Written Assignment #2

James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. 2. State why the owner is considering using e-marketing. What benefits can e-marketing bring?

James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.2. State why the owner is considering using e-marketing. What benefits can e-marketing bring?3. You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? 4. State how you would manage ethical and legal issues in the digital environment.

5. a. Discuss Vernon’s 1966 Product Life Cycle model as a means of explaining the evolution and sequencing of international production.  b. What role does technology, innovation and economies of scale play in the model?  c. How well does this model explain the trade and locational effects of TNCs?  d. What are the model’s major weaknesses?

Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Discuss the following in regards to the entrty market (Australia). How are the products (Cranberries) distributed? Are there large size retailers? If so, what portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities? Are there wholesalers in the country? How well are rural markets serviced? Are traditional retailers used or are there different types of retailers servicing rural areas?

Sabah has a lot to offer in terms of tourist spot, tourist attractions & tourism products that can cater to many preferences. However, it may not be the case to your truest self & preference. You always have this idea back in your head the type of attraction that you would want or wish that Sabah would, in the future, to have your preference type of attraction or tourism product. Give a detailed definition of a visitor attraction in Sabah.

You are developing a plan for Terra Beata Cranberry Farms located in Nova Scotia to begin selling its products in Australia. Please create a short profile of this company and their products, the import country (Australia). Also some research on current competitors in Australia and their marketing efforts.

Related topic: Relative Market Share. BDI/CDI   UST 40,000 (Commerce 5,000; Medicine 15%; AB 20%; Law 5% and others) Average price per computer device Php25,000 Average price per Apple device Php30,000   In UST, students from Commerce, Law, and AB purchased at least one (1) computer device in December 2020.   What is the market penetration of computer device in the individual colleges? Given that students replace their computer devices once every 2 years on average, what is the projected market size (units/revenues) for computer devices for these colleges until the end of 2025?   What is the concentration of sales/revenue of computer devices among the colleges (CDI)?

Do you support the federal government to use location information   to price discriminate among homeowners for flood insurance?

how samsung decide on its retail location? how this is inpacted the pricing and sales volume?

List and discuss with example any differenece in cvatering to international tourism vs domestic tourist.  Explain the Benefits spice island beach resort can gain by complying wigth international standards. Discuss any international standards the resort is currently following. List

Prepare the business plan and the goal to convince JP Destiny Logistics East Africa a new foreign company to proceed with the creation of the new Business in Juba town

What is the similarity between the Nordic model and the two-dimensional model? Provide an example in hospitality and tourism.

SECTION CRead the following extract and then answer the question belowTwo graduates who completed university degree in three years ago decide to start a new business because they have not been able to secure jobs as a result of a significant drop in availability of job opportunities. They agree to engage in a partnership agreement and source business funding from the Government Youth empowerment scheme. They come for help from you on the duties and liabilities of a partner in a partnership agreement. Justify to them the duties and liabilities of a partner in a partnership agreement.

2. In this question, we will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.

1. As the drivers of globalization continue to pressure both the globalization of markets and the globalization of production, we continue to see the impact of greater globalization on worldwide trade patterns. HSBC, a large global bank, analyzes these pressures and trends to identify opportunities across markets and sectors through its trade forecasts. Visit the HSBC Global Connections site and use the trade forecast tool to identify which export routes are forecasted to see the greatest growth over the next 15 to 20 years. What patterns do you see? What types of countries dominate these routes?2. You are working for a company that is considering investing in a foreign country.Ideal Questions of Chapter 1 1 Global Business Management Term 25 Nov 2020Investing in countries with different traditions is an important element of your company’s long-term strategic goals. As such, management has requested a report regarding the attractiveness of alternative countries based on the potential…

Please read the article below and answer question 1. The course is Destination and Attractions Marketing. Destination marketing in a pandemic: How Bermuda retained its relevance and found silver linings. (2021, August 26). Boston University. https://www.bu.edu/bhr/2021/08/26/destination-marketing-in-a-pandemic-how-bermuda-retained-its-relevance-and-found-silver-linings/   Question 1 Evaluate the Clear (Digital) Communications strategy of Bermuda and its efficacy in an increasingly competitive market.

D1.

