MKT-445 TopicData Collection Techniques for Michael Kors Customer Experience Survey Design

The correct answer is: Marketing Information System Question 8 Incorrect Mark 0.00 out of 1.00 12. All the followings are true regarding the marketing process except: a. Only those who work in the traditional marketing department are charged with performing marketing activities b. Marketing is involved whenever individuals or organizations have a choice to make C. Any individual inside of an organization who can potentially win or lose customers is in marketing d. Any set of activities attempting to influence consumer choice is marketing The correct answer is: Only those who work in the traditional marketing department are charged with performing marketing activities

Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design:  What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?

Q1 Your company recently launched a new "dry" shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product.

Q1.‏What is the difference between the types of data 1- categorical data, 2- numerical data, with an example of each type

q4

1. Create example of data analysis method and the use primary data in research. 2. Create example of frequency analysis and descriptive analysis in research. 3. Create example of multiple regression analysis and correlation analysis in research.

Please both answer ?

Divvy Bikes 2021 summer ridership has increased 30% from the ridership levels in 2020.  Divvy's management attributes this to 2020 having fewer work places and recreation venues were open than in 2021.   This is an example of which type of data analytics?   Question 6 options:   a)  Descriptive   b)  Diagnostic   c)  Predictive   d)  Prescriptive

34. Method - can be in two parts: research design, finance and data collection Select one:TrueFalse

q25-  Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?”     Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analytics

1. Give a specific example and scenario in Hospitality Industry that we can apply the Data Analysis Cycle. Identify the Problem Identify Available Data Sources Identify if Additional Data Sources are needed Statistical Analysis Implementation and Development Communicate Results Maintenance

Question 1: Sweet Cookies is planning to launch a new line of cookies, but it’s little unsure of the market reaction. The new line of cookies has a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Assume that you are marketing researcher hired by the firm. Formulate the: Management decision problem. Marketing research problem and its components. Research design.

what are the benefits of running a markerting analysis?

There are a variety of methods of data collection in qualitative research, including observations, textual or visual analysis (e.g. from books or videos) and interviews (individual or group). However, the most common methods used, particularly in humanities and social science research, are interviews and focus group discussions.From the forerunning commentary, briefly outline the step-by-step procedures you would take for the following qualitative data collection methods when conducting your study:QUESTION 1.1Google meet interviewsQUESTION 1.2Participant observationsQUESTION 1.3Structured interviewsQUESTION 1.4Focus group discussions via Google MeetQUESTION 1.5.Direct observations

25. Types of secondary data:Documentary, Surveys, Multiple-source secondary and single source  Select one:TrueFalse

Which test is best to test the hypothesis that multiple variances (2 or more) are equal?   Group of answer choices 1. t test 2. proportions test 3. Mood's median test 4. Levene's test 5. Analysis of Variance (ANOVA)

QUESTIONProvide a comprehensive evaluation of the characteristics and limitations associated withthe use of a survey method for a market research study

Which business research analysis assesses relationships between continuous data outputs and discrete data inputs?   1. Logistic Regression 2. Regression 3. ANOVA 4. Chi-Square Contingency Table 5. None of the above

Alpesh

1.1. In this abstract, it is stated that data collection was based on primary data, by using closed ended questionnaire as the main research instrument.Provide the reasons why a close ended questionnaire was suitable for this study.

15. A manager of a store wants it to be the sales leader in the region. In order to achieve this goal, the manager must analyze data to determine whether objectives have been met, efficiencies achieved, and goals obtained. Which tool should this manager use for this assessment? A:Key performance indicators (KPIs) B:Revenue growth rate (RGR) C:Customer lifetime value (CLV) D:Customer acquisition cost (CAC)