MKT301 Case2 2023 Cruz Michael

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

A marketing firm would like to test-market the name of a new energy drink targeted at 18- to-29-year-olds via social media. A study by the Pew Research Center found that 37.6% of U.S. adults (18 and older) do not use social media as of Oct. 2015. The percentage of  adults age 30 and older is 70.1% of the population. In addition, we know that the percentage of the U.S. adult population that is either 18-29 or uses social media is 67.7%.  You should construct fill out a contingency table for this information.  You can construct a hypothetical 1000s table or a probability table. To answer the following question What is the probability that a randomly selected U.S. adult is aged 18-29?

Sporting events have been severely affected since the global pandemic. Advise the promoters of The ISSA Boys & Girls Champs, on how it can take advantage of social media and mobile media marketing to increase support for and attendance at this annual event. Be sure to include how the company can measure the effectiveness of its social media promotional efforts.

There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..

In designing a Social Media Marketing (SMM) campaign for a new product, what factors should be considered when selecting the appropriate social media platforms? Who is the target audience or customer segment for the new service or product? When creating a social media campaign, how can this information be used? What is the unique value proposition of the new service or product that can be shown through social media? How will the new service or product be promoted and distributed through social media? Analyzing the performance of a Social Media Marketing campaign is crucial for optimizing its effectiveness. Which key metrics should be monitored and analyzed, and how can social media analytics tools assist in measuring the success of a new product campaign? Discuss the importance of tracking metrics such as reach, engagement, conversions, and return on investment (ROI) in evaluating the performance and making data-driven adjustments to the campaign strategy.

Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activity for both marketers and consumers.

ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara  business to improve their sales.

You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.

Provide a detailed overview of all the social media networks Higher education institution utilised in the social media campaign to support their 2023 academic year student registration. For each social media network used by Higher education institution in their 2023 academic year registration campaign include a critical discussion of the advantages and disadvantages of each of these social media networks used. (500 - 700 words)

As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.

Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.

The marketing director for a furniture (or refrigerator) manufacturer has been assigned the task of developing an integrated marketing communications program to emphasize the furniture’s natural look (or refrigerator's newest functions). Discuss the problems the director may encounter in developing this message and in ensuring that consumers understand the message correctly. What type of noise may interfere with the communication process?

You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.

Explain sales communication model? What makes this model fail? Suggest remedial actions for the same.

You run your own a Digital Marketing agency. You have got a contract from an International Gym Chain which plans to enter India. You are tasked with setting up of the Social Media Marketing plan for the company. Please write in less than 1000 words What will be the steps you will take?

Facebook Analytics help businesses trace a specific user across all of their browsers and devices when signed on to Facebook. This information leads to targeted online marketing campaigns. Give an example of an experience. Is it worth regulating this industry? What are some potential costs of doing so?

In February 2019, India-based FMCG company Dabur India (Dabur) launched a new digital campaign named #ToMyBeeLoved' on Valentine's Day. Through this campaign, the company urged the influencers to encourage self-love among their followers. It also emphasized the importance of staying healthy. This campaign, which helped the company to reach out to bloggers and influencers from diverse backgrounds, also talked about people inculcating the right habits into their daily schedule, doing things they loved, prioritizing self-care, as well as showing affection to their loved ones.In February 2011, Dabur launched its first online shopping portal i.e. 'www.daburuveda.com'for its beauty products range, targeting women of above 25 years of age in urban areas. The website helped consumers to know, understand, buy, and gift the exclusive Dabur Uveda range of skincare products. It enabled consumers to purchase any of the Dabur Uveda range of products online and make payments through debit or credit…

BROADCAST-TELEVISION MEDIA BUY (Week of Jan. 25, 2016) Household Rating 7.5 Total Viewers 11,979,000 TV Show Network CBS NCIS Scorpion CBS 6.6 10,695,000 NCIS: Los Angeles CBS 6.5 10,063,000 Grease: LIVE FOX 6.4 12,206,000 Madam Secretary CBS 6.3 10,201,000

Video-Conferencing based Marketing can be hard at times. Give any three disadvantages or  hurdles that can be faced. Justify your answer.

What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.

Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?

Your organization specializes in selling fashionable clothes to tweens (age 10 to 12) who wear only the most carefully selected clothes that allow them to project the exact image they want to put out there, right down to their socks. The head of marketing for your company wants to augment in-store sales with sales from a social shopping platform. How might such a platform be designed to appeal to the target audience? What special issues might arise in marketing to this youthful market?

What is dictation? Subject: Business Communication

Influencers on social media are seen as one of the most significant, and at the same time controversial, developments in marketing in recent years. Companies have flocked to influencers to increase their visibility and access to Millennials and more recently, Gen Z consumers. Influencers have a unique power to inform, remind and persuade their followers. Their effectiveness for advertising products and services, however, is also often debated and questioned.    Please select an influencer, introduce the influencer briefly, and discuss/analyze the influencer you have selected based on the criteria listed below: Likability or appeal for the target audience Authenticity/Passion Ability to engage with audience (you can give examples!) Visibility (also identify and discuss the platforms that your influencer uses) Effectiveness (have the companies that have worked with this influencer benefitted?) Anything else that you consider particularly relevant!

How does the trade-off between reach and frequency influence media planning? Define the reach patterns and provide examples when each should be used?

Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan:  Promotion Strategy Social media design Facebook, twitter, etc.)  TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:

Students are to describe any TWO (2) activities undertaken by a company in theircommunity that they would consider to be marketing activities. 1.You are to describe themarketing activities that you encountered/ experienced or observed2. Identify what marketing activities you consider them to be?3. Explain in your own words what is the company that is undertaking the activities tryingto do. What do you think is their objective(s)?4. Who are the activities or messages targeted to?5. Based on your reading of the course material, what marketing principles do theseactivities demonstrate?6. Do you consider the activities or messages to be effective? Why or why not?

Go to a company’s, organisation’s or specific brand’s website that has a link to Facebook, Google+, YouTube, Twitter and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement.