Assignment 5 - Digital Strategy Foundations 4

4 A app.kognity.com iness Management H Notebook Practice Assignments Overview Book 24 25 Question 6 E-commerce has impacted the marketing mix in several ways. Which of the following statements is not true? #1 O The use of viral marketing has increased #2 O Price has become less transparent # 3 O The need to invest in product packaging, brochures, and catalogues has reduced The importance of physical evidence has reduced #4

To: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis   Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…

Answer the given question with a proper explanation and step-by-step solution. (Marketing Engineering)(Chapter-4)positioning Infiniti conducted a market study to position the G20 in the US market. 75 individuals were surveyed. Given data in the table below: 1. Copy/paste data into MINITAB to create the following Maps: i. Perceptual Maps: Brands only. ii. Perceptual Maps: Attributes only. iii. Perceptual Maps: Brands and Attributes 2. Which brands does the G20 compete with? 3. What is the Market of G20? 4. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2, and S3) shown on these maps? 5. To which segment(s) would you market the Infiniti G20? 6. How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Labels   Attractive   Quiet   Unreliable   Poorly Built   Interesting   Sporty   Uncomfortable   Roomy   Easy to Service   High Prestige   Common   Economical   Successful   Avant-garde   Poor Value   Preferences…

The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statistics

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

Please explain the photo attached. Thank you. TOPIC: MARKETING STRATEGIES OF STARBUCKS

Hello  Can you assist on the following attached document

Question Your uncle is a retail outlet owner who is now planning to launch his brand online. He desires that his website should be ranked high on search engine but do not have enough budget to run an ad. Being a marketing student, what suggestions will you give to him to achieve his objective? Suggest any 5 strategies that you think will be effective.

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

Question: Read the following study summary and answer the questions. A researcher wants to investigate the factors that affect the adoption of social marketing tools by SMES in Jordan. Accordingly, the researcher identified three factors that were extracted from the theoretical literature, namely the economic environment, competitive environment, and the technological environment. The researcher has developed a questionnaire for the purposes of collecting data from a sample of managers in those companies. He also made several assumptions to measure the impact of these factors on the adoption of social marketing tools. Depending on the situation above, indicate the steps necessary to carry out this research, using the main points below. 1. Suggest an appropriate title for this study. 2. Formulate the study problem 3. What is the main study question? 4. Identify three to five objectives for this study. 5. Suggest the study hypotheses. 6. Illustrate (using drawing) the conceptual model…

Subject : New market Development1. Search the common market development strategy?2. The ways attracting competitive customers?3. How to develop a market development strategy ?4. What are the example of market development strategy site atleast five.

All industries and companies have their own jargon. What is someof the jargon related to the company or industry in which you work?When is it appropriate to use jargon? How might you presentcompany- or industry-specific information without using jargon? QUESTION TITLE :- COM 285 Week 3 DQ 1 All industries and companies have their own jargon. What is some of the jargon r

Q4 Chapter 1: Introduction - case problem, decision maker, urgency, alternat ive solutions... (2-4 pages) a) Name, nature, location, and characteristics of the company (very brief) b) Introducing the case problem c)Positioning of the main protagonists d)Through the challenge for the reader Use huawei as company

Draft a strategy of telemarketing techniques answer the following question? Q.No.3. Video-Conferencing based Marketing can be hard at times. Give any three disadvantages/ hurdles that can be faced. Justify your answer

According to the growth-share matrix, a lower-shared business unit in a high-growth market in called…   Question 5 options:   A)  Star   B)  Cash Cow   C)  Dog   D)  Question Mark

Table of Contents Using the attached Marketing Strategy Template, for  your preliminary Marketing/Business Plan (60–80% completed) for your product or service   Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o   Company Name, Leadership Team, Mission Statement o   SWOT Analysis Business Initiatives o   Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources Target Market(s) o   Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis   Market Strategy Product, Price, Promotion, Place, People, Process, Physical Location Marketing Channels How and where will you market your product, i.e. website, social media, radio, etc. Financial Forecast and Budgets Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance Action Plan The next three steps you will…

Subject: Professional Selling  Please Don't Copy/Paste. Answer the following questions-   Q1. Background: You've had success at Stanley Black & Decker in your initial role as an Inside Sales Representative and have now been promoted to a Key Account Manager's role with responsibility for some 20 accounts of various sizes and complexity. One of your biggest accounts is a long-term client who has a deep understanding of your products and the industry. This Account is also remote in location which means you have to do the selling online.    PART A) : What type of Presentation will you use [Memorized/Formula/ Need-Satisfaction]? Also describe what advantages or disadvantages this type of presentation offers and why you would use it.     Part B) :  List reasons for sales-presentation failure and strategies to prevent such failures.    Q2. As an increasingly important member of S B&D's Sales team, you have established a strong reputation as a "problem Solver".  This will come in…

Question 1 : Why do you choose Digital Marketing as your major? (At least 3 reasons)  Using critical thinking to discuss reasonably

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

Question 1   List 5 ways that marketing research can contribute to effective business decision making.       Question 2   What are the three types of marketing research?  Indicate which type each item in the list below illustrates. The three types of marketing research are exploratory, descriptive, and causal. Explain your answers.       Question 3   Do the stages in the research process seem to follow the scientific method?       Question 4   Why is the “define research objectives” stage of the research process probably the most important?

Describe 3 tactics that Mio Amore can use to leverage its competitive advantage over Monginis. (500 Words)

QUESTION 40 Which of the following is not a reason why social ventures scale their activities?       Demand-side pressures.     Balanced scorecard.     Moral imperative.     Organizational needs.

Question 1 Discuss why marketing management  is important to an organization,and how corporate and business strategy analysis gives an organization a competitive advantage

Company: Apple Inc. Product Description: Apple HomeLife   Follow this Outline 1. New product overview (brief/paragraph) 2. Situation Analysis: Company SWOT analysis (not product) 3. Segmentation, Target Market Segmentation Analysis Primary Target Market Description 4. Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective b. Positioning. Notes: Highlight a specific position to focus against your competitors especially the competitor you highlighted in External Environment. Include a positioning map. 5. Marketing Strategies Product/service 3 layers (list is acceptable for this section) Benefits available Promotion Use the entire promotion mix A phased approach to match the stage in the product life cycle is recommended Price Pricing chapter: Elasticity, Choose Price Strategy, Tactics for Fine Tuning the Base Price Place