Prosper-Marketing Fit Participation A7 (1)

From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.

3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management

Scenario: The Board of Directors at Viking River Cruises as selected you as their team to identify a viable new market segment to expand their offerings and communications.  You have been asked to expand your offerings Create a memo that details your strategy directed to the Board of Directors of the organization. Include the follwing  What method of segmentation did you use to determine a new target: Demographic segmentation, Geographic segmentation, Firmographic segmentation, Behavioral segmentation, or Psychographic segmentation  Why select the method or these methods? How to determine the attractiveness of this target? Which of the 4 types of targeting are you recommending and why?  Describe the new target for this company? Develop a value of proposition that this segment would respond to ?

1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.

You have been hired as a marketing consultant to help a company with their upcoming marketing plans. The first thing management asked you was to explain how pull and push strategies are used in marketing. Choose a company/s or product/s to help illustrate your understanding.

KidsVilla is planning to start its own line of kidswear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting the 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players.  1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media. 3.a. Explain the concept of needs, wants, and demands with an example of your choice. 3.b. Explain the marketing orientation with examples. According to you which is the most important orientation.

1.Describe the role of resellers who comprise one of the major categories of business customers. 2. Describe marketing segmentation. 3. Identify and explain the importance of cultural influences and how they affect consumer decision-making. 4. Explain the roles of marketing research and its importance in making marketing decisions.

Clarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan.   true or false?

KidsVilla is planning to start its own line of kids wear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players.1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.

Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.

Mountain Dews evaluation differentiate between how they approach business customers vs consumers. For their business customers, explain which of the following reasons is their main focus, 1) to support the production of other products, 2) to facilitate daily company operations, 3) or for resale. Then, explain which interpersonal determinant is the main focus for their consumer market. (If your approved company for your marketing plan evaluation does not have a B2B component, you can use a different company.

Provide a marketing Budget for a detergent company (P&G). What financials did you use and how did you create the budget needed? Example: BudgetPromotional Tool BudgetDirect Marketing $7,500,000Sales Promotion $4,500,000Digital Marketing $13,500,000Public Relations. $3,500,000Advertising $6,000,000Total $35,000,000

Im gathering some information about this question, please help me to achieve the responses that needed. Your help will play a big role in my marketing. Thanks!   A opinion of a "Community of Practice" for people in the field of aviation that you would like to form if given the opportunity.

Estrids's is an online direct-to-consumer brand that primarily sells razors. You can sign up to a shaving subscription or buy razors and other products whenever you like from the website.                               Estrids's has been around for a few years. Since Estrids's is a direct-to-consumer website business, it has lots of 1st party data about its customers, including, but not limited to:   - How they first heard about Estrids's (from a post-checkout survey)             - Which, if any, acquisition marketing channel drove them to become a new customer in the first place       - What website pages they've visited                   - Whether or not they're on a shaving subscription                 - What products they've purchased                   - How much money they've spent with Estrids's across time                                           Estrids's Acquisition Marketing team is focused on acquiring as many new customers as possible at or below a…

The objectives/goals section offers more specifics about why readers arereading the marketing plan. What does the company want to achieve, bothoverall and with this particular marketing plan?

Search the internet. Choose news, an incident, a trend, or an interesting event of the day.Also, choose a company of your choice. Considering the news gives a real-time marketing idea to the selected company.It can be Memes,Newsjacking, or real-time advertising.

What Is the Best Type of Marketing Research? Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.

Review the four steps in one-to-one marketing. How is Spotify following each of these to support their marketing efforts?

Defining Your Own Business Suppose that you and a friend decide to pool your funds together and open an online e- commerce company, selling accessories for personal MP3 players. Activity Use the first four steps of the marketing research process to define your business and determine the focus of your new company.

VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you segment your market according to the different type of segmentation? 1. Demographic Segmentation 2. Pshychographic Segmentation 3. Geographic Segmentation 4. Behavioral Segmentation

Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?