C201 Chapter13 Quiz

create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.

5) Plastical Company is a manufacturer of plastic box that are used by Sally's Beauty to contain its' cosmetic product. In this instance, Plastical Company acts as a A) retailer B) marketing intermediary C) customer D) media E) supplier

92) The first firm to sell a new product category is referred to as a(n): a) Product pointer b) Investor c) Market pioneer d) Investors

describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning

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3. Explain Content marketing? 4. Discuss Relationship management?

A benefit of advertising is that:​   Question 40 options:   a)  ​it creates a long-term, committed relationship between a salesperson and a customer.   b)  ​it has a very low cost per contact.   c)  ​it facilitates consumer empowerment.   d)  ​it provides opportunity for immediate feedback from consumers.

answer must be brief and concise describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning

At the very least, the identifies the product or brand. It might also describe several things about the product and promote the brand. Select one: O a. line extension O b. social marketing O c. label d. specialty product

Plz explain in detail

4. with the help of ONE case study "levi's jeans or pulser" advertisement, explain the concept of AIDA model. Using same advertisement you picked to explain AIDA model, how can you convert the ad to make it suit the AICA model.

Explain how salespeople can generate feedback from buyers. Edit View Insert Format Tools Table 12pt Paragraph v BIUAV 2 T² : v 0 words

See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10

Chapter 16 also discusses bounded rationality, whichis consumers’ limited capacity for processing information. Many retailers who use scent diffusers usesuch small amounts of scent that consumers maynot realize that the retailer’s scent is playing a role.Discuss the ethical implications.

17- Mature retailers are vulnerable to new discounters with _________ a. Low-cost structure b. Middle-cost structure c. High-cost structure d. High expenses structure

Give typing answer with explanation and conclusion

Write a brief executive summary about Smatrul tuya wifi including and opening paragraph and description of the product and it’s use etc.

Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy?   1. Customer service   2. The resulting manufactured cost of a new   product   3. Selection of distribution channels   4. They all are       The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following?   1. Value proposition   2. Customer perception   3. Goodwill   4. Brand       Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change?   1. It features more diversity   2. It has become more honest   3. It's moved from print to television   4. It has become more aspirational than informative

3 Explain the differences between a bannerad, a pop-up ad, a pre-roll video ad, andsearch marketing (also called search engineoptimization).

Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.

To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps). for grab company

The objective of marketing communications is to enhance brand equity as a means of ____________. Select one: a. reducing the advertising budget b. increasing consumer brand loyalty c. increasing short-term sales d. defining the marketing mix e. reducing the promotional budget

A yoga centre found that more than half of its customers have stopped attending its classes in the last year. So it decided to devise a promotion that are aimed at attracting these customers to sign up for their classes again. The yoga centre is adopting __________ segmentation?Question 17 options: 1) lifestyle 2) usage rate 3) user status 4) benefits sought

1. Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories.                  A brand manager's work comes with not only creative but also financial responsibility - to an extent that they're sometimes responsible for the brand's P&L also. As a brand manager at Eash, what are the ways you would be able to unlock new revenue models that have a direct and substantial impact on our bottom line. (Note - As a bootstrapped business, your thought process for this question is important to us. Be as entrepreneurial as possible). Please Explain in brief.

1. What is the product being advertised? 2. What does the advertisement say about the product? 3. What message does the image communicate? 1 Save the LOSE THE BLUBBER: GO VEGETARIAN. B & B OUTDOOR M

Choose the correct option 1) Belinda went walking through the CNE (Canadian National Exhibition) and was offered a free sample of honey infused with vanilla. She had never tasted something so amazing. She bought 3 bottles. This is an example of which integrated marketing communications tool? a) Direct Marketing b) Personal Selling c) Advertising d) Sales Promotion   2) Adrina has a flower shop. She is planning to increase her store traffic by 10% in the next five months. She estimates that she should spend extra $1,500 on advertising to achieve that goal. In this example, which budgeting methods does Adrina use? a) Competitive Parity b) Personal Decision Strategy c) Objective and task d) Percentage of Sales   3) CIBC holds a 5K or 1K walk or run that raises funds for Canadian Cancer Society every year. This is an example of a) Cause-related marketing b) Public relations c) Product Placement d) Direct Marketing

Examine advertisements Exercise 21C Examine che advertisement below and answer the questions that follow. DIGESTIVE PROBLEMS? Take these natural anti-inflammatory pills STOMACH SOLUTIÓN with aloe extract will instantly relieve: acid indigestion "bloating *reflux *constipation "gás * gastritis After only two pills, you will get instant-relief. Join the thousands of satisfied users who have turned to this tried and tested natural formula. 1. What is the target audience for this advertisement? 2. What basic desire does this advertisement appeal to? 3. How does this advertisement make an immediate impact? 4. What is the name of the product? Comment on the way the name is presented. 5. What is its principal ingredient? 6. How does che advertisement make use of jargon? 7. Why is the word natural used? 8. What cwo unproven claims does the advertisement make? 9. How are che fonts effective? List at least two reasons. 10. What aspects of this advertisement could irritate the reader?

1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.