marketing plan (1)

How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community. What are the advantages and drawbacks of these different strategies?

? Review the ESG Materiality Frameworks for food retailer Tesco and aircraft producer Boeing. Which of the following statements is true? In 2020, Boeing had a greater percentage of board members that are women than Tesco. Boeing consumed more total energy than Tesco in 2020. The Framework considers a greater number of Social factors to be relevant to the Retail & Wholesale industry compared to the Aerospace & Defense industry. For the Aerospace & Defense industry, the Environmental section of the Framework focuses more on sustainably-sourced products; for the Retail & Wholesale industry, it focuses more on waste and emissions. Submit Answer ||

Choose a product or service that use green marketing, then respond to the questions that follow: How is Green Marketing used to market the good or service? Greenwashing is a term used to describe unethical green marketing. "Greenwashing" is the method of giving the impression that a company's products are more ecologically friendly than they actually are, according to Investopedia. Do you believe that this product or service is greenwashing? Why or why not? Visit the corporate website to learn more about this good or service. List three of the company's sustainability activities that are highlighted on their website.

Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?

Economics Suppose you are a marketing manager at AfterPay. You are facing ethical challenges in marketing the buy now pay later service. Evaluate the company from an ethical and social responsibility perspective. Based on the evaluation, identify the issues and various groups of stakeholders who have a vested interest in resolving the issues.

For many years Gerber has manufactured babyfood in small, single-sized containers. In conducting an environmental scan, (a) identify three trends or factors that might significantly affect thiscompany’s future business, and (b) propose howGerber might respond to these changes

There are ethical issues and potential ramifications to consider in marketing, when unhealthy products (or those that would be unhealthy when consumed in excess) are sold. Including some of the advertising used for sodas and sugary drinks, alcoholic beverages, tobacco products, and high-calorie "junk food." A sensitive topic is the issue of marketing to children. What business practices are socially acceptable, and where responsibilities lie have changed over time. Ronald McDonald has been a staple in advertising McDonald's fast food restaurants since the 1960s. What ethical issues are in using Ronald McDonald or McDonald's new mascot, Happy, to market to children?  Should McDonald's and other food sellers do more to make their menus healthy? What are some changes that should be made to try and resolve some of these issues?

Marketing and the Five Environmental Forces Note: This discussion is associated with the Navigate 2 Scenario  - Episode 2: Patient Engagement The Marketing Director for Bright Road Health care is looking at ways to improve its Personal Health Record.   A Personal Health Record not only engages patients in their own wellness but is a method of retaining loyal patients. In this episode, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s Personal Health Record, a resource provided to their patients. As part of your research, you will describe the scope of strategic marketing and the impact the five environmental forces have on organizational strategy. Using information from the scenario (highlighting relevant environmental forces), you will make recommendations on how to improve the functionality and utility of the Personal Health Record. Recommendations should be…

Take a product or service organization you are familiar with: List the key external environmental opportunities or threats that face the organization.   What do you think are the organization’s main strengths and weaknesses?   Suggest ways in which the organization might respond to external forces.   Recommend a possible marketing strategy that will ensure that the organization Matches its internal capabilities with external opportunities

More firms are becoming environmentally proactive—doing more than the bare minimum to develop and implement strategies that preserve the environment. The old undesirable alternative of being environmentally reactive—changing practices only when forced to do so by law or consumer pressure—more often today leads to high cleanup costs, liability suits, reduced market share, reduced customer loyalty, and higher medical costs. In contrast, a proactive policy views environmental pressures as opportunities and includes such actions as developing green products and packages, conserving energy, reducing waste, recycling, and creating a corporate culture that is environmentally sensitive.  Which of the following conclusions can be drawn from the scenario? A) Most corporations are now environmentally proactive.   B) Few corporations are now environmentally proactive.   C) Proactive environmental policies lead to overall lowered costs and higher profits.   D) Green products are more…

List 3 three PESTLE elements for the sport of Waka Ama in New Zealand. How have these elements influenced/impacted the sport? These are in the broader marco environmental, out of the company's control. How will Waka Ama deal in the future?  I am struggling to come up with three elements of the PESTLE analysis (political, economic, social/cutural, technology, and legal) that has influenced Waka Ama. Link about the company: https://sportnz.org.nz/resources/growth-of-waka-ama/

The Green Guide offers advice on green living, wearing organic materials, and preserving the environment. In a report on clothing, the guide announced that many companies in the fashion industry are paying attention to its message. The number one action point for consumers seeking an environmentally-forward wardrobe is to "buy used clothing." Trash Couture creates neo-luxury from other people's waste. The aptly named company gives a new life to vintage garments through customized embellishments or dissected pieces re-applied to other recycled clothing. Noir, a French-based fashion design company, uses only organic cotton grown on farms that it has established in sub-Saharan Africa. The clothing industry is also moving towards greener marketing. American Apparel, known for manufacturing all of its clothes in the United States recycles about 5 million pounds of fabric scraps annually, uses solar panels to provide power, and gives free bicycles and helmets to employees who wish to cycle…

The Green Guide offers advice on green living, wearing organic materials, and preserving the environment. In a report on clothing, the guide announced that many companies in the fashion industry are paying attention to its message. The number one action point for consumers seeking an environmentally-forward wardrobe is to "buy used clothing." Trash Couture creates neo-luxury from other people's waste. The aptly named company gives a new life to vintage garments through customized embellishments or dissected pieces re-applied to other recycled clothing. Noir, a French-based fashion design company, uses only organic cotton grown on farms that it has established in sub-Saharan Africa. The clothing industry is also moving towards greener marketing. American Apparel, known for manufacturing all of its clothes in the United States recycles about 5 million pounds of fabric scraps annually, uses solar panels to provide power, and gives free bicycles and helmets to employees who wish to cycle…

Why is it important to understand the concept of an ecological footprint before addressing sustainability-aligned reporting in any enterprise?

Considering the viewpoints of the critics regarding the TOMS model, discuss its pros and cons. What type of sustainable charitable causes can TOMS pursue to attract more customers to its social marketing efforts.

Kimberly says that shee needs to hold a Code of Ethics workshop for her team. What is a Code of Ethics? Multiple Choice 1. an internal process for promoting ethical and legal behavior 2. an internal incentive program for boosting sales 3. a marketing plan to launch a company into new technologies 4. a point of sale system

There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?

A marketing system should sense, serve, and satisfy consumer needs while also improving the quality of their lives. Marketers may take actions by understanding customer needs and organizational practices, therefore marketing is currently facing many criticisms. Some of them are justified, while others are not. Certain marketing practises according to social critics, harm individual, consumers, and society as a whole, how to formulate this situation?

Essay : Discuss how environmental factors affect marketing activities. Essay: Describe the factors involved in consumer decision making. Essay: Segment markets and develop the profile of a target market.

Imagine you are the Director of Self Driving Car initiative at Uber. There has been a push back about this initiative both internally from the Uber Drivers and externally from general people who think they are unsafe to be on roads. Prepare a strategy that helps Uber grow and keep this initiative while managing all the stakeholders. Make sure you do a thorough analysis of the risks and advantages of this initiative, do an in depth stakeholder analysis and then use the rational decision making framework to come up with solutions and recommendations.

Discuss real-life examples (two examples each) of Astroturf and Ambush marketing and recommend better ways of ethical marketing for all four situations.

Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack?  Explain your answer.(Thank you in advance for your help!)

Discuss the principles that will guide marketing managers to determine the moral importance of each situation they face.

Following the principle of market justice, this approach derives from principles of individualism, self-interest, personal effort, and voluntary behavior.   Is that true or false  pls help

Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper:  Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…

Anticipating Top Corporate Social Responsibility (CSR) Trends for 2022 We already know that Corporate Social Responsibility and Sustainability are trending topics, especially amongst Companies and Brands that understand that their contribution can affect everything: from the way things work, to how they are being processed, to how the end consumers perceive and view everything. We are happy to see that times are changing and we are even more happy to be part of the active change. Because of this reason, we prepared a requested topic, that we hope will reflect some insights and provide answers from our industry. This article is meant to offer answers to some of the most frequently asked questions when it comes to CSR in 2022. Here are some of the questions: What are the top CSR trends for 2022? Will there be more positive change? Where can we expect to see an increase in demand? What is being valued and what are the current regulations in regards to CSR and Corporate Social…

‘Good ethics is the cornerstone of sustainable marketing’ - Explain what this means and how companies practice good ethics.   Note: Please answer the question with points and exampleUrgent needed within 30min

1.Discuss why environmental analysis is critical to the success of any marketing firm. 2.Explain in detail five (5) different advertising campaign objectives which could be used by any organization of your choice.

Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course.  The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed).        Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.)        The Market Segments served Target customer group Demand factors Behavior aspects of buying process

Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

Walmart ran a series of ads in trade journals with the following headlines. “We’re looking for quality products that are guaranteed not to last”. What Walmart was in fact doing was asking it’s suppliers to develop more environmentally friendly products and to use material that could be recycled. This concern about the environment is one way that Walmart practices: a. Social responsibility b. Macroeconomics c. The marketing concept d. Environnemental services e. Social welfare