Env Shopping Lab Manual
.docx
keyboard_arrow_up
School
Full Sail University *
*We aren’t endorsed by this school
Course
4201
Subject
Marketing
Date
Apr 3, 2024
Type
docx
Pages
7
Uploaded by CaptainFire12163
Environmental Shopping Lab
“Shop as if your life depended on it”
Main objectives
Increase awareness of problems and solutions associated with solid waste management.
Explore the effect of personal choices on the marketplace.
Assess personal consumption patterns.
Introduction The purpose of this lab is to get you to think about how your individual choices can affect the environment. For part 1, go to a grocery store, or a large grocery store’s website (e.g., Publix, Whole Foods /Amazon) and answer the questions below. You don't have to buy anything, just get the information. Part 2 of this exercise involves the assessment of your own personal consumption patterns and your impact on the environment. By honestly analyzing your own behavior, you may discover ways to use
less and spend less! Part 3 requires you to analyze the environmental claims of a product. Look out for greenwashing!
Part 1: Go to a grocery store (or a grocery store’s website)!
1.
Choose a grocery store. Answer the following questions:
a.
Do they recycle paper and/or plastic bags? Make sure to determine whether the bags are actually recycled, or simply labeled recyclable. I choosed Publix for this assignment. From what i asked manager here, they typically offer recycling for both paper and plastic bags. However, I'm not entirely sure if its simply labeled recycle
.
b.
What do you think are the environmental costs of paper versus plastic bags? I think the environmental costs of paper versus plastic bags involve various factors. Paper bags are biodegradable and can decompose relatively quickly, but their production requires more energy and resources, including water and trees. Meanwhile, plastic bags are durable and lightweight, but they can take hundreds of years to decompose and often end up as litter, causing harm to wildlife and ecosystems.
c.
Which do you think is better or worse? I think plastic bags are worse because they produce more waste and are difficult to decompose, they take a long time maybe several hundred years to decompose a plastic bag.
2.
For this question, you will need to make a table to answer several questions. Choose three different products that come in small and large containers
. Examples could include flour (1-pound versus 5-pound. bags), vegetable oil (1 quart versus 1 gallon bottle), or powdered detergent (small versus large boxes). Make a table of the products you chose. Make sure you make comparisons for the same brand name, in differently sized containers. Your table
should have the products in the left column, and additional columns for each of the following
questions: a.
What is the cost per unit volume for the small versus large container of each product?
This is done by dividing the price by the volume.
b.
For small versus large containers, which uses more packaging per unit volume? c.
Which is better for the environment? Product
Small Container
Large Container
Tide detergent
32 oz box
100 oz box
Chicken breast tenderloins
1 lb package
5 lb package
Tropical orange juice
32 fl oz bottle
1 gallon ( 128 fl oz) bottle
The larger container of chicken breast tenderloins is likely the better environmental choice.
3.
For this question, you will need to make another table. Choose 5 different products that come in plastic containers.
You can just do this by looking at products in your house. Examples include ketchup, milk, peanut butter, shampoo, etc. Check the bottom or sides of each for the PETE, PET, or HPDE number, which is an indication of what type of polyethylene was used to make the container. Numbers should range from 1 to 7.
Make a table of the name of the products and the numbers you found. In your table, indicate which containers can or cannot be recycled in your area? You may need to do research online
or make a phone call to your waste collection firm to find this answer. Ketchup
1
Depends on Area
Milk
2
Yes
Shampoo
2
Yes
Detergent
2
Yes
Juice bottle
2
Yes
4.
For this question, you will need to make a table and answer a few questions in short answer format
. Choose any five different cleaning products around your house or online and read their labels for ingredients and warning signs.
Examples include floor cleaners, ammonia, bleach, bathroom cleaners, etc. Make a table of the products, the ingredients, and the warnings. For each product you choose,
look up and list non-toxic alternatives as an additional column in your table. In paragraph form, below your table, answer the following questions:
a.
What would be the financial impact if you replaced these cleaning products (i.e., are they cheaper or more expensive than non-toxic alternatives)? b.
What would be the impacts of replacing them for the environment and human health?
Product
Ingredients
Warnings
Non-toxic alternatives
Toilet bowl cleaner Hydrochloric acid, sodium lauryl sulfate
Use gloves when handling. Avoid inhalation and contact with skin and eyes
Baking soda and vinegar, Lemon juice
Floor cleaner Water, sodium lauryl sulfate, fragrance
Keep out of reach of children. Avoid contact with eyes
Vinegar and water solution, Castile soap
Window cleaner
Isopropyl alcohol, Ammonium hydroxide
Avoid contact with eyes. Keep out of reach of children
Vinegar and water solution, Citrus-based cleaner
Dish soap Sodium lauryl sulfate, fragrance
Keep out of reach of children. Avoid contact with eyes
Castile soap, Vinegar and water solution
Furniture polish
Petroleum distillates, Silicone emulsion
Use in a well-
ventilated area. Avoid contact with skin and eyes
Homemade polish with olive oil and lemon juice
a.The savings for my household would be tremendous if I were to replace by non-
toxic alternatives. b. Non-toxic alternatives such as vinegar, baking soda, and homemade cleaners are generally more cost-effective than commercial cleaning products.
5.
For this question, you will need to make a table and answer a couple of questions in short answer format. Check the labels on five different products packaged in cardboard boxes
.
List the products you chose and indicate whether there is any indication on each about whether these packages are 'recyclable' or made from 'pre-' or 'post- consumer' recycled products.
