Boston Pizza Goes Family

No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?

3. What is your opinion about shampoo commercials that feature young ladies with long black hair? Are you aware of the subtle message involved in the ad?

Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink.  As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The       traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment company

Comparison of Competitve Advertisements: Samsung vs Apple Which advertisement is more effective according to the AIDA model? (ATTENTION – INTEREST – DESIRE – ACTION)? Which advertisement, in your opinion, is more effective in reaching and resonating with its target audience?

Product/Service Advertised: Dove Campaign for Real Beauty Text/Dialog: "We see beauty all around us"   Analyze the text of the ads based on the given guide questions.   Guide questions: What is the message of the text? How effectively does it represent reality? How is the message constructed? What lifestyle, values and points of view are represented in the text? What message do you perceive from the text? How might others understand it differently? Why? What is the purpose of the text? Who is the target audience of the text? Who might be disadvantaged? Who created the text and why?

Avon is a cosmetic company created to conduct business on enhancing women's beauty. This brand is now a global leader with massive growth and high revenues. Being the world's largest direct seller, the Company gives a lot of discount coupons on the purchase of Avon products. And to please customers and attract them, the company offers small gifts to them. Coupons, special offers, gifts are considered as Brand awareness Persuasion Supporting marketing efforts O Encouraging action

1. There are, of course, people of most lifestyle types in all European countries, but their numbers vary. Try to determine which lifestyles are the most common in some European countries that you know. 2. If you have access to foreign TV channels, try to compare the advertising in the ones from your own country with the foreign ones. Are the styles different? Are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?  

1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.

Assume a company is planning to promote a cereal toboth adults and children. Along what major dimensionswould these two promotional efforts have to differ fromeach other?

Recommend three advertising media for a campaign to introduce a new line of men's personal care products under an amir Khan label?

What is this for? How does one get this if doing a lyrical video of a song on YouTube?

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: 1. Who is the advertisement targeted to? How would you describe the consumer targeted with this ad (for example, age, gender, lifestyle, stage of family lifecycle…?)

Identify three television commercials designed to persuade buyers toview the products being advertised as shopping items rather thanconvenience items. What is similar about the strategies employed in thecommercials? Do you think the commercials are successful? Why or whynot?

Do you agree that beer advertisements portraying groups of active young adults having fun while consuming beer teach people that the way to be popular and have fun is to consume alcohol?

Critical Thinking Consumer-generated commercials seem to be part of a broader trend toward consum- er-generated content of all sorts. Examples include MySpace, Flickr (where users post photos and com- ment on others' pictures), blogging, and video-sharing sites like YouTube. Do you think this is a passing fad or an important trend? How (if at all) should marketers be dealing with these activities?

Comparison of Competitve Advertisements: Samsung vs Apple What is the purpose /objective of each advertisement? In what ways do the advertisements reflect the different strategies/positions of the two companies/brands in the marketplace?

Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success. illustrate are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?

The "We Believe" brand video campaign from Gillette sparked conversation and controversy by suggesting that now is the time for men to "be better," and move on from the toxic masculinity that is a cultural focus right now. Gillette launched in January a movie with a plot in which the brand is more at the periphery rather than at the center of the ad. the video takes the company's 30-year-old slogan, “The Best a Man Can Get," and shows how men can do better by pointing out toxic behavior when they see, intervening when appropriate, and protecting their children from bullies. this is an example of * Slice of life execution Animation execution Story telling executions Testimonial execution

1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?