ap psych exam test essay on personality

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Seattle Central College *

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101

Subject

Marketing

Date

Apr 3, 2024

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pdf

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2

Uploaded by DrAtomBison13

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I did the FRQ 7 assignment in myAP - hopefully it was the right one. Below are the questions I had as well as my answers :) Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. The results of Dr. Khan’s study are presented below. Part A Explain how each of the following concepts applies to Dr. Khan’s research. Dr. Khan used a survey to evaluate the participants' change in opinion before viewing ad versus after. The dependent variable, in this case, is the participants - or, more specifically, their opinion. The independent variable is the advertisement. This survey uses two of the big five personality traits, which helps the maker of the study be able to academically and objectively analyze the results. Part B The lack of nuance of the results may take away from the outcome of the survey. The method of data collection doesn’t take into account the other feelings participants may have had besides agreeableness and conscientiousness, which may be reductive and not reflective of the effect the advertisement had on the viewers. Dr. Khan’s hypothesis likely depended on her usual experience with emotion: if the participants had a high agreeableness and conscientiousness, these levels would likely stay the same or increase, while participants with low values would either go still lower or increase. This hypothesis was shown to be incorrect based on the results. Part C Use the graph to answer the following questions.
Agreeableness was shown to lower when it was previously a relatively high value, and increase when it was a relatively low value. Conscientiousness essentially stayed the same before and after viewing the ad.
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