MKT 640 Module 4_ STP Proposal

Yuwani’s is an Italian clothing brand. They recently entered in the Pakistani market. They have a wide range of casual and formal apparel for both men and women. They offer trendy colours and the latest Italian fashion that attracts youth, middle aged, and elder customers. They hired you as a marketing specialist for Pakistan. You are required to perform following tasks.  Identify the major competitors for the brand in Pakistan.  Discuss the four key brand strategy options and suggest any two of them for the brand in Pakistan.  As they are new in the Pakistani market, discuss the two pricing strategies and suggest one of them for Yuwani’s.

HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors.           Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

for the sport product i selected Indian cricket team for the Marketing Plan.   Please address the following items in this section of the assignment: 1.What type if image would you like to create for the sport product or service? 2.What type of advertising do you recommend for your sport product or service? 3.Are there any specific promotions you suggest for the sport product or service? 4.Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?

Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.

As a result of Covid-19 pandemic, the use of sanitizers came to be one of the important conditional products for both business and individual customers however producers should maintain their state of production post Covid-19 via encouraging the use of sanitizers to different groups of customers. Based on your own choice, select one of your favorite brand sanitizers to analyze the following while citing examples: 1- The different new trends in segmenting and targeting that the firm marketers may use to increase its production to multiple groups via multiple segmentation and targeting bases  2- Your own creative ideas to use the various techniques of brand placement, retro branding and stealth marketing that the firm brand marketers may use to strengthen the brand positioning  Cite any references you used both in text and at the end of your assessment in Harvard style referencing.

1) In details explain  who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy

From the Recommended Product Portfolio choose one type of market (core, strategic, or opportunity) where should Philippines focus their marketing efforts and describe the recommended marketing strategy to this type of market.

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

You are required to select a commercial product/service/ offering of your choosing. This can be from any industry or any cartegory. You will then analyze the chosen product under the following categories. 1.Discuss the type of target market segmentation your selected product utilises, and fully justify you answer in the context of this example.

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

based on what has been discussed above do you think market research is beneficial to Tiger Brands and support your answer

markets where concentration is very high E commerce and pharmacy and drug store are two markets select one in which concentration is more likely to lead to consumer harm than the other. What role do substitutability and market definition play Explain

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Sports Marketing At CSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible types of target markets to whom CSU Stanislaus could direct the program, using multiple segmentation, targeting and positioning approaches. Discuss different types of research that CSU Stanislaus should undertake to support their decision. Besides potential students, what other stakeholders should CSU Stanislaus gather data about/from in order to support the decisions that need to be made? Is there a means by which CSU Stanislaus could test market the program?

You are the Marketing Manager for DellCorporation and your company has operations in the whole of East Africa Region. You recognize that marketing orientation enables organizations to respond to market needs with appropriate offerings that enable the realization of better returns. In the marketing of services, managers must be conversant with the characteristics of services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.

Among the identified 7ps of marketing which do you think are the three most appropriate marketing mix in a sari sari store business and why?

One way to maintain exclusivity for a brand is to raise its price. That’s what luxury fashion and leather goods maker of Louis Vuitton did. The company does not want the brand to become overexposed and too common, so it raised prices 10 percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the company’s $13.3 billion revenue from its fashion and leather division, accounting for $8 billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a company’s products, but when price increases, so do the product’s contribution margins, making each sale more profitable. Thus, sales can drop and the company can still maintain the same profitability as before the price hike. If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2,Marketing by the Numbers, paying attention to endnote 6 on the price change…

Apply the marketing principles to Manchester United football club: What classification is the core sports products and non-sport products used by the club? Describe the key strategy the club has focused on for effective marketing, and give a rationale for your answer, along with examples.

1. Prepare a detailed e-commerce marketing plan for a “fictitious” product/service which is to be launched in the country. 2. Undertake a current situation analysis, including SWOT analysis, Porter’s Five Forces etc. for the product/service. 3. Identify your e-commerce company’s marketing objectives and goals for B2C and B2B target markets in the country. 4. Prepare an appropriate segmentation, targeting and positioning strategy for your product/service.

A company will apply STP (Segmentation, Targeting, and Positioning) model in order to serve the target consumers and to fulfil customers’ needs and requirements. Assume that you are the marketing manager of Air Asia, EXPLAIN how Air Asia use the STP model to meet customers’ needs. Give examples to support your answer.

Provide a marketing plan for tourism destination in Bicol Philippines

The Ansoff matrix is one of several different market penetration approaches that are used by marketers for over 40 years to determine strategic priorities. Use the Ansoff matrix and apply the different strategies for product growth and product development to Zara and their new sustainable clothing range that they want to launch .in your answer include a visual presentation of the diagram

On the world market, some marketing strategies do not involve altering the price of a product or service. Demonstrte how the following have been used to establish non-price competition: A) advertising campaigns B) promoting excellent workmanship

He states that as production moves outside of the U.S. to low-wage countries, American workers suffer at home. This is a serious issue for the company, but it is projected that UAW members will see their wages grow domestically. This will make Ford's move to Mexico even more advantageous for the company. Moreover, top management at the company explained that over the next few years, Ford will spend more than $9 billion in the U.S., which is expected to create or maintain 8,500 jobs. Increasing its presence in Mexico is not the only initiative Ford is implementing. As a part of its strategic "Óne Ford" plan the company has allocated billions of dollars to expand its global production capabilities in places like Spain, Germany, China, the Middle East, and Africa. While Ford's improves its financial outlook, how will it deal with the negative attention generated by moving jobs outside the United States? Is it pos- sible for the company to increase its profitability and reduce its…

As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong.  Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and

Is the following statement correct?   Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model).     Please choose an answer: True Not correct

Identify the target market for a food truck using at least 2 segmentation types and provide a description. Clearly label each of your two segmentation types as either demographic, psychographic, geographic, or product-related. Explain the 2 segmentation types and why were they chosen.

TWO (2) sales  promotion   activities   for the year 2023. Cocomomo pets