Response to Andrea

Explain the important benefits of Strategic Marketing Management. (Make 5 sentences only for every benefit) BENEFITS: a) A more thorough understanding of the market b) Helps in determining the strategic direction c) Has the potential for a large payoff?

124)  Identify an important difference between strategic planning and market planning. 125)  How are marketing objectives different from corporate objectives? 126)  Why is it important to consider marketing as an investment rather than as an expense? 127)  A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.

How do I respond to this in 100 words?   Strategic management involved the ongoing process of establishing an organization's mission and objectives, considering both its external surroundings and internal strengths and weaknesses; it includes devising and executing strategies, as well as monitoring and adjusting them to guarantee the achievement of desired goals. Strategic management is very important because it provides organizations with a competitive advantage, assists with the allocation of resources, steers direction and focus, helps align and coordinate organizational members and functions toward a common goal, allows for adaptation to change, and drives performance optimization. Porter's Five Forces Model is a framework developed to analyze and evaluate the competitive forces and the attractiveness of the industry through the identification of five key forces that determine the competitive intensity and profitability of an industry. The five forces are the threat of new…

 Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.  Develop a 1,050-word analysis addressing the following: ·         Describe your organization's mission, vision, and values. ·         Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.  ·         Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. ·         Select…

Business goals are an essential part of establishing priorities and setting your company up for success over a set period of time. Taking the time to set goals for your business and create individual objectives to help you reach each goal can greatly increase your ability to achieve those goals. Explain business goals and why is so important for business?|

UCTIONS: Create a fictitious organization related to the tourism and hospitality industries such as travel agency,This organization should have a NAME and a set of VISION, MISSION, and VALUES. Assume that each 6 members of your group takes a top management position in your organization. As the organization's top management, the group is tasked to come up with strategic goals and objectives. Make sure to align the goals and objectives to your VISION, MISSION, and VALUES. Use the SMART Goals Framework in coming up with your goals and objectives. SPECIFIC, MEASURABLE, ATTAINABLE, RELIABLE AND TIME BOUND. DEFINED EACH SMART OBJECTIVES TO THE GOALS OF THE TRAVEL AGENCY.

Choose the best ANSWER 1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe?   Developing the mission statement    Situation analysis    Marketing strategy    Marketing implementation  2-  Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)?   Increase sales per square foot by 5% in the next 6 months.    Get a 25% market share.    Increase profitability.    Get more people to try our new product. 3-  Which is most true about marketing?   Marketing should be an organization-wide focus on customers.    Marketing is most effectively thought of as an organizational department that just handles advertising and sales.    Marketing is only used to take advantage of people.    Marketing can only be used for tangible products.  4-  Which is the best example of using the…

How do you respond to this situation?

Give 3 brief justifications to each of the following marketing statements: - Cohort effects can dominate age differences. - Mass marketing is still a viable way to build a profitable brand. - Targeting vulnerable is exploitive. - The structured approach is the best way to position a brand - Brand extensions are an important brand-growth strategy. - Mission statements are critical to a successful marketing organization

Topic: You must prepare a basic business plan for a small or medium enterprise (SME) that is either (i) hypothetical (that you envisage) or (ii) operating in real-life (with which you are somewhat familiar with). Objectives: To design the fundamentals of a business that is viable (i.e. profitable) and to ensure and demonstrate this in as many aspects of the project as possible. The following conditions must be met: - Overview: Summarize key background information about your company; explain its main purpose and aims. - Products or services: Describe your main products or services. Why could they be unique and appealing to consumers? - Target market: Is there a clear (medium or long-term') demand for it? Is it worthwhile to start dealing with it at all? Competition: What are some of the drivers of competition? What are some strengths and weaknesses of your competitors? Site selection: Some fundamental geographical and economic advantages and disadvantages of the chosen site should be…

Recommended and explain 6 New strategies (formulated that are not already existing in their business strategies) that NETFLIX Should Implement in their business that can propel the company's business forward.

I need this question completed in 10 mnutes     Savanna jewellery is a successful manufacturing jeweller offering beautifully designed pieces for adults. They are located in Dunedin, New Zealand and while the products are expensive to buy, the owners are proud of their craftsmanship and their sustainable sourcing of quality stones and materials. Keen to grow their business further, the owners want to carefully develop their segmentation, target marketing and positioning strategies. To help them, answer the following questions: Use four words or phrases to describe Savanna’s market positioning.  Savanna’s owners have heard that positioning is about knowing your customer’s perceptions of your product. Do you agree with this statement? Answer yes or no and explain your answer.  For expensive products like individually designed handcrafted jewellery, how important is it that the consumer’s experience matches the promise made by the organisation’s positioning? Explain your answer.

