Written Assignment Unit 1

Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.

1. How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies? a.Were you taken aback by the list of the most valuable brands in the world? Do you frequently choose to buy recognizable brand name goods? Do you have any brands to which you are devoted? What feature of the product inspires brand loyalty in you?

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

ABC traders has experrienced a decline in its reveneue and profit growth over the past two years. The organization diversified into threee product lines during the past year. Huge investments were made to develop the new products. With reference to the above abstract, advise ABC Traders on how to recover its profitability and how they can create value

Explain formulating a profit driven strategy as on the image below.

Address the following items on the (Indian Cricket Team) Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service

Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?

Can you create a Strategic Position and Action Evaluation Matrix (SPACE) for a travel agency which offers an all in one package. Accomodation, excursions and car rentals

The case distinguishes push and pull strategies. The case mentions that Sun Pacific heavily uses a pull strategy because the promotions target the end consumers of the supply chain. However, they also would have to promote to the retailers (B2B) customers as well to ensure they stock the product on their stores and outlets. Design promotional materials, including key selling points, that Sun Pacific could use to “sell” its product successfully to its B2B customers

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

(b) The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.

6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…

What are the pros and cons of selling the champion brand? retaining the champion brand? which option would benefit HBI the most?

Current Marketing Mix (4Ps) for WALMART Product Strategy Briefly describe your product or service. Consider: · Where is it in the product life cycle · What level of quality and consistency does the offering have? · What features does it have?

Among the 7P's of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why?

Product: Little Caesars (regular pepperoni pizza) Answer the following questions in relation to the chosen product. a) What is the real need for this product? b) What is its approximate price? c) What do you consider to be the appropriate income level of the target population for this product? d) If you wanted to compile information, what would be your primary and secondary sources of choice to consult to obtain information on this particular product/service?

The product is iphone. Introduction Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand. Four Ps of Marketing Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. • Product: Describe the want or need your product addresses. • Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy. • Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing. • Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc. •…

АСTIVITY: Think at least 3 products that you want to buy with different brands, quality, and price . Products brand quality price 1. 2. 3. Guide Questions: 1. How did you arrive in your decision to buy that particular product? 2. Do you think you have selected the best product that will satisfy your needs?

Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/price

Place: What are Possible ways to get the coca-cola product  to the consumer What is a possible place to store the coca-cola prodcut  Where is coca-cola sold?

Why do marketing professionals care about and participate in supply chain decisions?  2. Why is being able to track products important to companies? Why is it important to consumers? How can it add value to products?  3. Describe the reasons why outsourcing and offshoring occur.  4. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?

1. Why do you think "Brand" is important? Explain your answer. 2. List down 10 business enterprises which are considered services under the product classification category.

Groups Explain your answer in no more than five (5) but no less than three (3) sentences. 1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each. 2. How important is their selling price regarding the company's long-term sustainability? 3. In your opinion, how can they further improve their business?

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

What are the points of difference, or unique attri-butes, for GoPro products?

3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university 4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products. 5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product?  What is your competitive advantage in the market? Can you compete globally with your product?

Can you create a Quantitative Strategic Planning Matrix (QSPM) for a travel agency which offers an all in one package. Accomodation, excursions and car rentals.

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

Q. Describe what  firm does, and what steps it might take, to improve the marketing relationships with its customers.

Please answer in detail with references 1. Thinking about the used-car business in general, what are the key links of the value chain? What are the key stages in the process by which a used-car company acquires, refurbishes, markets and then sells a vehicle? 2. What is special about the value chain of an online seller like Carvana? Which links of its value chain are different from those of a conventional used-car seller? What are some of the strategic implications? 3, In thinking about the value chain, why is scale so essential to a company like Carvana? Why is scale more important than to a traditional used-car seller?