Project Overview
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Southern New Hampshire University *
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SNHU
Subject
Marketing
Date
Apr 3, 2024
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docx
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6
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Project Overview
For this project, you will complete a legal and ethics training
. You will gather information about your audience, decide how to manage that information, and use the information to develop communications. You will also examine the legal and ethical factors that you should take into account when using audience information.
Additionally, you will explore some real-world examples of how other companies have dealt with legal and ethical violations. This will help you build an understanding of the importance of taking these issues seriously.
Competency
In this project, you will you will master the following competency:
●
Apply legal and ethical considerations in relation to the use of target audience
information
Scenario
You are employed by a large, high-profile company. When you come into the office on Monday morning, you see an email from your supervisor in your inbox:
From: Roberta Fleishman
To: marketing@lbc.com
Date: xx/xx/xxxx 08:15 a.m.
Subject: Ethical and Legal Training
Hello,
As you know, we had a board meeting last Friday. The board has been keeping a close eye on media coverage of other companies’ recent ethical and legal violations related to the misuse of audience information. The board wants to make sure that we
are managing sensitive information in an ethical and legal manner. To respond to these efforts, I want to ensure all of our team members are fully aware of the legal and ethical guidelines surrounding this topic. Everyone at our company should understand what it means to adhere to these guidelines.
We have a team meeting next Wednesday, and I need you to develop an ethical and legal training for the team. I trust your expertise, so please present the information in whatever format you think is best. You can make a visual presentation, write up a training manual, or give a briefing to the team.
I want to be sure that the content of this training is relevant to the team. The training
needs to outline the legal and ethical factors that employees must consider when they use audience information. Please focus on the following areas: gathering audience information, managing this information, and using the information to plan communications.
In the training, give real-world examples of other companies that have incurred legal and ethical violations related to the misuse of audience information. Describe the repercussions of these actions. I want to ensure that the team understands how these
violations can occur and how they can negatively affect us.
Let me know if you have any questions.
In the meantime, happy Monday!
-Roberta F.
Directions
Your supervisor has asked you to develop a training for your team that focuses on the legal and ethical factors surrounding the use of audience information. She said you can present the information however you like. For example, you could use a visual presentation, a manual, or a brief. On the other hand, she gave you very specific instructions about the content of the training.
For this training, your supervisor asked you to outline the legal and ethical factors that employees should take into account when using audience information. She wants you to focus on (1) gathering audience information; (2) managing audience information; and (3) using this information to develop communications.
She also asked you to give the team real-world examples of other companies that have dealt with legal and ethical violations and the consequences they faced as a result. This will help your team understand the importance of taking these issues seriously. Specifically, your training must address the following:
1.
Gathering Information
For the first section of your training, your supervisor has asked you to explain to the team how to legally and ethically gather data about an audience. She wants to ensure that the team knows the research techniques they should use. They should also be aware of the legal and ethical factors to consider in their research process. As you explain the best ways to gather information, be
sure to:
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