Digital Marketing Strategies for Enhancing Brand Awareness

Module Five Presentation Jasmine Charlton Southern New Hampshire University January 13, 2024 Dr. Jessica Lowery Clark

How will you use digital marketing to enhance brand awareness ? Connect with consumers via status and posts to allow consumers a chance to voice and feel connected to the product Use of YouTube and Reels on social Media will attract the consumer and develop brand awareness. Allow the purchase of products via social media for easier access for those experienced with social media third party purchases

Identify two digital marketing methods that can be used for brand awareness and support with reasons Text Messages • Many have phones with basic texting capabilities • Fun GIFS with animation attract attention easily • Short clear fun messages (SHEIN/ Fashion Nova) not daily but recurring and current with society Social Media • Use social group on different platforms to build customer loyalty • Make daily polls, statuses that will allow for the consumer to feel as their opinion matters • Use the comments and interaction to appeal to the consumers with better quality

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Identify two digital marketing methods that can be used for brand awareness and support with reasons Short Term Long Term Text Messages 1. To increase revenue and consumer loyalty throughout production 2. Retain consumers and broaden product throughout production Social Media 3. To create brand awareness to the brand being recognize and globally by every age and demographics 4. Seeing others post and curate content with the product without payment (free advertisement) Text Messages 1. To attract consumers to increase the brands visibility 2. Intrigue new consumers to become aware of the brand and sample Social Media 3. Hire social media team 4. Increase consumer loyalty and awareness

Use search engine optimization (SEO) to improve search performance Identify five keywords or phrases you will use to improve web search performance: 1. THEME PARKS 2. FAMILY FUN FOR ALL AGES 3. FAMILY THEME PARKS ON BUDGET 4. AFFORDABLE FUN FOR FAMILY 5. THEME PARK NEAR ME How will you redesign or rewrite the content of your website to support SEO strategy? 1. USE TAGLINES/HASHTAGS WITH KEYWORDS in all post, videos, social media, etc. 2. KEYWORD DENSITY

Inbound Marketing Inbound marketing is a digital marketing method that helps you attract customers to your business by creating useful content and experiences that resonate with audiences. (Stewart and Hall, 2012) How can they help in brand awareness? • Helps with consumer loyalty • Defines brand • Builds credible and factual validation that the brand is well Define inbound marketing and describe its efforts • Blog posts • Webinars • Infographics • Newsletters Define the required content strategy for inbound marketing

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References • Stewart, Sarah, and David Small. “What Is Inbound Marketing?” Amazon , Farrar Straus Giroux, 2012, advertising.amazon.com/library/guides/inbound- marketing#:~:text=Inbound%20marketing%20is%20a %20digital,than%20relying%20solely%20on%20ads. • What Is Digital Marketing? A Complete Guide - Adobe Experience Cloud , business.adobe.com/blog/basics/digital- marketing. Accessed 14 Jan. 2024.

Presentation Module Five

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