Amazon Case Study Questions

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University of Illinois, Urbana Champaign *

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458

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Marketing

Date

Jan 9, 2024

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docx

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Amazon Case Study Questions: Were Amazon’s acquisitions of digital media companies’ logical additions to their corporate? I think this question is good because it is open-ended enough to have many cases that could explain it. To mention a few points, one could argue that Amazon's digital media division brought advantages by attracting more prime customers, contributed to diversifying their asset portfolio, or operated synergistically with their device segment. Why did Amazon’s device segment largely focus on the smart home market? This question is important because it shows how customer data from products has become more and more useful in the modern age. They stayed out of the smartphone game after one failure which showed that they were either unwilling to compete or unwilling to expand. The answer to this question should stress the importance of Alexa to Amazon’s marketing, operations, and R&D. What effect would self-driving technology have on Amazon’s corporate strategy triangle? I think this question applies well to the course material we are currently studying. The effect would primarily be on Amazon’s resources which, if implemented correctly, would also effect their organization. The prospect of self-driving to a company like Amazon is so exciting because there are few corporations with enough capital and need for self-driving cars as Amazon does.
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