mkt 265 milestone 1

Glam Beauty, a large cosmetic company, runs several affiliate programs with theChase team: Makeup Madness US, Makeup Madness CA, Makeup Madness UK. You aretasked with keeping track of all the publisher recruitment, increased commissionopportunities, and paid placement opportunities for each of the programs. Walk usthrough your organization strategy and tool(s) for this brand.  Chase is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media.  These companies aren't real. It is just for the purpose of the question. I have to provide a structured outline for a 15-minute presentation on tracking publisher recruitment, increased commission opportunities, and paid placement opportunities for Makeup Madness in collaboration…

Bottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end of the decade, surpassing traditional carbonated soft drinks. Kraft’s MiO, a liquid water enhancer, comes in a variety of flavors, and a few drops added to water gives a zero-calorie flavored water drink. You wonder if those who drink flavored water like the taste of MiO as well as they like the taste of a competing flavored water product that comes ready to drink. Describe a matched pairs design to answer this question. Be sure to include any blinding of individuals involves in the study and the response variable.

I thought the biggest challenge that Chase Sapphire faced was their initial audience targeting. Social media is one of many tools that could have been utilized. They marketed their Reserve Card to a wide range of consumers that were not all well suited for the product, or just wanted it for the incentives. Those customers will need to be converted to one of Chase Sapphire’s other cards that better match their needs. Chase Sapphire needed to build brand loyalty to convert those consumers, so they do not close their accounts or go dormant. My recommendation had two parts. The first part was to create a customer profile for each card and evaluate the first 3-6 months of new Reserve card holder’s spending. Through this they would be able to categorize the consumer and see which card is right for them based on their spending habits, payments, and industry categories of spending. This leads into the second part of my recommendation. This was to invest in their customer service call center…

help me answer all questions and get some understanding.  Vodafone has one of the world’s largest mobile communications networks, with 83,900 employees serving over 370 million customers across more than 30 countries. With 2,200 retail stores and a further 10,300 branded franchises throughout the world. Vodafone products include messaging services for businesses and consumers, smartphones, mobile handsets and tablets. .  Its current strategy is aimed at increasing the ‘average revenue per user’ through offering more and more added value mobile services. Detlef Schultz, winner of the 2011 Procurement Leader Award, was brought in to be the Global Supply Chain Management Director and chief executive officer of the Vodafone Procurement Company. His role was to not only manage the complexity of the procurement and supply chains for both goods and services but also fundamentally transform several fragmented supply chains into a single global function. The Vodafone Procurement Company was set…

How To Build A Menswear Brand – An Interview With Owen & Fred Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market. So, what? Make your own. Mike then went on to create an e-commerce business that curates great products and help others like him do the same. What They Did To SucceedRepeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable. That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing. They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.” Key TakeawayEven if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing. An amazing product makes…

What is the mission/vission of facebook company and microsoft company?which company's statement you liked the most?explain your answer with justification.

Answer all, be very detailed please Netflix 4P’s (product, place, pricing, promotion) of marketing mix strengths and weaknesses (not the company but their 4PS!!) Amazon Prime Videos 4P’s (product, place, pricing, promotion) of marketing mix strengths and weaknesses (not the company but their 4PS!!)

Breifly discuss the following- In what ways has the lodging consumer changed, and how does Airbnb’s customer value-proposition meet this change?

E-commerce Marketing Manager: What would be a strategy for orienting, training and developing (i.e. continuing education/training) new employees in this job. This should include a new hire orientation as well as job/department specific training and development considerations. How will you evaluate the success of your training and developmentplans, including both quantitative and qualitative measures.

BBC Inc. is one of the largest media networks in the world. Its Mission Statement is “To enrich people's lives with programs and services that inform, educate and entertain.” How BBC’s mission statement does affect its strategy.

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3..Problem in the Image Please solve with the long anlysis explain and clearly  Please solve and no reject, this no essay. Thank u and complete For the more information, u can search in journal,Paper,or website. Thank u

In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multiplatform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. After viewing the video featuring Sprout, answer the following questions:  Why does Sprout target preschool families rather than focusing solely on children? Give examples. Which target marketing strategy best describes Sprout’s efforts? Support your choice.  How does Sprout use differentiation and…

500 words please

A company's strategic goals specify a direction for accomplishing the company's mission. Which one of Twitter's goals listed is a strategic goal? O Write copy for Cheat Sheet: How To Target Tailor Audiences in Twitter Ads by November 1 Increase the cost per 1,000 timeline views by 10% Grow annual revenues by 18% or more to a range of $1,365-1,375 million Increase number of user timeline views 15% year-over-year

Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?

In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. How does Sprout use differentiation and positioning to build relationships with target customers?

In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Why does Sprout target preschool families rather than focusing solely on children? Give examples.

What are the KBF and the digital value proposition offered by ASOS to target market(s)?   Only typing answer Please explain step by step

Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers; B) outline and justify the objectives you would set for a digital strategy designed to combat these threats.ZARA, is a Spanish apparel retailer based in Spain.

Twitter is popular for personal and business use. Twitter can boost a company's revenue five ways. Twitter's "trending" definition?

Nike has perfected the art of delivering optimal customer experience beyond its assorted product offerings. Through the Nike+ Run Club app, customers have access to tools that help them run and train better. Users can set custom weekly or monthly challenges and engage other community members to attain their goals. Such an experience allows them to interact with Nike's products and discounts continually. Nike promotion is considered a marketing variable. * Controllable Uncontrollable Part of customer groups O Environmental factor

Identify three market segments of Facebook that it is probably most interested in and three market segments that Facebook probably avoids. Justify your selections.

Using the Four Faces of Digital Theory, discuss which aspect of the four faces is being used by yourActivision Blizzard in their digital marketing strategy. Justify your discussion with cited examples.

You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business :  Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer . Online Marketing application  Which Social media should be used by Zara  business to improve their reach and influence over consumers . write a creative advice for Zara  business to improve their sales.

Marketing plan Product: Apple HomeLife o Use critical thinking and include the “why”. Explain why? For example, explain why the strength topic you are discussing is a strength or why the product benefit is beneficial. Do this throughout the plan. o Include marketing terms, tactics, tools, processes, etc; in summary use course content to explain and support your points. o Write in complete sentences; avoid lists (bulleted, number, etc)  o Use headings and subheadings for all sections and subsections.  o Do not include an introduction or conclusion. It is not needed. Follow this Outline: New product overview (brief/paragraph) Situation Analysis: Company SWOT analysis (not product) Segmentation, Target Market Segmentation Analysis Primary Target Market Description   Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective Positioning. Notes: Highlight a specific position to focus against your…

In your response post, select one of your classmates' posts and answer the following questions: Do you agree that the site reaches its intended audience? Why or why not? Are there additional features or improvements you feel are missing that could help reach this goal? Here is the classmate i chose and their post:  Netflix was my previous website in the discussion post. The site reaches its target audience very well and effectively. The way it dose so is very good, and shows they have a strong marketing team. But with good pricing and the ability to entertain millions. Its hard not to be successful.    The 3 main thing i think that makes this website reach its target audience is, The volume of content they have, and allow the user to view. Number 2 would be the pricing. For the amount of time you can spend watching movies, Tv shows is beyond imaginable to me. Number would have to be the kids side of the website. They have a whole different user interface for kids. You can set up a…