PHE 425 JOURNAL SOCIAL MARKETING

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Southern New Hampshire University *

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425

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Marketing

Date

Apr 3, 2024

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docx

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5

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Running head: [SHORTENED TITLE UP TO 50 CHARACTERS] 1 Journal: Social Marketing Bolaji B Sobowale PHE 425 Dr. Everline Southern New Hampshire University March 23, 2024
[SHORTENED TITLE UP TO 50 CHARACTERS] 2 Table of Contents Journal: Social Marketing .................................................................................................... 3 References ............................................................................................................................ 5
[SHORTENED TITLE UP TO 50 CHARACTERS] 3 Journal: Social Marketing Social marketing is a powerful tool and programs that are utilized as an approach in developing and promoting designs to modify or encourage good behaviors in the populations, and in society generally. (CDC, 2022) Social marketing is a combination of social sciences and commercial marketing to encourage positive behaviors in a cost-effective and successful way which helps decision making regarding which people to work with, it also involves the developments of marketing methods that’ll impact the targeted audience. What behavior to influence, how to go about it, and how to measure it. (NSMC, 2024) The marketing mix also known as the four key elements of Ps (product, price, place, and promotion). Products within social marketing refers to actions or behaviors that participating programs are willing to promote. It’s crucial to identify the preferred behavior within the targeted population. The component of price considers the costs, both tangible and intangible associated with adopting the desired behaviors. Having a clear understanding the costs allows for the development of strategies to reduce barriers to behavior change. Social marketing is crucial in influencing behavior change and promoting social good today. However, various organizational barriers, such as limited budgets, conflicting beliefs, and cultural differences, may impede the adoption of social marketing principles. To overcome these barriers, organizations can begin by allocating resources toward social marketing efforts and educating key decision-makers on the benefits of implementing such strategies. (Johnston, 2022) Additionally, it is essential to foster a culture of collaboration and open communication within the organization to address any conflicting beliefs and promote a shared vision for social marketing initiatives. Embracing diversity and cultural sensitivity can help bridge the gap created
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