Soren chemical case study

Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers. Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning. Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way. Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made.  Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!

QUESTION 3 Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.

Question 1 Once positioning has been decided, marketers could prepare the marketing mix strategies. List the FOUR (4) marketing mix strategies. Question 2 Identify the FIVE (5) stages of the marketing process. Question 3 List FIVE (5) uncontrollable environment forces that affect an organization’s marketing decision. Question 4 Briefly describe THREE (3) factors why organizational buyers are different compare to end-users.

To effectively compete in the coffee market with giants like Dunkin Donuts and Tim Hortons, McDonald’s introduced their McCafé to help consumers see them as a viable source for their caffeinated beverages. McDonald’s did this to achieve which goal?    Question 1 options:   Add new beliefs to the McDonald's brand   Add new attitudes to the importance of the McDonald's brand   Add new characteristics of self-esteem to the McDonald's brand   Add new perspective to the McDonald's brand     Next Page

QUESTION 1 (a) With example, explain the difference between personal consumer and industrial consumer. (b) Explain the relation between needs and goals.

QUESTION 2 In the consumer buying decision process, complex interaction of internal marketing activities and external environmental forces play a very important role in influencing consumer choices. Marketers acknowledge that among these forces, internal forces are among the most difficult to understand, as the important traits of consumers vary by individuals and also change over time. Discuss how these internal factors can be an important force in delivering value to the customers.

Question 6 -  The first step in the consumer decision making process is to:   Recognize a need or desire to be met.   Seek out information about a product.   Look at all the brands that are available.   Talk to others about product features.

Question 1a)Compare and contrast supermarkets and convenience shops by naming several characteristics of each store in your answer.b)When a firm markets several different products under the same brand name, it is using a family brand.i. Give two specific South African examples of firms using a family branding strategy.ii. What is an advantage of using this strategy?iii. Under what conditions would this strategy fail?     c)The product life cycle concept provides a means for marketing managers to trace the stages of a product’s market acceptance and growth from its introduction right through to its decline.i. Discuss two typical characteristics of each stage of the product life cycleii. In which stage of the product life cycle would you place the product category personal computers? Motivate your answerd)

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Q1). Explain the role of marketing function in the context of contemporary business practice. Your answer should be backed up by relevant examples relating to the pharmacy sector Q4). Discuss the field of Risk Management and root cause analysis and their importance in a business setting. Included in your answer specific examples relating to the pharmacy sector. Focus

What part of a business model includes using a company's profits to sponsor initiatives where the company and employees work to benefit the community? Question 8 options: A) Direct-to-consumer B) Social responsibility C) Investor relations D) Peer-to-peer

Write sale dialogue with this sales call objective  In the next three months, the companies will set a goal of raising their sales promotion by 15%. Creating discount deals, instituting a point system, and other sales promotion activities are examples. Customers will be influenced to purchase products since they would be certain of receiving the same product at a lesser price.

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Q1: "What marketers know about consumers is comparable to the tip of an iceberg." Do you agree? Elucidate citing contemporary examples of product launches, success and failure.

Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base.Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete thetasks that follow. Question 1Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of thee-commerce model to the retail company.

Essay on why Mercedes Benz is the best car brand. Include a thesis/introduction, 3 arguments, and a conclusion

Q#2: Discuss the main causes of ethical issues in business and suggest what preventive measures also business owner can take to avoid them. Please use appropriate examples? Main Causes: 1) Pressure 2)Opportunity 3)Attitude

QUESTION 1   There some characteristics that distinguishes service marketing from other marketing, with your understanding of service marketing state and explain five characteristics of service marketing giving some examples. QUESTION 2   What is service marketing? There are a number of reasons why services marketing are more important today than it was in the past. Discuss.   QUESTION 3   The role of the 3ps in service marketing is especially important. State and explain what the 3Ps are and its relevance in service marketing. Briefly explain what design can achieve in service marketing.

•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently ?Design a marketing strategy for the new product line ?Critique your marketing strategy in terms of its strengths and weaknesses ?What are your suggestions for implementation of the marketing strategy?

1. Answer the following. •what are the 7p's of service marketing  •elaborate each one with three examples  •why are 7p's of service marketing important? give several reasons.  •how does 7p’s of service marketing differs from 7p’s of product marketing?

Can someone give me idea about this: Question: Develop the 4P’s of Marketing about Carwash Services. Product- Price- Place- Promotion-

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Q.NO.5 What is the most effective way of strategic marketing in regards to gain customer loyalty? Is the relationship marketing effective and how?

АСTIVITY: Think at least 3 products that you want to buy with different brands, quality, and price . Products brand quality price 1. 2. 3. Guide Questions: 1. How did you arrive in your decision to buy that particular product? 2. Do you think you have selected the best product that will satisfy your needs?

Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in a better way.

MARKETING Q-4) You are launching the Pakistani street food cafe. Identify the marketing mix (four p’s) -