Grab A Coffee, Let's Talk

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Columbia Southern University *

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Course

5301

Subject

Marketing

Date

Apr 3, 2024

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pptx

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14

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Grab A Coffee, Let's Talk Becky Miller Columbia Southern University MKT- 5301 Dr. David Castle November 1, 2022
Starbucks Mission Statement: “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”( Starbucks , n.d.) Opened in 1971 in Seattle Washington’s historic Pike Place Market Howard Schultz
Trip Around the World Milan Learning of coffee artistry Cappuccinos Espresso “Coffeehouse feel” Expansion nationally Canada Japan Europe China
Competitive Analysis Advantages Starbucks Competitor’s: Folgers, Dunkin’ Donuts, McCafé Many locations 19,767 (Haskova, 2015, p. 11) Folgers home brew coffee and instant coffee Employee Success with tuition: offering 100% tuition covered through Arizona State University’s online program ( Starbucks Career , n.d.). Dunkin’ who will only offer assistance with tuition, depending on the franchisee and the independent owner of that location ( Dunkin' , n.d.). Barnes and Noble business venture (Lemus et al., 2015, p. 24), the ability to sell coffee within the book store. McCafé coffee, only found inside of McDonalds. Folgers is a store staple
Competitive Analysis Disadvantages Starbucks Competitor’s: Folgers, Dunkin’ Donuts, McCafé Established 1971 Folgers was first established in 1850 ( Folgers , n.d.) Hefty Price: medium black coffee $3.25 before taxes McCafé medium coffee $1.49 before taxes
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