MRKT 600 DB Qualitative Research and Interview Questions
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Liberty University *
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600
Subject
Marketing
Date
Jan 9, 2024
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docx
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2
Uploaded by brilphil
Copywriting is an essential part in creating marketing materials. Copywriting is the art of
carefully choosing words to inspire readers to act (Michell, 2021). I decided to focus my studies
on copywriting because it's a talent I use in my work and something I want to get better at.
Copywriters, students, and marketing professionals assess the skills needed to produce
persuasive copies. Understanding effective copywriting may make or break an advertisement.
Question for Qualitative Research
Based on your personal experience as a customer, how would you describe great copywriting?
Who is going to be interviewed?
The survey will be sent out to marketing professionals and students of marketing who are
interested in copywriting and content production. Every writer faces different challenges, and
knowing others' struggles might help one better appreciate one's own (Twitchell, 2020). This
survey will contribute to the advancement of knowledge about copywriting by weighing the
viewpoints of like-minded individuals to understand the nuances of the subject. Marketers and
marketing students want to create better content so they can respond to copywriting queries more
intelligently than the typical person. The responses to the questions could be used by other
copywriters and marketers to contrast and compare their ideas and opinions with those of others.
10 Questions for an Interview
1. What is writing enticing content for advertisements important?
2. What qualities make a copywriter successful?
3. How can you figure out whether a copywriter will handle a particular subject well?
4. Is it preferable for a copywriter to be an all-around writer or a subject matter expert?
5. How long should it take a copywriter to create a compelling piece of writing?
6. Which three copywriting strategies are the most effective to learn?
7. How many copywriters should collaborate on a single piece of content or brainstorm?
8. How can a marketer decide which writing style is most effective by measuring the leads
generated by copy?
9. How much study should go into the target audience's background before a copywriter writes?
10. What is the significance of a copywriter having thorough product understanding prior to
writing?
References
Hague, P., Cupman, J., Harrison, M., & Truman, O. (2016). Market research in practice: An
introduction to gaining greater market insight. Philadelphia, PA: Kogan Page Limited. ISBN:
9780749475857.
Mitchell, D. (2020, December 21). 10 Common Copywriting Templates to Use in Marketing.
HubSpot Blog. https://blog.hubspot.com/marketing/copywritingtemplates.
Twitchell, C. (2020, October 23). Hire Your Dream Copywriter: Interview Questions to Ask.
Website Copywriting, SEO Strategy & Audits. https://customcontentllc.com/hire-your-dream-
copywriter-interview-questions-to-ask/
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