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Competition - Major Issues
1.
Case & Evidence of why it is a major problem
Competition with other soda brands is one of the various issues Coca-Cola faces. It is an inevitable major problem in the world of business. Competing with brands such as Pepsi, Sprite, Dr. Pepper and Fanta to name a few. Being in competition with these brands means that Coca-
Cola has to constantly evolve, innovate and respond to change rapidly to keep up with the trends daily. Being able to innovate and respond to change is a clear representation of an internal problem that must be addressed before other brands do it quicker and move ahead of them in terms of innovating to new consumer demands.
One of the main reasons why Coca-Cola will see a decrease in their sales or market shares is due to the fact that the world is trying to find healthier alternatives due to the negative health benefits that link high sugar diets to diseases
. As the years have gone by, the “healthy lifestyle” has started to trend. With other soda brands adapting to this and creating more appealing drinks containing lower sugar contents and lower calorie contents in the soft drinks. The average per-capita consumption of soft drinks in the United States is forecasted to decrease a
total of 7% between 2023 and 2027. Not only are health concerns a major issue but consumer tastes and preferences are evolving, with increasing demand for healthier beverage options, such as bottled water, functional beverages, and natural juices. Coca-Cola must adapt its product offerings to meet these changing preferences to remain competitive. If this problem is ignored or inadequately resolved, Coca-Cola risks losing its loyal customers and market share to
