Exam #1 Study Guide

1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?

this is from "Marketing Management" Subject a) In your opinion, what is marketing? b) What are the most important factors to good marketing? c) Are you interested in a career in Marketing? If so, why?

Marketing Management. What kind of weightage should be given to organization, customers and society? Marketing should be carried out on well-thought-out philosophy of efficient, effective and socially responsible marketing. Explain…give logics and examples to support your answer

Take into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?

Take the following into consideration: Do you believe that marketing technology such as Big Data and Predictive Analytics would have been effective ten to fifteen years ago? Is there a rationale for this?

Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing. a). Identify and briefly explain the five major parts of the environment of marketing. (b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing.   (Note:  Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)

5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.

Critical Thinking The marketing concept focuses on the ability of marketing to satisfy customer needs. As a typical college student, how does marketing satisfy your needs? What areas of your life are affected by marketing? What areas of your life (if any) are not af- fected by marketing?

1. What is trends in marketing. 2. What is problems in marketing. 3. What is market gaps in marketing.

Give two examples of different ways that outstanding marketing companies do to learn about and understand their customers’ needs, wants and demands?

What are the different ways that outstanding marketing companies do to learn about and understand their customers’ needs, wants and demands?

Is it reasonable to believe that marketing technologies such as Big Data and Predictive Analytics would have been effective 10-15 years ago? Why?

Keep the following in mind: Do you think that marketing technologies like Big Data and Predictive Analytics would have been successful if they had been available to businesses 15 years ago? Does this make sense?

1. Why is marketing analysis, planning, implementation, and control important for business owners? 2. In what ways can marketing analysis help you as a consumer? Explain.

Is it possible that marketing technology like Big Data and Predictive Analytics would have worked 10-15 years ago? What's the reason behind this?

1-5 What are the four marketing mix elements that make up the organization’s marketing program?

Look at the following: Does it make sense that marketing technology like Big Data and Predictive Analytics would have worked 10-15 years ago? I don't know why.

Respond to the following in a minimum of 175 words:  How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.

Consider the following, among other things: Do you believe that techniques such as Big Data and Predictive Analytics, for instance, would have been effective in marketing ten to fifteen years ago? The question is, how did this come to be?

Superior Razors: The Marketing Research Process Firms invest billions of dollars in marketing research every year. Why do marketers find this research valuable? First, it helps to reduce some of the uncertainty under which they constantly operate. Successful managers know when research might help their decision making, and they take appropriate steps to acquire the information they need. Second, marketing research provides a crucial link between firms and their environments, which enables firms to be customer-oriented because they build their strategies using customer input and continual feedback. Third, by constantly monitoring their competitors, firms can respond quickly to competitive moves. This activity is important because it helps contextualize a firms' marketing research investment. Marketing research involves five key steps. The goal of this activity is to define those steps and to help you recognize the actions that must take place within each step. First, read about Superior…

Do you believe that marketing technology such as Big Data and Predictive Analytics would have been effective 10-15 years ago? What is the reason for this?

answer this on your own words, be on point on the answer

2-5. What is the difference between a marketing dashboard and a marketing metric?

Consider the following, among other things: Do you believe that techniques such as Big Data and Predictive Analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?

The Marketing Management : 1- What is the manning of Marketing management ? 2- What is the CRM Process ? 3- What is differences between Sales and Marketing ? 4- What are the duties of the marketing Manger ? 5- How does CRM help in marketing? 6- What are What are the top 5 CRM systems top 5 CRM systems? 7- Is CRM a sales or marketing? 8- What are examples of CRM?

describe .. How does strategic marketing address the needs of different customer segments?

Marketing Intelligence is an essential component of gathering internal and external marketing-related data, statistics, and information. In a sense, marketing intelligence is the cornerstone of effective marketing practices and strategy. Please address what a Marketing Intelligence System is, how it is utilized, why it is important, and what the internal and external sources of marketing intelligence may be...

1. Marketing involves, among others, "the delivery of value to consumers." However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product/service. Use a product of your choice as an example.