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BAs use a outputs. to communicate how the benefits will be achieved through a set of O business benefits roadmap business benefits traceability matrix O business benefits register business case

In order for a market to exist, the following five criteria must be met; and if these criteria aren't met, what are some things that a person/organization can do to prevent this from happening?

For Further Research (Groups) Identify a large compa- ny, like Disney, that has several SBUS. Using the BCG model, assign at least one SBU to each category in the model: star, cash cow, question mark, and dog. Include at least two pieces of data for each to justify your cat- egorization. Prepare a short presentation to share with your class.

One of the benefits of value driven marketing is attention to customer needs and wants will likely result in: recessions O increased competition O long-term loyalties. O stronger relational dialogues among competing firms in the marketplace. O all of the above

Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…

Kindly help  kindly help  the influence of technology and the internet on consumer behavior and analysis for today's marketers.    How has technology changed you, as a consumer, in recent years? What are the benefits and risks of online reviews, both to consumers and to marketers? What are the elements of customer value that are culturally malleable, and seem to change over time? What are the elements of strategy that don't seem to change over time?

In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?

In Celia's company, employees enroll each year for the set of benefits that makes the most sense for their individual needs. This is referred to as a(n) _______ plan. Multiple Choice   government-mandated   affordable benefit   collective bargaining   customized benefit   cafeteria-style

To make headway toward better relationships with customers, managers need to have a strong grip on the ultimate objectives they've set for themselves.The objectives for CRM that you decide to define should have at least four similarities.

Please answer all the below and explain in detail. 1. identify the problem with the survey question? Don't answer the question Which of the following reasons is most important to you when ordering pizza? (Choose one) ❏ Fast delivery ❏ Healthy options ❏ Price ❏ Seating area ❏ Incentives (reward systems, free delivery, etc.) ❏ Being able to customize your individual pizza ❏ Other (please specify)____________________   2. identify the problem with the survey question? Don't answer the question Which way do you prefer to have your Pizza? Delivery Take out Dine-in Homemade   3. identify the problem with the survey question? Don't answer the question When ordering pizza in the campus area, where do you typically order from? (Open-ended)

(1) Should every company see long-term relationshipswith customers as vitally important? Why or why not?(2) Would a company that already dominates itsmarkets ever care about the marketing concept? Whyor why not?

(1) Would two companies interested in the samegroup of customers automatically use the same targetmarket approach (such as differentiated orconcentrated)? Why or why not? (2) Why aren’tmarketers ultimately in control of the positions theirproducts achieve in the marketplace?

A common saying among managers is "if we can't measure it, we can't manage it." Is there such a thing as an overreliance on marketing metrics? Are there cases or specific aspects of marketing where a single- minded focus on metrics is inappropriate or detrimental to the firm?

Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. What is a recent customer service experience that highlights excellent customer service and one that highlights poor customer service? In your opinion, were these two companies using the marketing concept?  How do you think companies create relationships with their customers?

Find words which mean the following. 1   a company's sales expressed as a percentage of the total market 2   short-term tactics designed to stimulate stronger sales of a product 3   the situation in which there is only one seller of a product 4   companies offering similar goods or services to the same set of customers 5   a short and easily memorized phrase used in advertising 6   the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7   a small and specific market segment 8   a factor which makes you superior to competitors in a certain respect 9   a business's total sales revenue 10 a period during which an economy is working below its potential

Take into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?

Improvement in information technologies has significantly decreased the ethical problems. Select one: O True O False AGE

What is the most important part of the marketing plan? Executive Summary Company Profile Budget O Market Segmentation and Targeting A company that wants to implement a market orientation would need to do what? Do research on its customers, competitors, and markets. Do research on its location Do research on its consumers, customers and new trends Do research on different marketing strategies

Using any organization for which you could work for, and examine how the organization approaches the acquisition of customers and the maintenance of customers differently. Given the importance of customer lifetime value on long-term profitability, is your organization investing sufficiently in customer relationship management? Explain.

There are literally  100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals.  The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…

Please provide another NEW product from a different Fortune 1000 company. Then decide on a new consumer product you will introduce for that company. a. A basic description of the NEW product that your team will be creating a marketing plan for.

Make a Business Model Canvas out of your mind about ( Therapy online ).