Week 2 Discussion MKT700

Does e-business present a threat or an opportunity to local traditional stores and wholesalers? Explain.

Choose three trends that you believe are most important and why?  Industry Cloud Platforms   Sustainable Technology Democratized GenAI  Intelligent Applications Machine Customers Hint: Don't use chatgpt

The effects of online illicit activity on society as a whole. 2) Determine which consumer protection strategies have proved to be the most effective against cybercrime.

As the COVID 19 viral outbreak sweeps across Ghana's school system, it is important to assess the major benefits and challenges posed by information technologies in this sector.

In each of the five core areas or industries that deal with internet governance, what challenges do you anticipate facing consumers?

How can organizations influence consumer behaviors and increase awareness of the value of the triple bottom line? How can an organization leverage its mission, vision, and values in its communications with customers? Should organizations ignore customers with unethical demands? What are the potential benefits and drawbacks of doing so?

Walmart Gets Serious about E-Commerce (pages 56-57) As the world’s largest retailer, Walmart has built thousands of brick-and-mortar stores in the United States, Mexico, and elsewhere. Although a success story when it comes to traditional retail locations, Walmart has struggled with its e-commerce efforts, with recent online sales accounting for about 3 percent of the company’s $300 billion in annual sales. The company has tried several different e-commerce strategies in the past, but none of them was an overwhelming success. Some company insiders objected to the pricing strategy used for online purchases; they were fearful that Walmart’s lower prices online would take customers (and sales) away from the retail locations. Doug McMillon, Walmart’s CEO since 2014, believed a significant change was needed in the company’s e-commerce business, and he recently made changes in a big way. Over the past two years, Walmart spent billions to acquire several online companies to expand its…

E-commerce has boomed recently. This pattern's main causes? Will it continue? How come?

why it is of critical importance, digital marketers pay careful attention to their customers' private and security information that are held in their possession through protected systems, devices, and consumers, customers' data used in digital marketing from unauthorized access. In addition, based on the chapter readings, list, and discuss five (5) privacy and security threats that digital marketers need to be aware of and guard against when it comes to the protection of their customers' private and security information.

Please no written by hand solutions Question N1 Lush Fresh Handmade Cosmetics UK Lush Fresh Handmade Cosmetics UK sells handmade premium beauty products such as body washes, bath bombs, and face masks through 900 cosmetics shops around the globe. Until recently, it engaged customers with captivating Instagram posts, which contributed to its massive following of more than 570,000 people. Therefore, people were surprised when the company announced it was abandoning social media because it inhibited the firm's ability to engage with fans. The announcement mentionéd difficulties associated with talking directly to customers and challenges with changing algorithms the firm had to fight to appear in customers' newsfeeds. "We want social to be more about passions and less about likes," says Lush. Social media platforms order posts by relevancy rather than chronology, which makes it harder for many brands to appear in consumers' social media feeds without paying to be there. 1. Explain your…

1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business.  2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers?  3. Why should marketers play close attention to the political environment?

Upon reading Chapter 2 on Digital Consumer, and one other research source, in a minimum of one paragraph discuss, who are digital consumers. List and describe 6  ways digital consumers tend to differ from traditional consumers. Based on your knowledge and understanding of this topic, discuss the components of a target market segment and identify the reasons they are so fundamental as consumers move through the decision journey. Please be mindful to include relevant Digital Marketing Analytics concepts in addressing your claims.

Before e-commerce forced the closing of its physical stores, Toys-R-Us ruled the market for toys. Their large stores moved toys in volumes and at prices not possible for smaller retailers. Based on this description, what type of retailer was Toys-R-Us at that time? Group of answer choices wholesaler department store specialty warehouse club category killer

Is social computing, which includes online buying, practical for a business? Could you explain?

Consider the Three Mechanisms for Institutional Adaptation: Mimetic, Coerciveand Normative.  Companies needing to register for an ABN number and GST inorder to do business, is which form of Institutional Adaptation?

How does using WhatsApp to make a VoIP call while traveling overseas affect the TelCo? Can CRM systems aid in online shopping?

Manila, Philippines – The hashtag #Ateneo is trending in Twitter on April 29, 2021 due to a twitter post by Kume saying that a fresh graduate from Ateneo didn’t accept the Php 37,000.00 starting salary for an entry level position as marketing associate. A fresh graduate explained that she expects Php 60,000.00 as a starting salary because of her educational background which made him speechless.   What can you say about the issue? Discuss the issues in compensation in the Philippines.

Pls answer #1 and #2 plsss

Many consumers are wary about how their personal information (e.g., collected online via surveys, social media) might be used and whether it might be sold to third parties for marketing or other purposes. Online fraud and database breaches by hackers are also examples of ethical and legal issues that have arisen due to the explosion of consumers’ Internet usage in recent years. Recently a lot of healthcare providers have been involved in data breaches - I have received several emails stating my personal information has been attached to a data breach. How should policymakers address the issue? What barriers might they face?

Marketers of sporting goods and services greatly discount the interest of fans as participants, focusing on those that consume sport through media almost exclusively.   Select one: True False

explain h ow has the surge in e-commerce shaped and altered the preferences of consumers?

Why is so much day‐to‐day news coverage devoted to consumer spending? What is the purpose?

When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?