Swiss Army Participation A7 (1)

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Read and Answer the CASE STUDY.  McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

Read and Answer the CASE STUDY.    McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

Read and Answer the CASE STUDY.  McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

You are expected to research market opportunities and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company’s products/services (BWS LIQUOR) entry into a country of your choosing in Asia (INDIA). The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected.  You may NOT contact the organization during the completion of this assessment.chosen company is BWS LIQUOR and u should write about how u gonna implement the business if u launch the BWS in INDIA. u should write 3000 word  

Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.

Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.

La Comida Foods would like to introduce a new line of tropical sauces and marinades. To introduce the new product line, La Comida can either introduce the products first in selected geographic areas to gauge consumer response OR go full-blast and launch the new product line nationally.  The cost of introducing the products in selected geographic areas for gauging consumer response is $150K. If the company decides to introduce the product this way, it would need to see the responses to the products before they decide to launch the product line nationally. The probability of a favorable response in the selected geographical areas is estimated at 0.60.  La Comida can also decide not to go for the launching in the product in selected geographical areas and go ahead with the nationwide launch or not.  If La Comida Foods decides to go full-blast in launching the products nationally and are a success, the company estimates that they will gain an annual income of $1.6 million. If the products…

You were offered a Marketing Manager position at a family-owned business on the local market. The company over the last 3 years has experienced significant growth in sales and the Board of Directors have expressed interest in expanding the brand to regional and international markets. As the new marketing manager, you are responsible for developing and executing business and marketing strategies to promote the organization’s products and services in various global markets. For this reason, the Board of Directors have requested a board note (paper) to be prepared outlining the process requirements to expand to global markets. Based on the requirements, you are asked to provide possible recommendations for Board’s consideration in the next meeting scheduled for October 15. 2. Outline the international marketing process.

You were offered a Marketing Manager position at a family-owned business on the local market. The company over the last 3 years has experienced significant growth in sales and the Board of Directors have expressed interest in expanding the brand to regional and international markets. As the new marketing manager, you are responsible for developing and executing business and marketing strategies to promote the organization’s products and services in various global markets. For this reason, the Board of Directors have requested a board note (paper) to be prepared outlining the process requirements to expand to global markets. Based on the requirements, you are asked to provide possible recommendations for Board’s consideration in the next meeting scheduled for October 15.   Outline the international marketing process and explain the importance of each step in determining the right strategy.

You are required to develop a brief marketing plan for a fruit beverage (fruty blast) that you will launch in Saint Vincent.    Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?   Target Market for the Product: Which group of consumers is the product targeted to?   Brief Overview of the Marketing Mix for the Product.  This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.   Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

Bt cotton seedsBT COTTON: MIXED VIEWS ON GM CROPSCotton is leading commercial crop grown in India for its valuable fiber. The crop is highly susceptible in insects, and 50% of total insecticides used in the country are applied only to cotton. India had adopted three Bt cotton hybrids for commercial cultivation in 2002. The adoption had been approved by the Genetic EngineeringApproval Committee (GEAC), the Ministry of Environment and Forests, and the Government of India. Bt cotton is resistant to bollworms, the major cause of high yields losses. In India, Bt cotton was introduced after conducting several tests and experiments to assess its safety and agronomic benefits. The GEAC had approved of Bt cotton based on reports from experiments conducted, and finally declared it to be safe. Many Indian companies had shown their interest in this technology. By 2007, GEAC had approved almost 131 Bt cotton hybrids developed by 24 companies. However, the introduction of any new technology requires…

You are required to develop a brief marketing plan for a Shampoo product, that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country.  1. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers?2. Target Market for the Product: Which group of consumers is the product targeted to?3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?

As a new sales and marketing manager, Muthu and his team successfully determined the market penetration price strategy for children's new fruit-flavoured chewable vitamin C. Muthu and his team must now design an advertising campaign strategy in order for this new product to be successfully launched in the market.Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.

Western, Inc is considering adding to its product line with a brand new widget model.  As in many new-product situations, there is considerable uncertainty about whether the new product will eventually “catch on.”  Western believes that it might be prudent to introduce the product in a regional test market before introducing it nationwide.  Therefore, the company’s first decision is whether to conduct the regional test.    If the original decision is to not run the regional test, then the decision whether or not to market the product nationally can be made without further delay. If a regional test is not done and they go ahead with the national market, the probability of getting a positive outcome is .45 with a net payoff of $16,500 and the probability of getting a negative outcome is .55 with a net loss of $5,500 (note a loss is a negative payoff). If the regional test is not done and they do not go ahead with the product, the net payoff is 0.   If they decide to conduct the regional…

Washington Mutual, was a US bank which went bankrupt at the end of 2008 due to a number of risk management issues. (A) develop a risk management programme appropriate for this case (B) explain how compliance to this risk management programme can prevent the credit risk management issue experienced by Washington Mutual (C) discuss the importance of an internal risk assessment and auditing process in relation to this case

Identify this organisation’s key stakeholder groups and their specific expectations of the organisation.  Describe the corporate social responsibility (CSR) of Coca Cola Amatil and how does this organisation improve their social impact on this group of stakeholders.

By referring to the figure below identify and discuss the factors that affect the adoption of new irrigation technologies.The discussion should be arranged as per the categories of factors in the conceptual framework (e.g individual factors should all be discussed under the same sub heading)

Why does the Switzerland represent a good market opportunity for a shoe company? must include: Market prospects, Competitive products on the market in that country and Major advertising media used in Switzerland.

As a marketing consultant, you were retained by Bangladesh Tourism ltd. To design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions are you going to ask? Give examples. How would you assess the relative power of each family member in making vacation-related decisions?

1. Central University of Jharkhand (CUJ) is experiencing declining enrolments. The administration is concerned with this situation and has asked the Marketing Management – I students of IIM Ranchi to conduct a research study and make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students’ attitudes and intentions toward getting an online degree from this university. What type of market research should the IIM Ranchi students carry out? And why?

With reference to the case below, you are required to apply the relevant External Analysis model that best fits regarding the rivalry that is rife between the brands. Apply the model and discuss at least two of the relevant constructs. You might include in your answer how a new entrant might disrupt the industry. The CaseMercedes Benz, BMW, and Audi have long been direct competitors in the German luxury performance car market. They are renowned for their ‘German engineering’, which is well-known for its quality and reliability throughout the world. Whilst all three sell their products world-wide, thus compete with all other car brands on the global market, their similarity and home base make them fierce competitors against each other whilst simultaneously appearing to the rest as a powerful collective block.Each of them offers products in all three market segments, namely large, medium, and small luxury performance cars. All three are benefitting from fast economic growth in…

Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes. Outline the steps in the new product development process and explain what you will do at each step to evaluate the new dishes before putting them on the menu.

A popular Indian Brand wants to establish, retail chain hyper-market in all metro cities in the country. Before they establish, the company wants to know their success rate compare to other competitive brand. (i) Formulate a Market Feasibility Survey Plan  (ii) Develop a marketing questionnaire to know the success rate of the competitive brand.

Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public.   Conduct a market research of the situation, perform a SWOT analysis and determine the target audience for the campaign.

Part 1: External Environment Give examples for each of the 7 environmental factors listed below and explain how a company has made a marketing decision to address that environmental factor. The marketing decision may be product, price, place, or promotion decisions.   •Sample Response: “One social environmental factor occurred when San Francisco 49ers quarterback Colin Kaepernick refused to stand for the playing of the national anthem in protest of what he deemed were wrongdoings against African Americans and minorities in the United States. He stated, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder." Nike decided to address this social environmental factor in its promotion - an ad campaign that featured a close-up of Kaepernick’s face and…

Who is Ashley Stewart’s target market? Could/should that target market be expanded?

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…