4 Ps and Advert Essay (1)
.docx
keyboard_arrow_up
School
American Military University *
*We aren’t endorsed by this school
Course
201
Subject
Marketing
Date
Jan 9, 2024
Type
docx
Pages
5
Uploaded by AmbassadorCrab2619
1
Week Two – Assignment One (4 Ps and Advertisements)
Sebastian Blalock
MKTG 201: Fundamentals of Marketing
Dr. Susie Pryor
September 12, 2023
2
The marketing mix consists of a combination of four Ps, and a marketing plan is a mixture of the different components. The four Ps are product, price, promotion, and place. What is the product that is provided? What price do companies charge for their services and why? How
is the company going to promote their goods and services? Where and how will the company get
their products into the market? (
Bergstedt, 2010). The four Ps are regarded as the more traditional and conventional marketing strategy; however, the value-based method is a more current and up-to-date method that can be employed by some companies and their teams. The three components of the value approach are creation, communication and delivery. Simply put, it
is “The process of collaborating with suppliers and customers to create offerings that have value, Broadly, describing those offerings, as well as learning from customers and Getting those offerings to the consumer in a way that optimizes value.” (
Bergstedt, 2010). The focus of both approaches is between the four Ps and the value approach. While the value approach is primarily concerned with the happiness and satisfaction of the consumer with the good or service. The four
Ps are a bit more dated and mostly focus solely on the product. Both give critical data and information regarding the marketing field that the company has sought to enter and base their products in. Nonetheless, with that information about the marketing strategies, it can be seen how different companies and corporations may use these separate strategies in order to influence their customer base. With one being tailored mostly towards optimizing value of the product towards its customers and the other being tailored towards creating consumer satisfaction whether that be with the overall purchasing experience or simply overall customer satisfaction with the product.
Any public space that caters to the demands described by Abraham Maslow’s Theory has
and places advertisements in highly visible and accessible areas, typically at eyesight or large
3
enough to be seen from almost anywhere within the defined area. The fast-food sector is an ideal example of this. Simply look around when driving through your town or watch T.V. for 30 minutes and you will see an astonishing number of these advertisements. Take McDonald’s, for example, where their advertisements feature the infamous buy one, get one free and other money-saving specials. Physiological needs are the primary identifiable needs, based off Abraham Maslow’s theory, through the discount that they are promoting. This includes food and water, which are the most basic survival needs in which McDonald’s appeals by having a large amount of food easily available and ready to eat for any consumer to purchase. The discounted prices will attract even more people that may have to restrict what they spend their money on, especially as economic hardship is becoming more of a norm. Easily accessible food items appeal to a majority of the population as having a meal in a timely manner benefit those that do not have the time to or are unable to cook, especially as most workdays end at five o’clock when people are most tired and are willing to spend the money on a fast meal. Advertisements of this type are targeting societal norms and behaviors of people that fall into a specific demographic. “Consumers’ ages, income levels, levels of education, and ethnic or cultural backgrounds all affect how consumers respond to the marketing mix.” (Marketing, 2021). By using advertisements, such as the buy one, get one free deals, it can be deduced that the target market and demographic are the people that live within low income areas and must work the typical nine
to five in order to survive and by creating these deals will simply encourage that person to spend their money on a fast and ready to eat meal rather than spending another hour, or longer, making food.
The next advertisement is the Apple iPhone. It seems like every other year Apple creates interest in their latest and upcoming smartphone by marketing and appealing to a wide array of
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
discuss potential target market of food panda and marketing mix of food panda? ( in brief )
arrow_forward
1.5 Correctly describe MARKETING ORIENTATION AND provide an example in the industry of Sport and Leisure.
arrow_forward
Task 10The subject of MarketingMark the statement or statements below that are correct:
According to Baines et al __________
Select one or more options:
Is pricing of the organization's products primarily a task for other functions at the company than the one that works with marketing, such as. the company's finance function
Is marketing synonymous with sales
If the development of new products is something that marketers should not get involved in, it is a task that other functions at the company do better
Is communication and advertising marketers most important task
Marketing is about creating value for customers, society and stakeholders
Should one sometimes try to deceive the consumer
arrow_forward
Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.
arrow_forward
Thanks in advance
arrow_forward
1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? (Minimum 150 words)
2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. (Minimum 150 words)
3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)
4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…
arrow_forward
Product, price, place, and promotion
Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disney
arrow_forward
This is the basic Marketing Plan in Business please relate to Tourism Destination.
• Define your target audience: Determine who your ideal customer is by analyzing demographic information such as
age, gender, income, and location.
• Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you
identify opportunities and challenges and determine how to position your brand.
• Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or
building brand awareness.
• Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from
competitors and resonates with your target audience.
Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience,
such as social media, email marketing, or advertising.
• Create a budget: Determine how much you are willing to spend on marketing and allocate resources…
arrow_forward
Pls help with below homework.
During the chrismas, the increase of sell on the coffee shop are lead to various factors, which are these factors from a marketing point of view ?