Identify and discuss: One (1) way Incheon International Airport can improve its distribution strategies and activities to benefit its B2B customers; and, One (1) way Incheon International Airport can improve its distribution strategies and activities to benefit its B2C customers.

Porter’s 5 forces model for the canada destination industry - Again, provide concrete examples to support your analysis End your discussion with a holistic approach, and provide your own comments on the success, potential, and sustainability of canada destination industry in which it operates.

1.Perhaps the most significant and discussed question of the day for company senior management and supply chain planners has been the issue of whether to continue sourcing goods from China or to move some or all of that sourcing to other countries such as India, Mexico or the U.S. All of these options, including continued China sourcing, have advantages and disadvantages with a number of considerations. Following are several detailed questions you should address. For each question do a separate section of your answer and don’t blend all these questions together. And answer each specific sub-question for each question. In answering these questions consider what we learned from the 3 sets of China videos (Peoples Republic of Capitalism Parts 1-4 with Emphasis on Part 1 and III, the BBC one on current China U.S. relations, and the recent Wall Street Journal one comparing different industries leading U.S. and Chinese companies), and all the other videos and slides on China, India and…

market analysis to justify the choice of China as a country and make recommendations on a mode of market entry and marketing strategy to launch the following fragrance from Arran into the Chinese market: You are required to justify the choice of China as the country to launch the fragrance into based on information you have gathered on the chosen country and the market for the product from the databases and reputable online sources. You are expected to analyse both macro (PESTE) and micro factors to justify the choice of China You are required to select ONE appropriate market entry mode for Arran when entering China with the fragrance. You should justify your choice of entry mode with reference to the academic literature and market analysis on the advantages of the mode, the company, product and market . You are required to make recommendations for a Marketing strategy for the fragrance in China which includes adaptations to the marketing strategy to meet the needs of Chinese…

What is a Destination Marketing Organisation (DMO) and what are some of the common roles of DMOs? Identify some of the stakeholders who might typically interact with or be members of a DMO.2. How might autonomous agents have an influence on the formation of destination images for prospective tourists? Why might these autonomous agents be seen by prospective tourists as more trustworthy than marketing created by a destination marketing organisation (DMO)?3. What is an Explorer Traveller? How do they function as ‘influencers’ on the broader tourist markets?4. Why might tourism operators want to come together and work in partnership with their competitors within a destination? What other entities might want to work cooperatively in a destination partnership and what are some of the barriers and challenges for developing effective destination partnerships?5. Explain the characteristics of the Creative Classes. How do these relate to economic development? What are some strategies that…

Prepare a report for expansion of a product into one of the following countries, Russia, Germany, England, Australia, Colombia New Zealand, Iceland or Spain. Select a product that is made by an organisation from a country in the Caribbean. The product must not be available for sale in any country apart from the country of origin in the Caribbean. The product must be a tangible product for example, food products, health products, hair/skin products. Examine the country based on the following criteria. In brief, analyze the political, economic, market opportunity and cultural environment of the country; market entry strategy -outline the challenges and opportunities of conducting business in the country selected and provide relevant guidelines and recommendations for entering the market

BB Coffee wants to expand thier business overseas to Finland 1. Explain what might be the preventable (internal) risks when expanding the business to Finland   2. Explain what might be the external risks when expanding the business to Finland

i) Explain why Switerland or Norway or both countries represents a good opportunity for a new manufacturing shoe company. ii) do you recommend entering or not entering those markets?

A) explain the following questions after reading the passage about MAERSK. A.P. Moller - Maersk is an integrated transport & logistics company with multiple brands and is a global leader in container shipping and ports. Including a stand-alone Energy division, the company employs roughly 80.000 employees across operations in 130 countries. In addition to owning one of the world’s largest shipping companies, Maersk is involved in a wide range of activities in the shipping, logistics, and the oil and gas industries. So The Maersk Group operates within global trade, shipping and energy industries and provides innovative marketing solutions that will help not only its companies advance, but the overall industries as well.Transport & Logistics consists of Maersk Line, APM Terminals, Damco, Svitzer and MaerskContainer Industry. The mission of these businesses is to enable and facilitate global supply chains and provide opportunities for our customers to trade globally. Soren Skou,…