MKT310 Semester Project 125 pts 2023-2025

1. define planning2. identify the objectives of event planning3. identify the steps in event planning

Publicity: Amelia Society Gala Invitaion. You are to identify the five P's product, promotion, price, place, and public relations of event marketing and produce samples of two publicity pieces. This could be an event invitation, an event flyer, a promotional piece to get attendees t your event, etc. Please upload each piece of this assignment as a separate documents.

Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…

part a and b

The Vice President of Corporate Communications has charged your department, with the task of planning the awards function for the sales representatives, with a budget of $3 million. This plan is to be presented to the senior management team for approval. What are some goal and objectives of this plan?

Task: Assume that you have been contracted as a marketing consultant by a sportsorganization, and have been asked to develop and submit a marketing and sponsorship plan tothem. The marketing plan is a comprehensive, written framework for strategically obtainingmarketing objectives. The sport-marketing plan can be written for a single sportproduct/service, a group of products/services, a new promotional strategy, or an entire sportsorganization.The Marketing and Event Proposal should include the following:1. Executive Summary - a condensed overview of the marketing plan2. Introduction - Description of the event3. Marketing Strategies:• A strategy for Market Segmentation: What will serve as the basis forsegmentation, and why? What is the rationale for selecting the target markets?• A discussion of the Product: What is the core product, and what are theproduct extensions? 4. A discussion of the Place the event is held and the means of its distribution.5. A discussion and presentation of…

1 SSO: Texas A&M University San Antonio 110 M Question 7 - Week 13 - Homework #8 (100 points) - Connect Week 13 - Homework #8 (100 points) i ezto.mheducation.com b My Questions | bartleby Saved 7 Seminoles Corporation's fiscal year-end is December 31, 2024. The following is a partial adjusted trial balance as of December 31. Accounts Debit Retained Earnings Credit $30,000 Dividends $3,000 Service Revenue 15 points Interest Revenue 50,000 6,000 Salaries Expense 15,000 Rent Expense 6,000 Skipped Advertising Expense 3,000 Insurance Expense 11,000 Interest Expense 5,000 eBook 101 Hint Required: 1. Prepare the necessary closing entries. 2. Calculate the ending balance of Retained Earnings. Complete this question by entering your answers in the tabs below. Print Required 1 Required 2 References Mc Graw Hill Prepare the necessary closing entries. (If no entry is required for a particular transaction/event, select "No Journal Entry Required" in the first account field.) View transaction list…

What is the primary function of a Scheduler?   a)Manage the procurement process   b)Assist the project manager   c)Determine order and duration of project activities   d)Author pay requests

CVP Analysis; Commissions; Ethics Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019: Lionel Corporation Budgeted Income Statement For the Year Ending June 30, 2019 ($000 omitted) Sales $28,500 Cost of goods sold Variable $12,825 Fixed 3,500  16,325  Gross profit  $12,175  Selling and administrative costs Commissions $ 5,130 Fixed advertising cost 800  Fixed administrative cost  2,150  8,080  Operating income $ 4,095 Fixed interest cost 705 Income before income taxes $ 3,390 Income taxes (30%) 1,017 Net income $ 2,373 Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has…

Manage Your Health, Inc. (MYH) is a Fortune 500 company that provides a variety of healthcare services across the globe. MYH has more than 20,000 full-time employees and more than 5,000 part-time employees. MYH recently updated its strategic plan; key goals include reducing internal costs, increasing cross-selling of products, and exploiting new Web-based technologies to help employees, customers, and suppliers work together to improve the development and delivery of healthcare products and services. Below are some ideas the IT department has developed for supporting these strategic goals: 1. Recreation and Wellness Intranet Project: Provide an application on the current intranet to help employees improve their health. A recent study found that MYH, Inc. pays 20 percent more than the industry average for employee healthcare premiums, primarily due to the poor health of its employees. You believe that this application will help improve employee health within one year of its rollout so…

expalin all these in details a . SPECIFIC – Goal is to provide H&P food firm)a media coverage for the launch event of the app. b. MEASURABLE – There must be at least 5 local Media companies to cover the launch event and 3 newspaper and magazine editors. c. ATTAINABLE - To get media coverage budget will be $25000. d. RELEVANT – e. TIME BOUND – All the arrangements must be made 5 days prior to the launch event for better preparation.   PLEASE PROVIDE CORRECT ANSWER WITH EXPLANATION

