Dunkin1 mm

.docx

School

Lorain County Community College *

*We aren’t endorsed by this school

Course

618

Subject

Marketing

Date

Apr 3, 2024

Type

docx

Pages

Uploaded by katejames03

1 Dunkin’ was founded in 1950 in Quincy, Massachusetts by William Rosenberg. Today, Dunkin’ is one of the largest coffee and baked goods chains in the world. Dunkin’ is a global chain of quick-service restaurants that specializes in gourmet coffee, hot and iced beverages, donuts, bagels, other baked goods, and various breakfast sandwiches. It serves over 3 million customers every day. ZZZZThe brand delivers high-quality products in a friendly environment, with excellent customer service. Dunkin’ constantly try to improve its menu, offering an assorted range of food and drinks to please its customers’ preferences. With about 11,000 franchises in about 30 countries, Dunkin’ is a top player in ibternational industry of quick-service restaurant chains. The company is entirely franchised and earns 100% of its revenues from licensing its brands to franchisees. ZZZZThe brand’s global marketing strategy is to provide excellent products, all while adapting products to be relevant to the local culture. Dunkin’ has a superior culinary innovation team who makes new food and beverage products, based on the local market. The company faces competition from several other brands. One is Starbucks, who is definitely the leading competitor of Dunkin, wand McDonalds being the other one that dominants the fast food chains in the industry. Dunkins prices fall between McDonalds and Starbucks are are considered quite affordable. The brand uses Global Pricing to offer affordable pricing to customers all over the world. According to a Dunkin’ both men and women frequent the brand. Dunkin’ Donuts appeals to families, students and professionals, who enjoy the delicious menu, and like the convenience, and affordable prices. Dunkin’ Donuts demographics cover a broad age range, form children to seniors,but sa slightly more popular with 18 to 29 years. The Dunkin’ target market is located in the US and internationally, however the lion’s share of revenue is generated in the US. XXXX

2 The Dunkin’ brand is pro-active on social media, with 1 million followers and counting on Twitter. The brand frequently posts smart, quirky content to keep the conversation going with customers and build engagement. So the goal of their social media marketing approach is to engage clients by creating fascinating content that they can’t help but try out. There are approximately 46.2 million people living in Argentina. Spanish is the primary language, but many people also speak English, Italian, German, French or Portuguese. Argentina has high education levels for both men and women. Argentinian people like the indirect communication style and rely heavlity on non-verbal and implicit communication. One needs to be familiar with the cultural norms and values of the community so that they don’t miss out on the important information shared in the context. BBBB When greeting others, handshakes are common, as is speaking in relatively close physical proximity to others in a manner that would strike Americans as warm and intimate. AAAA Also, Argentina is a very fashion-conscious country. Argentina's population is mainly urban, as 92.3% of Argentines live in cities, with the 10 largest metropolitan areas accounting for nearly half of the population (Data Reportal, 2022). Consumers are concerned with pricing; they prioritize purchases and like special offers. They are also not loyal to specific retail chains, and are constantly looking for better service, less time waiting at the till and an overall better shopping experience, wherever that may be. VVVV Starting a business in Argentina requires that businesses navigate a web of bureaucracy due to the country’s political, economic, and legal challenges. Even though Argentina is in the middle of an extraordinary financial crisis, the restaurant industry is thriving. Argentines are eager to get rid of the currency as quickly as they can, and that means the middle and upper classes are going out to eat more often — and that restaurateurs and chefs are plunging their revenues back into new restaurants (Alcoba, 2023). Even though there are many aspects that are

3 unfavorable to starting a business in Argentina, Dunkin has a rare opportunity to open stores and succeed, due to the thriving restaurant industry. Dunkin’s social media marketing strategy should be well received in Argentina, due to the excellent technology available and social media activities of the consumers, who will benefit from Dunkin’s social media channels and their app. Dunkin will need to make customers aware of the brand, offer exceptional customer service, communicate with the consumer, and satisfy the uniqueness of Argentina’s consumers. But differentiation is still possible through personalized approaches in which retailers create unique experiences tailored to individual customers (Lindecrantz, 2020). The United States and Argentina maintain a bilateral relationship based on shared interests including economic ties, democracy and human rights, counterterrorism and rule of law, improving citizen security, energy, science and technology, people-to-people ties, and education.QQQQ Starting a business in Argentina requires the registration of a business with the government and the payment of a certain amount of taxes and fees. Argentina is in the middle of an astonishing financial crisis. Due to Argentina’s slow economy and erosion of local purchasing power, U.S.exports of goods and services to Argentina declined from $18.3 billion (2018) to $12.5 billion (2021).. PPPPP Fast food franschising is highly competitive in Argentina when seeking local partners. Franschisg agreements are require obtaining any necessary licenses and permits, and ensuring compliance with applicable laws and regulations. Although Argentina is in an economic crisis, the restaurant industry is on an upswing. Argentinians attempt to get rid of currenct quickly, so what is happening people are going out to eat more often, thereby increasing revenues for restaurants. This is good

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version