Multiple Choice: .refer(s) to the arrangement that ensures strategic goals align downward with more specific short-term goals. A/Operational planning B/Objective efficacy C/Tactical goals D/Cascading goals معدلة 11:13 ص Multiple Choice: After the manager and employee work together to set the employee's objectives, what is the next step of MBO? 1/The manager should express what the organization should become. 2/The manager should compare the employee's results with objectives. 3/The Objectives should be applied to all the employees of that organization. 4/The employee should develop an action plan for meeting the objectives. معدلة 11:15 ص GIF Lul

Answer parts 4-7

Why does a company needs financial objectives? A) to convince shareholders that top management is acting in their interests. B) because without adequate profitability and financial strength, the company's ultimate survival is jeopardized. C) to indicate to employees that financial objectives always take precedence over strategic objectives. D) to translate the company's business model into action items. E) to overtake key competitors on such important measures as net profit margins and return on investment.

After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry.   For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:   a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.

Please use own words Propose a New Mission statement for Krispy Kreme Doughnuts Inc 2015 for the organization based on 9 components of mission statements. Must have Quality of the writing of the proposed mission statement which create a new mission for the organization based on 9 components of mission statement :(1) customers; (2) products and/or services; (3) markets; (4) technology; (5) survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. And Identify whether the mission statement is good or not good. State reason for your answer

A student wrote Answer.  Level: Strategic Management in Retail Strategic managers are key players in a retail company’s survival and advantage in a highly competitive market. They are in charge of the development of mission and vision statements, objective setting, planning and implementation of strategies, and evaluation and measurement of performance. Strategic planning often occurs annually in order to prepare for the year ahead, which needs to be formalized and authored in writing (Vanderburg, 2004).  Essentially, strategic managers execute the tasks mentioned above by creating specific action plans and steps to reach a specific organizational goal. Strategic planning is an interactive process that allows various departments involved to cross check how each output affects its earlier stages. Moreover, the strategy formation is guided by various stages of strategic thinking. The result of these processes provides information on the environmental diagnosis, competitiveness, guiding…

Here i should calculate the CLV using excel to show the numbers and word to write the meaning of these calculations i dont know which equations should i use! 1:B2B company for renting modern office space for small businesses is trying to decide which segment of customers it should enter. The options for it are divided into three segments: (a) technological startups, (b) lawyers and accountants, and (c) private therapists. After thorough market research, the following assessments of the characteristics of each segment were obtained: Estimated segment size Willingness to pay a monthly fee per office Maintenance cost per month Departure rate Startups Estimated segment size10,000 Willingness to pay a monthly fee per office 3000 $ cost per month 400$. in the first month - a departure rate of 10% and then the departure rate increases by 1.05 every month. Lawyers Estimated segment size 5,000 Willingness to pay a monthly fee per office CPA 6,000 $ Maintenance cost per month 1,000$. in the…

DIRECTION: Answer the question below with a minimum of 160 to a maximum of 300words. Use a separate sheet for your answer. 1. As an ABM student who is exposed of different market scenarios, why doyou think competition is important in the market? Justify the benefits andnegative effects of competition inside the market.

'Business strategy produces long-term plans for the business, taking into consideration plans and possible actions of competitors, the main objective being to position the firm so it has a competitive advantage.. If management accounting is to play this role in strategic management, it must provide managers not only with internal, financial information, but also with information, both financial and non-financial, about the environment in which the firm is operating: strategic management accounting' (Lord, 2007, p.135). Discuss the previous statement, taking in to consideration the following perspectives: a) The sufficiency of strategic management accounting components in achieving the new firm's roles in comparison to the traditional management accounting. b) The appropriateness of the new performance evaluation techniques (such as balanced scorecard and strategic management accounting techniques) to the strategic management accounting objectives in comparison to the traditional…

Strategic management is a comprehensive process that involves planning, executing. and evaluating an organization's strategy to achieve its long-term objectives. This multifaceted approach requires a keen understanding of the external business environment, competition, and internal capabilities. Successful strategic management involves setting clear goals, formulating sound strategies, and aligning the organization's resources and actions with its mission and vision. Regular monitoring and adjustments are essential as external factors and industry landscapes evolve. Additionally, effective strategic management involves engaging stakeholders, fostering innovation, and adapting to emerging trends to ensure the organization remains competitive and resilient in a dynamic business landscape.   Question: How can organizations strike a balance between maintaining a consistent long-term strategic vision and the flexibility to adapt to unforeseen changes in the business environment?

Please original work, can include a reference What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power? Imagine that you are the manager of a housekeeping service. Specifically describe how you would use the concepts of (1) scope of the firm, (2) horizontal integration, and (3) vertical integration to build and achieve a competitive advantage over rival housekeeping services.

Indicate whether or not the organization where you are employed engages in strategic management and planning.   If Yes, how has this benefitted the organization?  If No, give your perceptions regarding the limitations and why the organization does not engage in strategic management and planning.     Q2. Discuss briefly why ethical decision-making is essential in an organization, and the possible effects that ethical violations/unethical behaviours can have on the organization and its stakeholders.

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(0)     A Radiant Beauty for a New Generation When Sam Rainer launched Radant Beauty in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first-year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well. His skincare company and product line had already topped the $1 Million mark and showed no signs of slowing. The line was formerly owned Zirh Skin Nutrition, a male skincare line that was acquired by Shisheido in 2000. Rainer immediately recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skincare companies, which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition ageing skin. No serious conservatively priced high-end skin care solutions existed for young skin…