Q50

Task: Assume that you have been contracted as a marketing consultant by a sports organization, andhave been asked to develop and submit a marketing and sponsorship plan to them. The marketing planis a comprehensive, written framework for strategically obtaining marketing objectives. The sports marketing plan can be written for a single sports product/service, a group of products/services, a newpromotional strategy, or an entire sports organization. The Marketing and Event Proposal should include the following: 1. Executive Summary - a condensed overview of the marketing plan2. Introduction - Description of the event3. Marketing Strategies:• A strategy for Market Segmentation: What will serve as the basis for segmentation,and why? What is the rationale for selecting the target markets?• A discussion of the Product: What is the core product, what are the productextensions?4. A discussion of the Place the event is held and means of its distribution.5. A discussion and presentation of the…

Here is a CPM network with activity times in weeks: (A(7)) (B(5)) E(4)) (G(3) (C(6)) (F(8)) (D(6))

You are working in a company that executes projects continually, you have been assigned in a project development team in addition to your original duties as a logistics system specialist. During your assignment you will report to both the project manager and your logistics manager. Determine what type of organization you are working in? What principles you are violating

Suppose that your boss, Tony Hu, who is the operations manager of your company, sends you     an email asking for your input on holding joint planning sessions with people from marketing and     finance. A portion of that email follows:   Gail in Marketing and Jim in Finance have been bugging me lately about holding joint meetings. They’re real gung-ho on this. But I’m a little concerned about agreeing to it. I don’t want them to get the impression that they can come in here and tell us what to do. They don’t really understand what it is we do or the kinds of problems we have. I’m sure they think we aren’t doing as well as we could, but that’s not any of their concern. I don’t know why they just don’t concentrate on what they do, and leave operations to us.  Compose an email that summarizes the potential benefits of holding joint planning meetings with Marketing and Finance.

3.1 Discuss the importance of aligning the project and the company purchasing strategy. 3.2 Discuss why supply management has traditionally not been involved in the corporate strategic planning function.

2) Define critical success factors (CSFs) and key performance indicator (KPIs) and explain how the administration at a college might use a CSF, such as improving graduation rates, to create a list of KPIs necessary to achieve this goal.

objectively report on the considered use of Balanced Scorecards on their projects for a well-established, fictitious, medium-sized Tier 1 supplier for Ford Motor Corporation who has recently established a Project Management Office and should include A. Concerns/Issues from a business and project management perspective – what problems might occur if this supplier to Ford Motor Company implements Balanced Scorecards on all of their projects? B. Your recommendation for the supplier – should they implement Balanced Scorecards? Why or why not?

Task: Assume that you have been contracted as a marketing consultant by a sportsorganization, and have been asked to develop and submit a marketing and sponsorship plan for the Shevern John's Norh Windward t10 tournament. The marketing plan is a comprehensive, written framework for strategically obtaining marketing objectives. The sport-marketing plan can be written for a single sportproduct/service, a group of products/services, a new promotional strategy, or an entire sportsorganization.The Marketing and Event Proposal should include the following:1. Executive Summary - a condensed overview of the marketing plan2. Introduction - Description of the event3. Marketing Strategies:• A strategy for Market Segmentation: What will serve as the basis forsegmentation, and why? What is the rationale for selecting the target markets?• A discussion of the Product: What is the core product, and what are theproduct extensions? 4. A discussion of the Place the event is held and the means of its…

You are an event planner for a chartered cruise meant to accommodate working couples and their children for a 3-day, two-family reunion (i.e., each partners’ families). You are tasked with developing the children’s program from start to finish, including breakfast, lunch, dinner, and two snacks (morning and afternoon). What will be your priorities for the children’s program and why? What contract stipulations should be included to address any dietary needs for the children’s food and why? What content regarding the children’s program might you include in your production book?

What is educational about the article Wall Street Journal The Secret Oil-Trading Ring That Funds Russia’s War by by Joe Wallace?  What is interesting about the article Wall Street Journal The Secret Oil-Trading Ring That Funds Russia’s War by by Joe Wallace? What is insightful about the article Wall Street Journal The Secret Oil-Trading Ring That Funds Russia’s War by by Joe Wallace? Article Link: The Secret Oil-Trading Ring That Funds Russia’s War -

In order to generate a useful aggregate plan a number offeatures are required. This should include:a) A logical unit for measuring sales and output.b) A demand forecast for the intermediate planning period.c) A method to calculate the relevant costs.d) A model that combines forecasts and cost so schedulingdecisions can be made for the planning period.e) All of the above.

