles and approaches in the company- (100-250 words maximnm)

Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities.   2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______.   3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments.   4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets.   5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______.   6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________.   7. The rate at which an innovative new product category passes through the _________________________ is…

Review the various types of data, metrics, and date definitions related to the STAR reports Define the different breakdowns for segmentation data. What type of data is not displayed on a STAR report? Identify difference between North America and Non-North America STAR reports. What do you think are the most important pages in a monthly STAR report. Create a possible procedure and order of steps to review a monthly STAR report. Describe the pages that compare the subject hotel to industry data and explain the value of this comparison. Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed? Describe the response pages and the values of this information. Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement. Describe how a hotel that is significantly underperforming its comp set (being beaten) can use the STAR report to improve their performance.…

What is considered the minimum benchmark for a good market share when you are considering two target markets? O 50 O 70 O 75 O 80 O 90 O 150 SH O BrandJudgment-Q5.xlsx O community_info_cf.csv Ims_course_info_cf.csv AdReview-Q5.xlsx CostOfProduction..xlsx 4/2 lyp 0 ER B o o o O

P3

Please explain the different marketing management orientations in one paragraph.

Please create marketing strategies for Snap and Sketch

Can you explain in details about this exhibit