Place Review - ANSWERS

MKTG 1310 - PLACE Practice Questions SHORT ANSWER QUESTIONS: . 1. What are the four main channel organizations (including any relevant subcategories)? Name them, and give a brief description of each. Channe | = one or mere manvlacbvrers 'wl«olc t-\'-(SI A.'\{-r:\va(‘-fjlc (onvenfiena ) et ,F.rc,l-e ’;MA#', Verbiea | Channed e Cof(?ef‘"‘c < S"'\s\‘f— Owl\qfi\»:? - CoA“TM(‘Ml: 9. Franchise s — Bdmints fered Leaul.e.rsk2( assumed Bavred on s\‘zelfower "\ofilol\"‘fl.\ - Awe c.myal\7¢$ Al the sane level ()a(lrvw//f"a “")‘f"““ Mu\kdwgnac( - Tius of awre £ Me aboue 2. Give two examples each of transaction completion and transaction fulfillment activities. G \V\" A MN"“H*’ f(,{'&fi-fl«L , conlbe o f ‘,,,,,g,; anol MP e 3,_-“4““’ f\;@\(;«&fioql M s,‘ )h,, ’“_7"‘_‘[_"’7 EdGlnent: Prysmeal Distrbotisn (hansprbafion, starage) G'p\A-\c f,\j , fl?k 1":/‘ ;y 3. How can retailers be classified by the amount of service they offer? Give examples. Se l# - service Lim ko - service Full —serviec

MULTIPLE CHOICE QUESTIONS: 1. From a Marketing perspective, the most important channel members are A) Upstream Channel Members etailers and Wholesalers C) Conventional Channel Members D) Horizontal Channel Members 2. Channel Members perform two main categories of functions. These are A) Retailing and Wholesaling B) Selling and Distributing C) Disintermediation and Remediation Q) ransaction Completion and Transaction Fulfillment 3. When a channel member is removed from the distribution channel, this is known as A) Channelling B) Channel Reduction sintermediation D) Horizontal Distribution 4. True or False: A Conventional Distribution System is more likely to lead to channel conflict than a Vertical System rue B) False 4a. Now explain your answer to Question 4: . True or False: The term Distribution Channel can be used synoAnymoust with Marketing Channel (A)True - B) False 6. When McDonald's offers its products inside of a Wal-Mart store, it is acting as part of a A) conventional distribution channel B) direct marketing channel () disintermediated system D)administered VMS orizontal marketing system

12. In a(n) marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members. A) direct B) contractual vertical C) horizontal D) corporate vertical dministered vertical 13. Victoria's Closet sells its products through its online Web site, a catalogue, and specialty boutiques that target women. Which kind of channel arrangement does Victoria's Closet employ to distribute its products? A) horizontal marketing system @ ultichannel distribution system C) administered vertical marketing system D) contractual vertical marketing system E) corporate vertical marketing system 14. Producers of convenience products and common raw materials typically seek distribution — a strategy in which they stock their products in as many outlets as possible A) selective B) exclusive intensive exponential E) comprehensive 15. High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and Rolex for watches use distribution, giving a limited number of dealers the sole right to sell productsin a specified geographic territory. A) inclusive B) horizontal intensive xclusive E) vertical 16. In marketing terms, we say the number of intermediary levels indicates the ofa channel A) Depth B) Direction Width ength