Ankit

“Did the Austin wedding contract you were working on go out yet?” asked Tonya Roberts, the executive director of the downtown convention center operated by the city of Springdale. “Yes, I mailed it to them yesterday after we talked about it,” replied Lara, the Center’s DOSM and revenue manager for space rental. “Why do you ask?” “I just got off the phone with the mayor’s office. They want to hold a big fundraiser for his reelection campaign in the ballroom the same night the Austin wedding wanted to reserve it. The wedding was for 200 people right?” continued Tonya. “That’s right. 200 people at about $150 a head; it’s a nice piece of business. About $30,000,” said Lara. “Well the mayor expects 1,000 people, at $100 per person. And don’t forget, he’s the boss. We can’t hold both events. I need you to call the Austins and tell them you made a mistake. Tell them the room is already booked that night. They’ll need to find another space.” What would you advise Lara to do if she asked you…

“Did the Austin wedding contract you were working on go out yet?” asked Tonya Roberts, the executive director of the downtown convention center operated by the city of Springdale. “Yes, I mailed it to them yesterday after we talked about it,” replied Lara, the Center’s DOSM and revenue manager for space rental. “Why do you ask?” “I just got off the phone with the mayor’s office. They want to hold a big fundraiser for his reelection campaign in the ballroom the same night the Austin wedding wanted to reserve it. The wedding was for 200 people right?” continued Tonya. “That’s right. 200 people at about $150 a head; it’s a nice piece of business. About $30,000,” said Lara. “Well the mayor expects 1,000 people, at $100 per person. And don’t forget, he’s the boss. We can’t hold both events. I need you to call the Austins and tell them you made a mistake. Tell them the room is already booked that night. They’ll need to find another space.” Would the fact that the second space request came…

“Did the Austin wedding contract you were working on go out yet?” asked Tonya Roberts, the executive director of the downtown convention center operated by the city of Springdale. “Yes, I mailed it to them yesterday after we talked about it,” replied Lara, the Center’s DOSM and revenue manager for space rental. “Why do you ask?” “I just got off the phone with the mayor’s office. They want to hold a big fundraiser for his reelection campaign in the ballroom the same night the Austin wedding wanted to reserve it. The wedding was for 200 people right?” continued Tonya. “That’s right. 200 people at about $150 a head; it’s a nice piece of business. About $30,000,” said Lara. “Well the mayor expects 1,000 people, at $100 per person. And don’t forget, he’s the boss. We can’t hold both events. I need you to call the Austins and tell them you made a mistake. Tell them the room is already booked that night. They’ll need to find another space.” What would you advise Lara to do if she asked you…

a) Describe the key characteristics of a feasibility study, including an example of the tasks that need to be undertaken and techniques employed. b) Table Q4b. shows data obtained using the scoring method in a project selection exercise. (i) Describe clearly how the scoring method works, using table Q4b. as an example upon which to base your description. (ii) The project manager must select one project only. State which project, the project manager should select (Project A, Project B or Project C) and provide a justification based on the data provided in Table Q4b. Weighted Score (= Score x Weighting) Criterion Weight Project A Project B Project C Criterion 1 Mandatory Yes Yes No Criterion 2 10 9 x 10 = 90 8x 10 = 80 9 x 10 = 90 Criterion 3 8 9 x 8 = 72 8 x 8 = 64 9 x 8 = 72 Criterion 4 6 6х6- 36 7x 6 = 42 9 x 6 = 54 Criterion 5 4 7x 4 = 28 8x 4 = 32 9 x 4 = 36 Total Score 226 218 252 Table Q4b c) In Industry and commerce, it is common to classify estimates according to three different…

Two weeks after New Orleans was devastated by Hurricane Katrina, you made the decision to postpone the conference and select a different city to hold the conference Based on your initial objectives and a survey you took of the registered attendees, you created the following consequence table based on the information available ALTERNATIVES Cancel conference for this year—schedule for next year Keep in New Orleans, but schedule for a later date (when the hotels re-open) Keep same dates, but move to another city Move to another city and schedule for a later date OBJECTIVES Maximize attendance Does not meet objectiveSenior management stated that cancelling is not an option Does not meet objectiveUncertainty on when New Orleans will be back in business is too far off Does not meet objectiveCost and logistics of finding a new location and getting attendees to change flights with such short notice is cost prohibitive Meets objectiveIn a survey…

Name of the company : Johnson & Johnson: Pharmaceuticals Product Group A detailed summary of the company that includes an overview, its sales structure, key products, and other relevant information Description of a business-to-business sales function that you could perform for this company, including a short draft list of possible products/services you could represent