ap psych exam test essay on personality
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I did the FRQ 7 assignment in myAP - hopefully it was the right one. Below are the questions I had
as well as my answers :)
Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr.
Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most
persuasive to people with a certain personality profile. She brought four groups of participants to the lab
to watch the video advertisements and to measure the likelihood that they would purchase the toy, both
before and after watching the ad. The results of Dr. Khan’s study are presented below.
Part A
Explain how each of the following concepts applies to Dr. Khan’s research.
Dr. Khan used a survey to evaluate the participants' change in opinion before viewing ad versus after. The
dependent variable, in this case, is the participants - or, more specifically, their opinion. The independent
variable is the advertisement. This survey uses two of the big five personality traits, which helps the
maker of the study be able to academically and objectively analyze the results.
Part B
The lack of nuance of the results may take away from the outcome of the survey. The method of data
collection doesn’t take into account the other feelings participants may have had besides agreeableness
and conscientiousness, which may be reductive and not reflective of the effect the advertisement had on
the viewers. Dr. Khan’s hypothesis likely depended on her usual experience with emotion: if the
participants had a high agreeableness and conscientiousness, these levels would likely stay the same or
increase, while participants with low values would either go still lower or increase. This hypothesis was
shown to be incorrect based on the results.
Part C
Use the graph to answer the following questions.
●
Agreeableness was shown to lower when it was previously a relatively high value, and increase
when it was a relatively low value.
●
Conscientiousness essentially stayed the same before and after viewing the ad.
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my fav <33
Wag mo nalang sila pakinggang dami alam e
now
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Instruction: Read the article thoroughly and answer the questions that follow.
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Part d
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mi.com/mod/quiz/review.php?attempt3D2199218&cmid%3D155390
tion 14
The approaches that can be used to collect data to solve all or part
of a marketing
rect
points out
research problem are referred to as
ag question
Select one:
a. proposals.
b. methods.
C. strategies.
d. analyses.
e. tactics.
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Please explain your answer with example(s) Only
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1. The difference between human needs and wants is that needs are not created by
marketers.
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True
False
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