Week 1 - Discussion Forum 2

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a real- world context. Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis. Assignment Guidelines: 1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands. 2. Market Analysis: Conduct a thorough analysis of your target market. Define the target…

You are the Marketing Director of a multinational company. As part of your job, you have been asked to introduce a new bike brand in the UAE market. Therefore, you have to start with an analysis of the impact of the macro environment. Choose ANY 3 macro environmental forces and explain how these forces could affect the success of the new bike brand.

Q1. Select an organization of your choice from the place/region you belong to, engaged in the process ofpractising Marketing Management. Discuss in details the stages and steps for the Marketing Process, theorganization is practising (with diagram). Word count: 1000 words. Q2. You are asked to suggest some changes for the existing Marketing Process of this above-selectedorganization, helping the organization to sustain itself in the competitive Marketing environment. Give yourvaluable suggestions to the selected organization referring to the absent, not performed well and have scopefor so-called improvement through/in their existing practices of Marketing Process. Word count: 500 words.

Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanks

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

Marketing Strategies for Competitive advantage Question 1: Discuss the positioning strategy In your answer, discuss the forces that help a firm to develop and deploy a positioning strategy(200 words) Question 2: Research the below two major research firms: – Gfk AG Nuremburg, Germany, gfkcom – West Inc Rockville, Md, westatcom Discuss your findings in terms of their research services and special study capabilities Also, discuss the ways in which such services can impact on marketing decisions (200 words) Question 3: Explain what goes into determining positioning effectiveness (200 words) Question 4: Compare and contrast the dynamics that influence the emerging, growth, and mature markets How do they help a firm to craft a market target strategy in each? (200 words) Question 5: Discuss the impact that IBM’s collaborative innovation strategy can have on its partners, as well as on Microsoft How can IBM’s strategy affect the market? (200 words) Question 6:…

How are for-profit business firms and nonprofit firms different with regard to the marketing concept?

● Describe the relationship between the target market and the 4 P’s ● If there was a weakness in the marketing plan outcome would you look to the 4 P’s for a possible solution?

2. Pick the Marketing Management Philosophies from the list below. Select one: a. Product Orientation, Sales Orientation and Promotion Orientation b. Product Orientation, Sales Orientation, Market Orientation, Societal Orientation c. Product Orientation, Place Orientation, Price Orientation, Promotion Orientation d. Product Orientation, Sales Orientation, Market Orientation3.Which of the following best defines Customer Relationship Management (CRM). Select one: a. A collaboration of managers working together to reach a common goal of maximizing employee satisfaction. b. A company-wide business strategy designed to optimize profitability, revenue and customer satisfaction by focusing on highly defined and precise customer groups. c. Managing members of an organization coming together to design a marketing plan. d. None of these

Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…

Please explain the different marketing management orientations in one paragraph.

Please provide me plagiarism-free and briefly explained answer.

0% plagiarism, please write it own your own words. And stop rejecting the question it's not an essay. If you can't solve it's fine just let someone else. Question: what dose Al Wusta Cement Company offers. 1-products 2-prices 3-distribution channels 4-devices they employ to enhance customer loyalty 5-brand and design 6-business model 7-staff 8-technology 9-media activities and advertisement

You are the Marketing Director of a B2B Organisational Marketing company of your choice. You have received a directive from the CEO of your company that, due to the proposed entry of a major international competitor into the sector in the next 12 months, you must develop short-term tactical interventions to take more control of your product, pricing, distribution and communication strategies used, in light of this major competitor.  Given this directive, and your research and industry analysis, you feel empowered to undertake this exercise.  You have written to the CEO advising him of your intention to prepare the following on behalf of the company:  1-Year Tactical B2B Marketing Implementation Plan (2024-2025) inclusive of a Monitoring & Evaluation Plan to the Board of Directors.  Utilising the 1-Year Marketing Implementation Framework and Monitoring & Implementation provided (attached), you will create a 1-Year Tactical Marketing Implementation Plan of no more than 2,500…

As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA Format

C.      how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?

What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple Inc. company? Which trends are likely to impact this company/brand? (I already checked the answer to the question from someone else and it was wrong, it was just copied and paste)

Why is it important to understand the concept of an ecological footprint before addressing sustainability-aligned reporting in any enterprise?

You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country.  1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.2. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?

Q No. 4: A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers. Describe the environmental forces that affect the company’s ability to serve its customers?

Assigning a weight to each measure of competitive strength assessment is generally analytically superior because weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength. ○ it singles out which competitor has the most competitively potent core competencies. ○ All of the various measures of competitive strength are not equally important. an unweighted ranking does not discriminate between companies with high and low market shares. O a weighted ranking identifies which competitive advantages are most powerful.

All industries and companies have their own jargon. What is someof the jargon related to the company or industry in which you work?When is it appropriate to use jargon? How might you presentcompany- or industry-specific information without using jargon? QUESTION TITLE :- COM 285 Week 3 DQ 1 All industries and companies have their own jargon. What is some of the jargon r

A business analyst for CNBC reported as story on the VCR industry and during the story the analysis stated the "Companies that manufactured VCR machines began to view itself as a company competing in the product business instead of the value producing business". Based on the information the VCR companies found themes in what situation? a. Loss of market share b. Marketing myopia  c. Marketing burnout  d. New product development  c. The decline stage of the product life cycle

1. Analysis of Current Marketing Strategies  Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan  Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan.  Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach  Demonstrate creativity and innovation in your proposed…

10) Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion? A) Production costs increase as sales volume increases. B) It is very difficult for competitors to enter the market. C) The cost of producing a smaller volume is negligible. D) The quality of the products supports high initial prices. E) The market for the products is highly price sensitive.   11) Managers at the Imperial Hotel Group complained that the chain's overall image was hurt because Imperial Hotel Japan was overcharging guests and providing poor service. The Imperial Hotel Group was experiencing __________ conflict. A) equilateral B) vertical C) multitiered D) communal E) horizontal     12) Joyce’s is a clothing retailer that targets teenage girls. The company is designing promotions for its catalogs, Web site, and retail…