Chapter 8

“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail

From a marketing perspective, make a decision about whether participating in Black Friday madness makes sense, given your target market and customers. 1 Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not? 2 What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses. 3 Finally, are you a Black Friday shopper? Why or why not?

Consumers can be vulnerable. They may easily believe and be manupilated when marketers have their important and personal information. Marketers may choose groups of consumers who are easier to target and "get" them to spend on unnecessary items. What do you think about this issue? What can marketers do to overcome this dilemma? to generate profits for the company, and at the same time, bring real values and protect the consumers?

Consumer behavior principles are easily applied to understanding consumer buying decisions, such as how a consumer chooses a brand of clothing or a food item.  Can the same principles be applied to how consumers choose to have their higher needs met? (See Maslow’s Hierarchy of Needs Links to an external site.) Why or why not? How could the Church utilize consumer behavior principles to market a product or service such as FamilySearch or the BYU Pathway program? Which consumer behavior principles would apply in these situations?

Hello Can you help me with my business plan?Our product is Clothes and the clothes is made out of raw materials and the majority of our product are for male but we have a product for female also. Can you Create me A Primary Market that Describes the objectives of the product?same as the Secondary market  This is the example of our business concept.  "To begin with, our products include recycling and refurbishing used items. We want to establish a company that will not frighten customers and competitors. We want to use recycled materials that are no longer useful to people and turn them into trendy outfits. This is a great budget-friendly idea for us because it will reduce the amount of money needed to start this company.     This is our first time starting a company, and it's a good place to start to gain experience for something we'd like to try. We have a special way of marketing this that will catch the attention of the people on the streets. We want to promote how we made the…

1-Idea generation is meaning the systematic search for new product ideas. Agree Disagree     2-Product mix consistency indicates the various product lines are in end use.   Agree Disagree     3-The production concept meaning consumers will favor products that offer the most in quality, performance and innovative features.   Agree Disagree

Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper:  Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…

Refined grains can be “enriched.” What does that mean? Why are enriched grains less nutritious than whole grains? Do you think most consumers are aware of the implications of buying “enriched” grain products? How are these items advertised?

3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved.       Only typing answer Please explain step by step

Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.

E3 1. Think of a product that you ought to sell as an entrepreneur/ businessman in the future. Describe the product.2. How much price do you ought to charge on your product?3. What are your reasons for your price? Justify the price of your product based on the input cost, value of the product and customer perception.

Prepare an essay comparing and contrasting a 4-P (price, product, place, and promotion) approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies who apply one or the other approach?

Women of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following: a. How do you promote a product which may be high involvement to one segment but low for another? b. Can a low involvement product be converted into a high involvement one?

Answer questions 3-6 in relation to that product: Questions Please note the product chosen is mineral water. explain each question in details (1) Describe the product that you have Chosen . (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?

Ethics Marketers have been shelling out the bucks on sensory marketing techniques for years to appeal to your subconscious mind. And studies show that it works. But is sensory marketing fair? Some say it's a way to enhance the purchasing process, while others say marketers are unethically manipulating consumers. What are some of the pros and cons associated with sensory marketing? What is your position?

What is something agreeable and disagreeable out this summary ? This article, “Identifying Fair Trade in Consumption Choice,” published in the Journal of Strategic Marketing in December of 2006, provides a detailed look at research regarding fair trade, ethical consumption, and other ethical consumer concerns.  It offers a unique perspective in that it attempts to cover research concerning fair trade alongside that of other issues such as the aforementioned, as well as green consumption and voluntary simplicity, in an attempt to show how these issues connect with each other and contribute to the consumer decision-making process.             One of the first points the article mentions is the significant market growth for fair trade products in recent years and the rise in consumer concerns about the ethics behind products and companies they buy from, including the boycott of certain companies due to ethical concerns becoming more common.  I think this point has aged significantly well…

13) Compare the two common  principles that can be used in guide companies and marketing on issues of ethics and ethics responsibility

Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.

Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…

Lego products are designed to last for generations.How might this level of quality affect Lego’s ongoing sales,both positively and negatively?

Please answer in detail   Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.   Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.  In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…

For this conversation, you are being asked to share your opinions as a consumer. Share your personal experiences on a recent purchase with an online seller or retail store. What factors did you consider when deciding on your purchase? Was the price the most important factor? The quality? How did the promotion influence your decision? Simulated Business Scenario: The marketing process is intended to create value for the consumer. For example, customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product.  Questions: For this discussion, think of an example of a product or service offering that has either met or exceeded your expectations by…

Critical Thinking Companies sometimes teach consumers a “bad lesson” with the overuse of sales promotions.as a result, consumers expect the product always to be“on deal” or have a rebate available. What are someexamples of products for which this has occurred? howdo you think companies can prevent this?

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

Reflect on how the concepts in advanced marketing can be applied to real-world situations and can increase your chances to career or life success?

Kmart offers a lease-to-own program targeted to low-income consumers and is taking some heat over it. Rent-to-own is not new— chains such as Aaron’s and Rent-A-Center have been around for years—but it is new that a mainstream retailer has moved into this market. Kmart’s parent corporation, Sears Holdings, launched a similar program, and according to a company executive, it is satisfying the unmet needs of new customers. Some critics say that it is just encouraging instant gratification and exploiting disadvantaged consumers. These types of customers don’t qualify for credit and don’t have enough cash to purchase desired products outright, such as televisions and other big-ticket items. However, a $300 TV purchased through Kmart’s program ends up costing consumers $415 if purchased at the end of the lease. If customers make just minimum payments over the course of the lease, one expert calculated, that it is equivalent to charging a 117 percent annual interest rate. Sears spokespeople…