Case Analysis Template Under Armours Willful Digital Moves

Step 4. Analysis of Options Analyze the options the decision-maker can consider utilizing the criteria you identified above. CRITERIA OPTIONS: Criteria 1: Social Midea Presence Criteria 2: Revenue Criteria 3: Consumers Option 1: Expand reach on female market segment (market PENETRATION strategy) The brand can keep trying to make campaign that would bring more woman on board, obtaining a bigger precense online. Bringing more female clientele would increase the revenues of the brand in that sector Starting to have a campaign more focus on woman would bring more consumers since woman tend to shop more than man. Option 2: Extend reach to broader population (market DEVELOPMENT strategy) If the reach to broader population is extended the social media platforms, can make sure to remind the clients that they are still there, as well as what new. By extending their reach to a broader market the company can be looking at massive revenue if campaign are being done right. Extending the reach can bring tons of new consumers and make the olds ones happy if done correctly. Option 3: Move Under Armour to the number- one spot in front of Nike To be able to surpass Nike, the brand needs to attract it ’ s consumers towards them and what better way to do it than trough social media. Moving in top of Nike is going to be costly, cost that need to bring massive revenue with them to achieve the goal. Nike has a lot of loyal consumers that know the brand very well, if a campaign gets develop to make those consumers prefers Under Armor, the number one stop would be theirs. Step 5. Recommendation Provide a recommendation for which option you think the decision-maker should execute and thoroughly explain why. How does this proposed solution address the business problem you identified? - As someone who tend to shop female activewear I think Under Armor problem is that they have always look very masculine and very man drive, which has stop them from conquering the female market. I think they need to work on their brand branding, as well as their social media presence and start to develop a better strategy to attract the female audience. In addition, Nike is brand that feels ideal not only for activewear if not too for the casual every day, and that ’ s why they keep being at the number one spot, as well as their shoes, to my knowledge either Under Armor doesn’t have shoes or they have not promote them enough, which is making them be one spot behind Nike.