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Ethics Firms are increasing their use of search engine marketing in which they pay search engines such as Google and Bing for priority position listings. Social media sites such as Twitter generate revenue by

The actual sale is made in the ___________ stage of the personal selling process: Select one: a. Approach b. Follow up c. Closing d. Handling objections

Which one of the following is NOT part of personal selling process? O a. Need and problem identification O b. Pre-approach O c. Advertisement O d. Closing the sale

What are the components and dimensions of the organization's message? The message that contains the company's vision, objectives, and so on

Listen If a potential customer has a concern or objection, what should a salesperson do? A) Review the advantages of the product B) Have answers and alternatives ready C) Compare the product to competitors O D) Offer a discount E) Press to close the sale

In which part of the sales meeting the salesperson will use questioning skills to learn about the prospect Select one: a. Answering the questions b. Establishing Rapport with the Prospect c. Gaining Background Information d. Presenting the Product

Informative advertisements speak to the audience in a straightforward manner. Agencies prepare them extensively for radio commercials, where verbal and visual communication takes place. * True False TOSHIBA

1. Many of us are not comfortable selling or don’t think we would be a good sales person. Find a video on a sales technique or process that they are comfortable with and would believe in. Provide the link to the video and write a 1-2 paragraph overview of the video and tell why you liked this sales technique.

Write a few short paragraphs that showcases the unique and exciting opportunities for brand partnerships within the entertainment industry. Your target audience is potential brand collaborators seeking innovative and engaging avenues to connect with their audience. Remember to keep the content concise, persuasive, and tailored to the needs and interests of potential brand partners in the entertainment sector. (Write at least 5 examples of opportunities).

What are alternatives of communicating with prospects and customers through canned sales presentations written sales proposals , and organized sales dialogues or presentations

Discuss the effectiveness of a sales letter when it grabs the reader’s attention, builds interest, and motivates action. What mistakes have you seen in sales letters that should be avoided in your writing? Provide some concrete examples on how they could be overcome.

A health club is offering special rates to all incoming freshman at a local college. The health club's marketing director will send out a formal communication to all the incoming freshman parents prior to the start of the fall semester. Which form of communication should the marketing director use? memorandum O instant m sage O short message service text message letter

. Features, design, quality, brand, and packaging are represent core customer value augmented product actual product product support O

The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products is known as: a. consumer orientation b.costumer persuasion c.sales orientation d.non of the above

You are now consulting for an established beverage company. Include a conversation with the firm about updating its online image and how the internet should be utilized as part of your overall marketing campaign. Before releasing any new web pages to the public, make sure to test them thoroughly.

You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.

State Farm agents asking questions and listening carefully to what the customer is saying typically takes place during which step in the personal selling process?   Presentation   Pre-Approach   Gaining Commitment   Social Branding   Prospecting

Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.

According to Panagopoulos & Avlonitis (2010), what does a sales strategy primarily involve? a. Allocating financial resources only b. Focusing solely on sales force management c. independent actions unrelated to customer values d. Managing customer relationships based on their value to the organization

Which of the following is NOT likely to be found in a company with a marketing          orientation? The company: Sells whatever it can make. Designs its packaging as a selling tool. Uses marketing research to see if it is satisfying its customers. Sees delivery as a service. Focuses on locating new opportunities. Please share solution with reasoning

What is the first step in the personal selling process? a. Follow up b. Approach c. Prospecting d. Closing the sales

Give typing answer with explanation and conclusion

When preparing a sales presentation to a prospect with an intuitor personality, a salesperson should pay attention to all of the points, EXCEPT? * Prospect will probably desire to have a salesperson who can provide knowledge they can learn from O Prospect will probably desire to evaluate multiple options Prospect will probably desire to be a little guarded and not provide a great deal of helpful feedback Prospect will probably desire to understand how you can help them with their goals or vision O Prospect will probably desire being presented with precise options. A Truck dealer induced a finance company to enter into a hire-purchase agreement by contributing false information about the amount of deposit paid by the customer unknowingly, who later defaulted and sold the Truck to a third party. This is an example of: * O Misuse of relationship marketing Sales puffery A warranty of fact O Misrepresentation O A statement of fact

You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?

Salesforce representatives meeting with Amerifirst Home Mortgage executive focusing on the key 2-3 benefits (i.e. value) to the buyer you would introduce in the Approach stage and emphasize in the Presentation and Negotiation/Handling Objections stages