After Class Quiz Week 8_ Marketing Research-T123PWB-1

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Macquarie University *

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Marketing

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Apr 3, 2024

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12:18 08/03/2023 After Class Quiz Week 8: Marketing Research-T123PWB-1 After Class Quiz Week 8 Due Mar 9 at 12pm Points 15 Questions 15 Available Mar 8 at 12pm - Mar 9 at 12pm 24 hours Time Limit 25 Minutes Attempt History Attempt Time Score LATEST Attempt 1 5 minutes 15 out of 15 (M Correct answers are hidden. Score for this quiz: 15 out of 15 Submitted Mar 8 at 12:18pm This attempt took 5 minutes. Question 1 1/1 pts Instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent. This is known as which type of technique? Third-person technique Confidentiality technique Anonymous person technique In-direct technique Question 2 1/1 pts https:/learn.kfo.edu.vn/courses/201/quizzes/2141 17
12:18 08/03/2023 After Class Quiz Week 8: Marketing Research-T123PWB-1 is defined as the ratio of the number of completed interviews to the number of eligible units in the sample. Survey ratio Interviewer completed responses Confidence interval Response rate Question 3 1/1 pts is one of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process. Allocation of sufficient amounts for survey administration Stressing the importance of good questionnaire design in reducing these errors Focusing on paying respondents and interviewers appropriately Stressing the importance of thorough validation Question 4 1/1 pts may be defined as one in which all the primary questions have been answered. https:/learn.kfo.edu.vn/courses/201/quizzes/2141 217
12:18 08/03/2023 After Class Quiz Week 8: Marketing Research-T123PWB-1 A partially completed interview A completed interview An incomplete interview A non-valid interview Question 5 1/1 pts In order to reduce , it is useful for a researcher to offer the "don't know" option with questions that require mental effort. item cheating refusals to participate item breakoffs item omissions Question 6 1/1 pts Factors such as people who are busy or have no interest in the survey, who are turned off by the interviewer's voice or approach, or who feel a topic may be overly sensitive result in respondent omissions respondent cheating respondent refusals to participate https:/learn.kfo.edu.vn/courses/201/quizzes/2141 37
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