Which are the limitations?
arrow_forward
Launch a newly product "laptop" of the following products for completing your marketing plan.
1. Corporate Objective
2. Marketing Objectives and Strategies (The product you are launching) 3. Setting Marketing objectives 4. Characteristics of the product 5. Market Potential 6. Market Segmentation 7. Target Market 8. Product Positioning
9. Objectives of each promotional activity
arrow_forward
Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooter
arrow_forward
BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________.
Question 9 options:
market share fluctuation
competitive strategy
success of marketing campaigns
strategic financial investment
arrow_forward
Please explain the different marketing management orientations in one paragraph.
arrow_forward
1. Answer the following.
Provide the monthly sales plan of shopee (please use gantt chart or a suitable graphical representation for data visualization)
Use this in creating the sales plan:
January: New Year promotions, kick-off sales meetings.
February: Valentine's Day promotions, lead nurturing activities.
March: End of Q1 push, performance review, and strategy adjustment.
April: Spring sales campaign, customer feedback collection.
May: Mid-year training, product refresh.
June: Mid-year performance review, prepare for summer promotions.
July: Summer sales push, lead generation activities.
August: Back-to-school promotions, focus on upselling.
September: End of Q3 push, prepare for Q4 strategy.
October: Fall sales campaign, early holiday promotions.
November: Black Friday and Cyber Monday sales.
December: Holiday sales, year-end clearance, customer appreciation events.
arrow_forward
Business: Coffee shop
- Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services.
Product/service: COFFEE
3 Reason of choosing the product/service:1.2.3.
arrow_forward
Please answer in detail
Name and discuss 3 primary types of objections customers typically raise:
1. Price objection: Customer believes quoted price is too high.
2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product.
3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.
Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.
In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product.
Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…
arrow_forward
Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)
Address the following items in this section of the assignment:
Product: Explain the sport product or service to be marketed.
Price: Identify the cost of the sport product or service as compared to its competition.
Place: Describe how the product or service will be distributed to consumers.
Promotion: Recommend how you will make consumers aware of the product or service.
arrow_forward
The product is iphone.
Introduction
Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand.
Four Ps of Marketing
Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose.
• Product: Describe the want or need your product addresses.
• Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.
• Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive
product and its relative pricing.
• Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.
•…
arrow_forward
Please answer this Simple question
arrow_forward
1. What is new market target of beauty products.
2. What is new market target of food products.
arrow_forward
Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples
arrow_forward
1) In details explain who is dutch lady UHL full cream milk target market.
2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category?
3) What consumer need dutch lady milk satisfy
arrow_forward
Current Marketing Mix (4Ps) for WALMART
Product Strategy
Briefly describe your product or service. Consider:
· Where is it in the product life cycle
· What level of quality and consistency does the offering have?
· What features does it have?
arrow_forward
Answer 7, not 6
arrow_forward
1. Definition problems of marketing.
2. Definition market gaps of marketing.
arrow_forward
Explain formulating a profit driven strategy as on the image below.
arrow_forward
A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below.
Media
Marketing Strategy
Convenience
Quality
Price
Television
492, 630, 559, 447, 480, 624, 547, 444
464, 559, 759, 558, 528, 670, 534, 657
678, 628, 591, 633, 684, 761, 691, 549
Social Media
464, 559, 759, 558, 528, 670, 534, 657
710, 650, 705, 653, 577, 837, 629, 799
705, 585, 527, 499, 515, 566, 710, 547
Newspaper
690, 650, 705, 653, 577, 825, 629, 799
577, 616, 708, 486, 480, 652, 585, 538
803, 583, 825, 597, 813, 564, 708, 615
At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- discuss potential target market of food panda and marketing mix of food panda? ( in brief )arrow_forward1.5 Correctly describe MARKETING ORIENTATION AND provide an example in the industry of Sport and Leisure.arrow_forwardTask 10The subject of MarketingMark the statement or statements below that are correct: According to Baines et al __________ Select one or more options: Is pricing of the organization's products primarily a task for other functions at the company than the one that works with marketing, such as. the company's finance function Is marketing synonymous with sales If the development of new products is something that marketers should not get involved in, it is a task that other functions at the company do better Is communication and advertising marketers most important task Marketing is about creating value for customers, society and stakeholders Should one sometimes try to deceive the consumerarrow_forward
- Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.arrow_forwardThanks in advancearrow_forward1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? (Minimum 150 words) 2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words) 4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…arrow_forward
- Product, price, place, and promotion Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disneyarrow_forwardThis is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…arrow_forwardPls help with below homework. During the chrismas, the increase of sell on the coffee shop are lead to various factors, which are these factors from a marketing point of view ? Which are the limitations?arrow_forward
- Launch a newly product "laptop" of the following products for completing your marketing plan. 1. Corporate Objective 2. Marketing Objectives and Strategies (The product you are launching) 3. Setting Marketing objectives 4. Characteristics of the product 5. Market Potential 6. Market Segmentation 7. Target Market 8. Product Positioning 9. Objectives of each promotional activityarrow_forwardCreative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooterarrow_forwardBCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investmentarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning