mkt 500 milestone 8

PART 2: SHORT ANSWER QUESTIONS                                                    Question 1                                                                                                             Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position.   In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.   Question 2                                                                                                                  20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility.  In 2002, they introduced the Book called “The Fall of…

Video Case Home Shopping Network Long ago, television marketing was associated with low-quality commercials broadcast in the wee hours of the morning that offered obscure merchandise. But Home Shopping Network (HSN) has played an instrumental role in marking television shopping a legitimate outlet. Around the clock, top-quality programming featuring name-brand merchandise is now the norm But just like any other retailer, HSN has had its share of challenges. This video illustrates how HSN has focused on principles of direct marketing in order to overcome these challenges and form strong customer relationships. As market conditions continue to shift, HSN explores new ways to form and strengthen direct relationships with customers. After viewing the video featuring HSN, answer the following questions:   Q1; 1. What are the different ways that HSN engages in direct marketing? 2. What advantages does HSN specifically have over brick-and-mortar retailers? 3. What recommendations…

Discuss how online, mobile, and social media have changed business-to-business marketing.

Don't plagiarize Context: Direct marketing reaches out to consumer directly with personalized messages. Some of the direct marketing activities include direct mail, online advertising, social media marketing, and direct selling. Inquiry: Why has direct marketing enjoyed such rapid growth in recent years?

Roblox Marketing What types of advertising and promotion are used? Does the company have a website? Who owns the site and how is it hosted? Does the company use e-mail for marketing notifications to customers? What are the proportions of sales by distribution channel? How many customers can the company potentially market its products to? What would be the volume by customer? What is the company’s market share? What is the trend? Are there new markets in which the products can be sold?

"In today's world customer Relationship Management is the key to successful Marketing" - Discuss.

For the past five years, Nike has concentrated on what it does best: selling shoes and assisting people in becoming better versions of themselves via exercise. Rather than competing with Apple, they just used technology to accomplish their objectives”. Our text suggests the idea of the effectiveness of the “15-second sell” which does well to enhance brand awareness or brand image rather than creating new brand associations. The fact I,s ads are now appearing in more unconventional places in an effort to keep up with digital marketing strategies that are working with savvy consumers. However, because Nike has decided that DTC is the best option for the company, they will be required to spend more on marketing as other competitors flood the market with the help of giant retailers like Amazon. For this reason, Nile would benefit from taking a digital snapshot of its online presence. With the crazy of Facebook now fading out, the company now more than ever needs to focus on social media…

Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.

Of the five promotion tools we have covered - Advertising, Personal Selling, Sales Promotion, Public Relations & Direct/Digital Marketing - choose ONE tool you would use to market ONE of the following products and explain why. Be sure to use your textbook as a reference. •NRG Solar Panels •New BMW model •McDonald's new fast food menu item •Ruffles potato chips •Launch of Adobe’s Communication Suite 3 Software

How does Coca Cola promote continued traffic, trust, brand awareness, and reputation? What are Coca Colas objectives, advertising strategies, message strategies, distribution, differentiation,and positioning strategy (STP)?

Instructions   In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels  Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of US$150…

Based on the image attached please seperate VRIO analysis ASAP thanks

Discuss how Godiva Chocolatier’s website (www.godiva.com) corresponds to the brand image portrayed by its retail stores. What are the promotion objectives that Godiva’s management seems to be pursuing on the website?

Hi I lead the customer support team for the magazines category . Customer questions for one vendor have increased since I star of the promotional campaing

I need the full  correct answer to this practice question I found online  . here's the instructions  describe how you can market the brand new chat shades website  through the following channels: pay-per-click advertising banner advertising affiliate marketing social media advertising search engine optimization

Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.

What is shopper marketing, and how might retailers use Wi-Fi technology to implement it? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

Please give 3-5 unique and good business name for Betondis (B2B business) for rebranding.  note: details in the photo attached

19. A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies? A) Sales promotions B) Special offers C) Trade shows D) Point-of-sale displays E) Missionary selling

Write a single-spaced memo (1-2 pages or 300 - 500 words) using the Microsoft Elegant template describing Shopify and how it impacts the marketing mix answering the following questions: What is Shopify, how does it work, and why would a retailer want to use it? How do online retail platforms like Shopify enable marketers to change the marketing mix?

Discuss the role of personal selling in the promotion mix. Name and describe different consumer sales promotion tools with real life examples

Discuss the selection of the strategy which AMSUPP can use to attractcustomers in Singapore.  Information for the case must be used to support the discussion

Hooray!  You just started a new position managing the marketing strategy for a bespoke fanny pack designer in Brooklyn.  The new brand is called DonkSaks and they're launching with a pop up in Fort Greene but will then sell primarily online via their own website. Explain the steps you will take to create an online marketing strategy for DonkSaks.