Peer Review Template

docx

School

Eastern Gateway Community College *

*We aren’t endorsed by this school

Course

201

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

2

Uploaded by ConstableSwan3852

Report
Readiness for Review: Has your peer completed the Marketing Plan? If not, what is missing? Your marketing plan looks thorough and complete. Congratulations on completing your marketing plan! It's clear that you put a lot of time, effort, and creativity into developing this project. I really appreciate the attention to detail you showed like the target audience, channels and promotional tactics. As a classmate I'm really impressed to see how your's was. You've done a great job! Professionalism: Has your peer used proper grammar, spelling, citations, sources, good organization, readability, clear articulation of ideas, correct use of templates? I must say, you really showcased a command of grammar and spelling which made the entire document a breeze to read. When it comes to organization you absolutely nailed it. The way you incorporated citations and sources throughout the plan demonstrates a dedication to research adding credibility to your ideas. Well done! Thoroughness: Does your peer follow instructions in each section? Do their responses are well-researched and articulate; appropriate length; addresses all prompts and assignment criteria; thoughtful analysis? You have done a great job of following instructions and delivering a well researched and articulate piece. You have addressed each section meticulously demonstrating an understanding of the subject matter. It is clear that you have put in effort to meet all the assignment requirements presenting an captivating plan that showcases both creativity and strategic thinking. Progression: Does the Marketing Plan flow or does it demonstrate continuous improvement? Not does it flow seamlessly. It also exudes a sense of constant improvement. It's really refreshing to see how you have incorporated elements of adaptability and growth ensuring that the marketing strategy is not a one time success but a journey of refinement and enhancement. Company Profile: Has your peer clearly identified the company or product? Is there information describing the market segment and targeted market? Are the environments clearly explained? You've done a great job in not only clearly identifying the company and product but also providing detailed insights into the market segment and target audience. Also the intricacies of the market and your enthusiasm, for the project really shines through. Marketing Information & Research: Did your peer use marketing information and research to develop marketing strategies for the organization? Definitely! What struck me the most was how seamlessly you combined marketing information and research to develop strategies, for the organization. The way you incorporated market insights showed an approach and a deep understanding of the target audience and industry trends. Consumer Behavior: Did your peer use Absolutely my you really delved into understanding consumer
information about consumer behavior to inform marketing strategy and tactics? behavior in order to shape their marketing plan. The marketing strategy and tactics reflect an awareness of not only what consumers require but also how they behave in the ever changing market landscape. Branding: Did your peer analyze elements of a brand and explain how the brand- building process contributes to success of products or services? You really dove into analyzing the brand showing an understanding of how each aspect contributes to the success of products or services. I'm genuinely amazed by your insights and how you've made the brand building journey relatable emphasizing that a crafted brand is more, than a logo. Positioning & Differentiation: Did your peer describe the product or service positioning statement that aligns with a value proposition and a target segment? You really nailed all the details. Managed to create a positioning statement for your this that perfectly aligns with a strong value proposition and a clear target audience. Product Strategy: Did your peer address the 4 P’s of Marketing? Is the target approach clearly identified? Are the KPIs clearly identified and explained? You delved into the details of the 4 Ps of Marketing leaving no stone unturned. From product strategy to pricing, placement and promotion it's clear that you have considered every aspect thoroughly. Moreover the KPIs are not just acronyms on paper; rather they serve as signposts leading the way to success. Also took the time to explain their importance making it all feel less like technical jargon and more like a practical guide for achieving success. Summary Comments: Feedback and recommendations for improvement Kudos, to you for putting together this marketing plan! The hard work and creativity put into it are evident showing that you have done your research. As for feedback it might be beneficial to include more of a breakdown of how the budget is allocated and how it aligns with specific marketing goals. However these suggestions are adjustments to an otherwise outstanding effort. Well done!
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