Below the table, answer the following questions:
a.
What do these different designations mean? In other words, what is the difference between the terms “recyclable”, “pre-consumer recycled”, and “post-consumer recycled”? b.
Which of these categories do you think is preferable and why?
Product
Recyclable
Pre-consumer recycled
Post-consumer recycled
Tissuses
Yes
Yes
Yes
Tea bags
Yes
No
Yes
Lipsticks
Yes
No
Yes
Crackers
Yes
Yes
Yes
Soap
Yes
No
Yes
a.- Recyclable: Indicates that the packaging material can be recycled after use.
- Pre-consumer recycled: Made from materials diverted from the waste stream during the manufacturing process.
- Post-consumer recycled: Made from materials that were previously used and recycled by consumers.
b. Post-consumer recycled materials are generally preferable as they promote a circular economy by reusing materials that have already been used and recycled by consumers.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Is "going shopping" dead? Or dying? If so, what can be done, if anything? What can retailers do? What does this mean for customers? What does this mean for the employees in retail?
explain in detail
arrow_forward
Think of five causes for the growth of business-to-consumer (B2C) online shopping and quickly describe them.
arrow_forward
discuss new e-commerce for consumer good company and objectives of the task is to show the ability to follow the steps to build an e-commerce website or mobile app
arrow_forward
Think of a company that you shop with online. Explain the benefits of shopping online.
arrow_forward
Write a paragraph about how to buy from Amazon.
arrow_forward
Why do consumers still want to visit their local, physical grocery stores, instead of just buying them from online stores? Please provide 2 reasons.
arrow_forward
Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.
arrow_forward
Discuss the various 'shopper touchpoints' that a customer would encounter whileinteracting with a Nike store and Suggest a realistic and practical example of how each touchpoint can beimplemented at Nike.
arrow_forward
Give 3 safety protocols in public market or mall that start in words "should, can't, don't"
arrow_forward
The majority of shoppers agree that online reviews canbe very helpful. However, some online reviews are fake.Research this issue and write a report on how to spot
fake online reviews and the steps retailers take to min-imise fake reviews.
arrow_forward
Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?
arrow_forward
What consumer wants (or benefits) are met by the following products or services? (a) 3M Post-it® Flag Highlighter, (b) Nike running shoes, (c) Hertz Rent-A-Car, and (d) Amazon online shopping.
arrow_forward
Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.
arrow_forward
Look at the question below
arrow_forward
How would you use the Internet to purchase your new car?
Select three (3) auto websites and what they have on their website?
arrow_forward
Visit Amazon.com (www.aruazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the website, think about how shopping for books online compares with a trip to your university b ookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customizat ion, communication, cost, and control.
arrow_forward
Give 5 examples of thesis statement about pros and con of online shopping.
arrow_forward
Please solve this 2 questions quickly
arrow_forward
The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?
arrow_forward
In our own words write a clear Online Value Proposition for Zara.
arrow_forward
As transparency has increasingly been a factor in health care, which aspects of a true retail market has been impacted?
A. Supply is restructured from the present supply
B.) Both the alignment of supply and demand and engaged and informed consumers
C.) Alignment of supply and demand
D.) Engaged and informed consumers
arrow_forward
I am leaning towards Walmart due to it being a full-line discount supercenter and Olipop's initial price is set for $1.50 temporarily.
https://drinkolipop.com/
Which one of the following retailers would be the best fit for this product? (Highlight one answer)
Walmart – a full-line discount supercenter
24-Hour Fitness – a gym/fitness center with retail products
GNC – a category vitamin/supplement specialist
Whole Foods – a specialty grocery store
Explain your answer using course concepts:
arrow_forward
Summarize the changes in the change of consumption patterns of the consumers recently (after the outbreak of CORONA) (spending, payments, purchases, preferences etc.), describe the changes in marketing and competition in retail (and e-retailing) sector. Also make projections for the future (coming 1-2 years) Please Make Comments
arrow_forward
Outline your plan to promote your online store and make sure to include the below:
Explain how you will create awareness of the online store.
Explain some ideas for the on-site promotion of products.
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Is "going shopping" dead? Or dying? If so, what can be done, if anything? What can retailers do? What does this mean for customers? What does this mean for the employees in retail? explain in detailarrow_forwardThink of five causes for the growth of business-to-consumer (B2C) online shopping and quickly describe them.arrow_forwarddiscuss new e-commerce for consumer good company and objectives of the task is to show the ability to follow the steps to build an e-commerce website or mobile apparrow_forward
- Think of a company that you shop with online. Explain the benefits of shopping online.arrow_forwardWrite a paragraph about how to buy from Amazon.arrow_forwardWhy do consumers still want to visit their local, physical grocery stores, instead of just buying them from online stores? Please provide 2 reasons.arrow_forward
- Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.arrow_forwardDiscuss the various 'shopper touchpoints' that a customer would encounter whileinteracting with a Nike store and Suggest a realistic and practical example of how each touchpoint can beimplemented at Nike.arrow_forwardGive 3 safety protocols in public market or mall that start in words "should, can't, don't"arrow_forward
- The majority of shoppers agree that online reviews canbe very helpful. However, some online reviews are fake.Research this issue and write a report on how to spot fake online reviews and the steps retailers take to min-imise fake reviews.arrow_forwardExamine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forwardWhat consumer wants (or benefits) are met by the following products or services? (a) 3M Post-it® Flag Highlighter, (b) Nike running shoes, (c) Hertz Rent-A-Car, and (d) Amazon online shopping.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning