Lego Questions

What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple company? Which trends are likely to impact this company/brand?

How would a CEO (like Paolo DeCesare) of P&G deal with resistance from the introduction of a new product like SK-II or O2005?

Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)

describe how launching a new product into a different nations with different economic, political, and cultural environments could affect the firm's marketing decisions. Please provide at least two specific considerations for the him, along with a rationale.

Between Telsa and NIKE which innovation seems to hold the most promise for commercial success and why?

What is GoPro product Development, Market Penetration, and Market Development? What is Canon Market Penetration, Market Development? what is Sony Market development, Product Development, and Diversification?

generally speaking, what is the market for apple watch today? in terms of size, trends, technology and competition?

1- Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers. Why was it able to become so much bigger than any other auto manufacturer? 2- Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?

How do Nike's products compare to New Balance in terms of choices, quality and price?

Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose.  In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

Suppose you work for a firm that is getting ready to introduceits brand of headphones to the Chinese marketplace. With aclassmate, decide which strategies your firm could use mosteffectively for entering this market. Present your ideas eitherin writing or to the class.

describe how launching a new product into a different nation with different economic, political, and cultural environments could affect the firm's marketing decisions. Provide at least two specific considerations for the firm and a rationale.

Comparing Palmolive and Dove, as soap manufacturing companies, what are the external influencing factors? Why does the market move this way, in this context with the external factors?

Subject; Entreprenurship Need unique and different business idea model as your own or as it is but you should be able to explain and proof the viability of the business idea in Pakistan.

Which barriers to entry contributed most PRGA Motors lack of success with the original Synapse? Which macro environment factors did PRGA Motors consider when adjusting the marketing and manufacturing strategies to achieve success with the more recent Snap and LX models?

What was the main strength of CIPLA for which it was well known across the globe? how did the Companyleverage it to achieve success in market place ?

Why did both Sony and Toshiba perceive it to be so important to get an early lead in sales?

The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: People/Employees.

What is Dell's strategy for success in the market place? Does the company rely primarily on consumer intimacy, operational excellence, or product leadership consumer proposition?

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Most of Apple’s products carry a premium price relative to those of the competition.  Does Apple’s strengths in innovation overcome its weakness in price competitiveness?  Explain.

To what extent do you think Google poses a threat to Pinterest? Pinterest has distinguished itself in the crowded smartphone market by regularly delivering innovative new features and upgrades.