midterm exam

a) Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits and scope of relationship marketing. Additionally, from your experience as a consumer, describe the relationship marketing efforts undertaken by an organization of your choice. b) A key driver of shareholder value is the aggregate value of the customer base. Identify and describe the five strategies employed by winning companies to improve the value of their customer base.

How do competitive actions and competitive rivalry differ across slow- and fast-cycle markets? What are key success factors associated with competitive action in both market contexts?

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The Body Shop The Body Shop may have grown rapidly in its early days, but its founder, the late Anita Roddick publicly dismissed marketing’s role. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community, which she referred to as ‘Merchant Wankers’. While things were going well, nobody seemed to mind. Maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers? But how could even such an icon as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By embracing ethical issues, she thought she was way ahead of her rivals in understanding the public mood, long before the major retailers piled into Fairtrade and ‘green’ products? The troubles that the Body Shop suffer in this century indicate that a company may publicly dismiss the value of marketing while the going is good. Still, sooner or…

Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

The discussion forum questions for this week are:   1. Have you used Uber, Netflix, Airbnb, or other on-demand service companies?   2. What is these services' appeal to consumers and companies?   3. Are there any negative consequences to the increased use of on-demand services?

2-10. What is the implementation phase of the strategic marketing process?

Take the following into consideration: Do you believe that marketing technology such as Big Data and Predictive Analytics would have been effective ten to fifteen years ago? Is there a rationale for this?

How will Cost Leadership marketing strategy help to increase sales and market share of a company with finacial constraints?

Economics Suppose you are a marketing manager at AfterPay. You are facing ethical challenges in marketing the buy now pay later service. Evaluate the company from an ethical and social responsibility perspective. Based on the evaluation, identify the issues and various groups of stakeholders who have a vested interest in resolving the issues.

Read the following and Answer the questions that follow:Covid 19 disease outbreak was indeed a global disaster. This pandemic forced for a change inconsumer behavior in almost all the market sectors. The Botswana local restaurant brand ‘TheBraai Place’ had just hit the market to compete with the established international brands likeNandos and others when this disease outbreak hit the world by storm. As a result, consumers wereforced to stop from going out to the restaurant but had to rely more on placing their food ordersonline and they be delivered by the restaurant to the customer’s homes. Something that seriouslycame as a challenge to the local brand that was just gaining its momentum. It had to re-strategizeand employ new ways of adapting to this compelling situation where customers orders were nowonly received, paid for and prepared through an online system. An urgent need for a revampedwebsite, order application system as well as a secure online payment method was what they…

How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilitiesCompetitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?

Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)

All companies want to have growth, but growth is not all the same in terms of its lasting effects. To get started this week, read the article in Forbes, 13 Factors to Ensure Sustainable Business Growth Links to an external site.. After you read the article, choose a company that you are interested in or would like to work for one day. Assess the company and suggest two growth strategies you would recommend for the company and explain why you have made these recommendations. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/06/08/13-factors-to-ensure-sustainable-business-growth/?sh=7aa2c6975279

For successful Marketing Performance you have to answer the following questions: A) Which customers we are going to serve.?

respond to the following as to why this is a good choice for a teleheath company The company I chose that provides mental health services through telehealth is www.NAMI.org  The company provides support and education to those who are affected by mental illnesses and have 600 local affiliates and 49 state organizations. The organization lists 5 values in which assist in the possibility of recovery in which applies to the service of their mission to provide equality and hope to those struggling. There is no fee as the organization accepts donations and has volunteers. NAMI also offers DIY fundraisers and gifts of stock. I believe a benefit to this telehealth service benefits to those that are struggling with a mental illness as they provide help to kids, teens, young adults, and veterans whereas some organizations only focus on one age group. Some potential drawbacks I feel would consist of the patient not being consistent with calling in or not engaging fully as there is no in person…

Analyze the industry Nike competes in using Porter's 5-Forces framework. Clearly define the industry that Nike operates in. Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force.  Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale.

INSTRUCTION: Think of one societal problem, then give an example of a business idea and target market.   Here, I provide one example for reference purposes. Societal Problem: Water Shortage  Business Idea: A rainwater harvesting system comprises a collection area, a conveyance system, and storage facilities. The purpose of this installation will help consumers to filter and store rainwater even after the rainy season has gone. It will augment the water supplied by the Baguio Water District, especially during the dry season. Target Market: Household and business owners.

Marketing and the Five Environmental Forces Note: This discussion is associated with the Navigate 2 Scenario  - Episode 2: Patient Engagement The Marketing Director for Bright Road Health care is looking at ways to improve its Personal Health Record.   A Personal Health Record not only engages patients in their own wellness but is a method of retaining loyal patients. In this episode, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s Personal Health Record, a resource provided to their patients. As part of your research, you will describe the scope of strategic marketing and the impact the five environmental forces have on organizational strategy. Using information from the scenario (highlighting relevant environmental forces), you will make recommendations on how to improve the functionality and utility of the Personal Health Record. Recommendations should be…

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchanging value). What would you expect to be the same and what would you expect to be different between two companies that apply one versus the other approach? You are considering working for United Way upon graduation. Explain how the marketing goals, strategies, and markets for the nonprofit differ from a for-profit organization How has PepsiCo employed a product development strategy? Describe the value propositions the social networking sites YouTube and Facebook offer Web users.

Conduct a CSR assessment for Nestle. Develop the business case for CSR and review their current processes and operations.   Select 1 (one) area of focus and identify a minimum of 2 (two) CSR initiative[s] that you will implement for your organization. In this section you must: Clearly identify the initiative chosen and develop the business case for selecting it. Look to your competitors here and determine how you can gain a competitive advantage. Discuss the Key Performance Indicator[s] for each and the measurement methods you will employ

based on Apple's Marketing strategy, make an appraisal based on the following: 1. Highlight and justify at least 4 outstanding approaches/strategies/tactics that made the company win an award. 2. What are some of the weaknesses have you observed in the company and how would you suggest for its improvement?

How can organizations effectively communicate their planning initiatives to key stakeholders, including employees, customers, and investors, and what are some of the most effective strategies for gaining buy-in and support for these initiatives?

1. Explain how changed in the economic environments affect marketing decisions. 2. Describe the stages of the product life cycle (PLC) and how marketing strategies change during PLC. 3. In your own words, explain this premise of PLC: ‘all products have a limited lifespan until a better solution to the customer’s problems comes along’. 4. Think of an existing product in the market and evaluate it based on the five forces model of industry competition.

Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…